Cisco CREATE is a Cisco IoE Innovation Centre in London. Driving industrial innovation in the UK, Cisco CREATE has developed a successful model for collaborating with an ecosystem of partners, clients, SMBs and Universities to accelerate innovation and deliver proof of concepts for new technologies.

1. Cisco CREATE – Innovation
Projects
Peter Shearman,
Cisco CREATE, Cisco UK&I
June 2015
Collaborative Research and Emerging Technologies

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What is Cisco CREATE?

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Cisco CREATE
Academic
Partnerships
UCL
Imperial College
Strathclyde University
$12m
PROJECTS
research programmes
6secured for Cisco and partners
3
CREATE London
CREATE Glasgow
2 CENTRES
IoT research jobs publically funded inside Cisco
10
RESEARCH FUNDS
NEW JOBS

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CREATE Process
Technological Fit
Operational Ability
D
E
C
I
S
I
O
N
Legal Framework
Partner
Assessment
Financial Model
Policy Priority/TAM
Write
Lobby
Defend
Evangelise
Concept Qualification Concept advocacy

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Cisco CREATE Projects

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Projects & Pipeline
LaaS Light as a Service
StaaS Stations as a Service
StONE High Street Online Networked Environment
CONSERVE Contingency Operations for Strategic
Infrastructure and the Vulnerable
DISC Securing the Digital Supply Chain
aSSURE Secure Sensor Use in Real-world
Environments
SWIFT Superfast Wi-Fi In-carriage for Future
Travel
Active Bid Stage

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Partner Innovation Ecosystem
Bronze
Software
Labs

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Light-as-a-Service
(LaaS)

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What is Light as a Service?
 Consolidation of Power and Control for
commercial building interior lighting
(Similar to VoIP)
 Secure and Scalable IP-based Lighting
Control and Energy Reporting
 Allows for integration of Lighting to other
building and Enterprise application
 Lower TCO from savings in installation and
granular controls
 Increased Safety-to-Life with low voltage
power
 Leverages standard shipping Catalyst
switch infrastructure.

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LaaS: Outcome
 Easy installation: one cable, one
network
 Cost savings on Capex and
Opex
 Reduced energy costs: more
energy-efficient, accurately
measured, less heat production
 Emissions Savings: Buildings
Account for 40% of Global
Energy Consumption Commercial Offices Final energy
consumption 2012
(from DECC (2013) Energy Consumption in
the UK Service sector data tables, Table
5.09)
Catering
Computing
Cooling &
Ventilation
Hot Water
Heating
Lighting
Other17%
3% 3%
8%
11%
5%
53%

11. Cisco Confidential 11© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Light as a Service (LaaS)
Before
• EnergyWise protocol for
IT devices
• 11 energy levels
• Idea for Connected
Lighting, but lack of
corporate buy-in
• Challenge: Decreasing
port sales – impact of
wireless
• Demand: Energy
solutions for UK clients
AFTER
• £1.2m innovation project
• 4 UK developers + 1.5 PMO externally funded to work on core
protocol
• PoE lighting = secure, fast, PoC for IoE
• Information model
• Persistent PoE
• Enhancements to existing Cisco Managers (Energy, Location)
• EnergyWise protocol for lighting controls (white, coloured,
tunable white), sensors, smart interfaces
• First European demos: Cisco CREATE, University College
London, Technology & Innovation Centre @ University of
Strathclyde, Didsbury
• Energy solution applicable to PS, Enterprise, Commercial
• Pipeline for increasing port sales

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 High-end Trim (10-30%)
 Occupancy/Vacancy (20-60%)
 Scheduling (10-20%)
 Daylight harvesting (25-60%)
 Personal dimming control (10-20%)
 Demand Response (30-50% at peak)
Energy Savings

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Stations-as-a-Service
(StaaS)

