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Tuotetieto organisaation tiedon keskiössä –
käytännön ratkaisuja

Juha Karjalainen
Contribyte Oy
»Tuotetieto eri järjestelmissä

»Teknologiavaihtoehtoja ongelman
 ratkaisuun

»Miten Contribyte ratkaisi ongelman
 yhdessä asiakkaan kanssa
What product information is
     really all about?
Product marketing
                    Pictures & videos
    Website


                                                          Product
                                                         marketing
                   Brochures
                                              Physical
   Pricing                                    product
                                                 or
                                              service



              Packaging
Newsletters
                               Social media
Product sales

 Sales presentations
                          Technical details

                                                           Product
                                                          marketing

                                               Physical
 Roadmap
                                               product
                                                  or
                       Pricing & discounting
                                               service
                                                          Product
                                                           sales
Features & variants
Customer information
Contact information

                        Meetings
                                                        Product
                                                       marketing
Installed base
                                           Physical
                                           product
                                              or
                      Potentials           service
                                                       Product
   Sales history                                        sales

                                          Customer
                                         information
Product delivery
  Logistics
                          Product variation



                                                                   Product
                                                                  marketing
Product manufacturing
                                                      Physical
                                                      product
                                                         or
                                        Product       service
 Product delivery
                                        delivery                  Product
                                                                   sales

                    Contract details                 Customer
                                                    information
Product development
     Project management



                     HW Design              Product
  SW Design
                                          development           Product
                                                               marketing

                                                    Physical
        Change management                           product
                                                       or
                                    Product         service
Quality management                  delivery                   Product
                                                                sales

                                                  Customer
                                                 information
Resource management       Visual Design
Lifecyle management                                 Business logic

Product creation
    process
                   Product
                                                                                                Product
                  Manageme
                      nt
                                                                                              development           Product
                               User
            Engineeri
                             Experienc
               ng
                                 e

                                                  Business                                                         marketing
                                                  intelligence
                                                                                                        Physical
    HW/SW                                                                                               product
Change processes                                                                                           or
        Change          Analysis         Fail
                                                                                          Product       service
                    Preparati
                       on
                                     Execution
                                                                                          delivery                 Product
                                                  Sell process
                                                                                                                    sales
                                                                   Contact
                                                   • Find                    • Ready
                                                   • Custom     • Sales      • Deliver
                                                                • Pricing

Customer trends                                      er
                                                      Prepare                  Delivery
                                                                                                      Customer
                                         PDM                                                         information
  ERP
                         EIM
Product information is scattered
      to tens of systems
Project
                   management                 PDM

      CM
                                                          DM

                       Product
                     development               Product
                                                                Marketing
BPM                                           marketing        Dashboards


                                  Physical
                                  product
                                     or                        MS Office
HR
                 Product          service                      documents
                 delivery                     Product
                                               sales

ERP                              Customer                 Sales tool
                                information


           PLM                                      CRM
Finding information becomes
           difficult
Sales process example

             ERP              CRM

             Order            Offer

                                         ”Only way to keep
   BPM                                   track on everything
   Sales                                 was to have our
  process                                own excel and
                                         powerpoints”




   PDM
             Portfolio mgmt           Test mgmt
  Sellable
   items                               Feature
                 Feature
                                        status
                roadmap
Maintenance operations

                    Inhouse DB
                      Spare
                      parts       ”Installed base
       CRM
                                  information is
    Customer                      scattered to too many
   information                    systems”
    Case
 communication


                                       PDM

  Document           ERP           CAD Drawings
   storage
                   Projects
  Documents
                 Installed base
Common solutions for data
       visibility
Enterprise architectural solutions for data
visibility and usage
Integrating different   Enterprise Service Bus     Reporting tools
 functions together            thinking
                                                 Reporting interfaces




                         CRM          ERP



                                ESB                           Sales
                                                  CRM

CRM + ERP +
 HR + Sales               HR          Sales       ERP          HR
Data visibility still remains
       challenging
Challenges

Information needs keeps changing fast

Tool changes are hard

Information consumers are not key users of
any systems
How to serve information
  consumers with IT?
Key requirements for solution

All important data needs to be available easily
 All information to one common interface

Data integrity must be kept
 Data should remain in the systems that they were
made to

Solution must be open and flexible
It needs to be easy to reconfigure system and add
new systems and UI components to it.
Our solution – Contribyte Asset Browser
Bring data to
SharePoint UI

Read live data from
systems
                                                DISCUSSIONS
                                                   OR WEB
Combine data                                      CONTENT
together on the fly

Navigate many
systems once                Contribyte Asset Browser Server


Enrich knowledge to
the data
                      ERP      CRM             Sales          HR
Example screenshot
                                                              Feature status as
Contribyte Asset Browser                                         traffic light


  Navigation                 Product information




                                                        Sales report


                                           External link to
                                           standardization

                                         Documents related
               Discussions related         to the feature
                  to the product

                                            Similar items
Contribyte Asset Browser examples


Deep product data for
service and maintenance
operations




Cost aware HW design
with all relevant data in
one place
Contribyte Asset Browser examples


                       Location information
                       mixed with related data
                       for sales




                       All project information
                       and statuses with one
                       sight
Thank you!

