Create Great Content

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Create Great Content

  1. 1. Create Cristèle JuppetChristopher Faotto Eeling Lee Emilie Nicolas
  2. 2. Content is GOLD- Must appeal to your segment (not to loose market shares)- Must become an expert in your area of expertise- Reach new / potential consumers- Keep in touch with loyal consumers- Benefit your brand: add value to your message: Consumerswant to be educated and need data before purchasing anygood
  3. 3. Be a Thought Leader- Allows to start conversation online with customers- To get consumers interacting online with your business- Become influential - Klout score+increase n° offollowers+friends+"likers" "44% of B2B said that the impact of social signals have been positive" http://www.readwriteweb.com/enterprise/2011/10/infographic-why content-is-kin.php
  4. 4. Examples of great content by digitally intelligent companies Tweets local info @Brooklyn (food/bars/exhibitions/street art/shopping...) Online guide to everything BrooklynContent for to help businesses to succeed.eg. 6 ways to sell more in this economy Video "HOW TO" Curated info everything London

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