The document outlines a digital IQ analysis of an MBA program's online classroom in November 2011. It breaks down the website's focus on linking to individual hotel websites at 45% and social media presence through 4 platforms like Facebook and Twitter at 35%. It also discusses using two measurement tools for email newsletters and signatures at 15% and a limited internal iPad app, with the remaining 5% covering mobile check-ins on Foursquare through contests. The conclusion identifies a need to improve presence on blogs and additional mobile applications to fully utilize the available online resources.

1. Digital IQ Analysis MBA 2 A Online classroom November 2011

2. General Website Link to each hotel website Reservations 45%

4. Social Media 1 social media manager in each hotel 4 different platforms 35%

5. Facebook

6. YouTube

7. FlickR

8. Twitter

9. Digital Marketing 2 measurement tools Email newletters Email signatures with animated pictures and latest special offers iPad application only for internal Concorde Groupe employees (commercial use) 15%

10. TripAdvisor

11. VRank

12. Mobile Presence on Foursquare – creation of contests 5%

13. FourSquare

14. Conclusion They have to improve their presence on blogs+ mobile devices applications 100%