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Stations as a Service (StaaS)
Before
• No business model
and build plan
• No deep analysis
of LOB (Line of
Business) impact
• No Transport Lab
or Physical
Demonstrators
• No Rail SI with sole
Cisco preference,
low visibility in rail
community
After
• POC for fully converged, integrated, centrally managed stations
• Installations in 2 UK train stations (Colchester, Ingatestone)
• Structured project business model addressing– PhySec, Ops, Retail,
Passenger Exp.
• Published innovation library around UK/EU Rail Policy, Legislation, Standards,
Technical Reference Architecture, Use Case Scenarios, next gen services
delivery
• Constant engagement with all UK/EU rail industry stakeholders
• Best Practice engagement w/Cisco EMEAR account teams - Deutsche Bahn,
Russian Railways, Network Rail, First Group Western, Abellio, Atkins, CGI
• Deployed state-of-the-art Cisco tech & partner start-up apps in StaaS IoE
Transport Lab at Telent, Warwick.
• Telent, traditionally multi-vendor SI for Network Rail– now dedicated to Cisco
• Rail Exec Club Award - Most Interesting Approach to Train Operations
• Free Industry media coverage, articles, interviews, blogs, conferences

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Stations as a Service
 Next Generation Train Station of the
Future Proof of Concept (POC) as part
of the UK Government TSB bid
 Stakeholders Involvement
• Partners
• Subcontractors
• Observers
• Academics - Research Assistants (RA) from UCL &
Imperial College
 Additional synergies to be created with
a cross-functional & project approach