Juha Karjalainen
COO, Contribyte
Juha.karjalainen@contribyte.fi
0400 855 846


www.assetbrowser.com
www.contribyte.fi

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Tuotetieto organisaation tiedon keskiössä – käytännön ratkaisuja

  • 1. Tuotetieto organisaation tiedon keskiössä – käytännön ratkaisuja Juha Karjalainen Contribyte Oy
  • 2.
  • 3. »Tuotetieto eri järjestelmissä »Teknologiavaihtoehtoja ongelman ratkaisuun »Miten Contribyte ratkaisi ongelman yhdessä asiakkaan kanssa
  • 4. What product information is really all about?
  • 5. Product marketing Pictures & videos Website Product marketing Brochures Physical Pricing product or service Packaging Newsletters Social media
  • 6. Product sales Sales presentations Technical details Product marketing Physical Roadmap product or Pricing & discounting service Product sales Features & variants
  • 7. Customer information Contact information Meetings Product marketing Installed base Physical product or Potentials service Product Sales history sales Customer information
  • 8. Product delivery Logistics Product variation Product marketing Product manufacturing Physical product or Product service Product delivery delivery Product sales Contract details Customer information
  • 9. Product development Project management HW Design Product SW Design development Product marketing Physical Change management product or Product service Quality management delivery Product sales Customer information Resource management Visual Design
  • 10. Lifecyle management Business logic Product creation process Product Product Manageme nt development Product User Engineeri Experienc ng e Business marketing intelligence Physical HW/SW product Change processes or Change Analysis Fail Product service Preparati on Execution delivery Product Sell process sales Contact • Find • Ready • Custom • Sales • Deliver • Pricing Customer trends er Prepare Delivery Customer PDM information ERP EIM
  • 11. Product information is scattered to tens of systems
  • 12. Project management PDM CM DM Product development Product Marketing BPM marketing Dashboards Physical product or MS Office HR Product service documents delivery Product sales ERP Customer Sales tool information PLM CRM
  • 14. Sales process example ERP CRM Order Offer ”Only way to keep BPM track on everything Sales was to have our process own excel and powerpoints” PDM Portfolio mgmt Test mgmt Sellable items Feature Feature status roadmap
  • 15. Maintenance operations Inhouse DB Spare parts ”Installed base CRM information is Customer scattered to too many information systems” Case communication PDM Document ERP CAD Drawings storage Projects Documents Installed base
  • 16. Common solutions for data visibility
  • 17. Enterprise architectural solutions for data visibility and usage Integrating different Enterprise Service Bus Reporting tools functions together thinking Reporting interfaces CRM ERP ESB Sales CRM CRM + ERP + HR + Sales HR Sales ERP HR
  • 18. Data visibility still remains challenging
  • 19. Challenges Information needs keeps changing fast Tool changes are hard Information consumers are not key users of any systems
  • 20. How to serve information consumers with IT?
  • 21. Key requirements for solution All important data needs to be available easily  All information to one common interface Data integrity must be kept  Data should remain in the systems that they were made to Solution must be open and flexible It needs to be easy to reconfigure system and add new systems and UI components to it.
  • 22. Our solution – Contribyte Asset Browser Bring data to SharePoint UI Read live data from systems DISCUSSIONS OR WEB Combine data CONTENT together on the fly Navigate many systems once Contribyte Asset Browser Server Enrich knowledge to the data ERP CRM Sales HR
  • 23. Example screenshot Feature status as Contribyte Asset Browser traffic light Navigation Product information Sales report External link to standardization Documents related Discussions related to the feature to the product Similar items
  • 24. Contribyte Asset Browser examples Deep product data for service and maintenance operations Cost aware HW design with all relevant data in one place
  • 25. Contribyte Asset Browser examples Location information mixed with related data for sales All project information and statuses with one sight
  • 26. Thank you! Juha Karjalainen COO, Contribyte Juha.karjalainen@contribyte.fi 0400 855 846 www.assetbrowser.com www.contribyte.fi

Editor's Notes

  1. Supportille soitetaan että laite ei toimi oikein. Katsoo asiakkaan ja laitteen tiedot. Sitten edelliset yhteydet asiakkaan kanssa, milloin huollot on tehty. Voi löytää CAD piirrustukset, jossa huomataan vanha versio osasta. Tekee tarjouksen korjauksesta.
  2. Integrating different functions together – IBM Rational Jazz, ERP ratkaisut, Jotkut PDM ratkaisut, Microsoft ympäristö. – tavoitteena siis että saman tuoteperheen alla ratkaisut toimisivat sujuvasti yhteen. Suurimpana haasteena projektien koko ja kesto ja yhden toimittajan ratkaisuun lukittautuminen.Enterprise Service Bus thinking – Data warehouse, ESB ratkaisut. Osa SharePoint ratkaisuista – Tässä haasteena myös projektien koko ja kesto, sekä se että näissä ratkaisuissa rajapinnat määrittelevät tiedon käyttömahdollisuuksia. Myös tiedon reaaliaikaisuutta ja oikeellisuutta ei pystytä takaamaan.Reporting tools – BI ratkaisut, jossain määrin myös portaalit. Nämä ovat näppäriä omassa hommassaan tuomaan tiedon saataville. Näillä ei yleensä tieto pystytä kuitenkaan yhdistämään ja nämä toimivatkin useimmiten raportointityökaluina, eikä operatiivisina työkaluina.
  3. Information needs within an organization keeps changing faster than enterprise solutions can serveTool changes: data migration, key users resistance, trainings