The document discusses strategies for creating valuable content as a business. It recommends appealing to a specific target segment, becoming an expert in your area, reaching new consumers while maintaining loyal ones. It also suggests using content to start online conversations with customers, become influential by increasing social media followers, and provides examples of companies that create helpful, educational content to engage consumers and benefit their brands.

1. Create
Cristèle Juppet
Christopher Faotto
Eeling Lee
Emilie Nicolas

2. Content is GOLD
- Must appeal to your segment (not to loose market shares)
- Must become an expert in your area of expertise
- Reach new / potential consumers
- Keep in touch with loyal consumers
- Benefit your brand: add value to your message: Consumers
want to be educated and need data before purchasing any
good

3. Be a Thought Leader
- Allows to start conversation online with customers
- To get consumers interacting online with your business
- Become influential - Klout score+increase n° of
followers+friends+"likers"
"44% of B2B said that the impact
of social signals have been
positive"
http://www.readwriteweb.com/enterprise/2011/10/infographic-why
content-is-kin.php

4. Examples of great content by digitally intelligent
companies
Tweets local info @Brooklyn
(food/bars/exhibitions/street art/shopping...)
Online guide to everything Brooklyn
Content for to help businesses to succeed.
eg. 6 ways to sell more in this economy
Video "HOW TO"
Curated info everything London