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StaaS Focus & Stakeholders
 £2M, 50% TSB-funded POC for
Station of the Future
 Focus on key enhancements into:
 Physical Security
 Operations
 Retail
 Passenger Experience
Enterprise Network
TPH
Cisco Connected Rail – Reference Architecture (Issued V2)
For More Information: www.cisco.com/go/designzone Stephen Goodman – Vertical Solutions Architect - stgoodma@cisco.com
Enabling Network Rail to Create a Sustainable Infrastructure
WAN Aggregation
Regional Control CentreLarge StationLocal Signal Box
Primary Data Centre
Internet EdgeTeleworker/Mobile Worker
Network Management
Local Office/Depot
HQ Campus
Electrical Substation Trackside & Train WiFi
Cloud Services
IP Soft Phone
TelePresence MOVI
Video Conferencing
Virtual Desktop
WAAS Mobile
Anyconnect VPN Client
Video Communication
Server (VCS)
Expressway
TelePresence
TelePresence
Ironport Email Security
Anti-Spam, Anti-Virus
Data Loss Prevention (DLP)
Ironport Web Security
Acceptable Use Policy (AUP)
Malware Prevention
IP Phone WiFi Access Point
CGS-2520
Rugged Switch
SCADA
Door Access ControlVideo Surveillance
IP Phone
Remote Interface
Digital Signage
IP Video Phone WiFi Access Point
Door Access Control
Video Surveillance
TelePresence
Digital Signage
IP Video Phone WiFi Access Point
Door Access Control
Video Surveillance
ASA5500
Firewall
Intrusion Prevention (IPS)
Virtual Private Network (VPN)
Door Access Control
Analogue Camera
Field Area Router
3G/LTE
WiMAX
819h or CGR1120
Router
CGS-2520
Rugged Switch
ASR 903 Router
ISR G2 Router
VPN
Firewall
Wireless
ASR1000 Router
WebEx Node
WAN Optimisation
(WAAS)
Catalyst 6500 VSS
Services Layer
Firewall
Server Load Balancing (ACE)
Network Application Monitoring (NAM)
ISR G2 Router Catalyst 6500 VSS
Core Switch
Door Access Control
WiFi Access Point Video Surveillance
Virtual Matrix
IP Phone Console
MDS 9500
SAN Switch
Storage
SAN
Unified Computing
System (UCS) Blade
Unified Computing
System (UCS) Blade
Nexus 5000
Switch
Nexus 5000
Switch
Unified Computing
System (UCS) Blade
Nexus 2000
Switch
Nexus 2000
Switch
Nexus 7000
Core/Aggregation Switch
Nexus 7000
Core/Aggregation Switch
Catalyst 6500 VSS
Services Layer
Firewall
Server Load Balancing (ACE)
Network Application Monitoring (NAM)
MDS 9500
SAN Switch
ISR G2 Router
WAN Optimisation (WAAS)
Push-To-Talk Radio (IPICS)
Survivable Remote Site
Telephony (SRST)
Digital Signage
IP Video Phone
WiFi Access Point
Door Access Control
Catalyst 3750X
Switch Cluster
PoE Energywise
Storage
TelePresence
WiFi Access Point
Unified Computing
System (UCS) Rack
Digital Signage
Video Wall
Video Surveillance
Unified Computing
System (UCS) Rack
Unified Computing
System (UCS) Rack
Nexus 2000
Switch
Nexus 5000
Switch
Door Access Control
IP Video Phone
VXC/Tablet
(Virtual Desktop)
VXC/Tablet
(Virtual Desktop)
Digital SignagePC/Tablet
(Virtual Desktop)
Catalyst 3750X
Switch Cluster
PoE Energywise
Catalyst 3750X
Switch Cluster
PoE Energywise
Catalyst 3750X
Switch Cluster
PoE Energywise
Catalyst 3750X
Switch Cluster
PoE Energywise
Catalyst 6500 VSS
Core Switch
ISR G2 Router
Wireless LAN
Controller
(Guest Access)
PSTN
Video Surveillance
TelePresence
WiFi Access Point
Door Access Control
IP Video Phone
Digital SignagePC/Tablet
(Virtual Desktop)
Video Surveillance
TelePresence
WiFi Access Point
Door Access Control
IP Video Phone
Digital SignagePC/Tablet
(Virtual Desktop)
Video Surveillance
WiFi Access Point
Door Access Control
IP Video Phone Digital Signage
PC/Tablet
(Virtual Desktop)
Video Surveillance
PSTN
ISR G2
PSTN Gateway
Voice/Video DSP
Building
Management
System (BMS)
HVAC/Lights
Hypervisor
Nexus 1000v
Virtual Machines
Hypervisor
Nexus 1000v
Virtual Machines
Hypervisor
Desktop Virtualisation
Software
Virtual MachinesCommunication
Manager (CUCM)
Unity Connection
(CUC)
Jabber (Presence)
Contact Centre
(UCCX)
Meeting Place
Attendant
Console
O
S
O
S
O
S
O
S
O
S
O
S
Digital Media
Manager (DMM)
Show & Share
Server
Webex Social
Network
Management
TelePresence Ctrl
Server (TCS)
TelePresence
Manager (TMS)
O
S
O
S
O
S
O
S
O
S
O
S
OS
App
OS
App
OS
App
OS
App
OS
App
OS
App
OS
App
OS
App
OS
App
OS
App
OS
App
OS
App
WAN Optimisation
(WAAS)
Wireless LAN
Controller
IPICS Server
Physical Access
Manager (PAM)
Video Surveillance
Operations Manager
Video Surveillance
Media Server (VSMS)
Mobility Services
Engine (MSE)
Media Exchange
Engine (MXE)
Video Comms Server
(VCS)
PSTN
ISR G2
PSTN Gateway
Voice/Video DSPPrime
Cisco Security
Manager (CSM)
Data Centre Network
Manager (DCNM)
Network Control
Systems (NCS)
LAN Management
System (LMS)
Identity Service
Engine (ISE)
Network Analysis
Module (NAM)
Collaboration
Manager (CM)
Fibre Channel over Ethernet (FCoE)
Fibre Channel Storage Links
Ethernet
VXC/Tablet
(Virtual Desktop)
Rugged Mobile Computer
Connected Field Staff
Cisco Connected Rail – Reference Architecture © Copyright 2011-13 Cisco Systems, Inc. All Rights Reserved.
Converged plant-wide Ethernet via Cisco
Rugged Switches and Routers (CGS-2520,
IE2000, CGR-2010) support SCADA
communications through hierarchical
segmentation. This results in reduced cost and
complexity with increased efficiency, scale,
resilience, policy enforcement and defence-in-
depth security.
The quality and collaboration capabilities of
TelePresence are far beyond typical Video
Conferencing. The realism and quality enhances
the communication value of meetings enabling
users to catch every comment and nuance of the
conversation. At the same time, Rail
Infrastructure Managers can save money, time
and energy wherever it is used.
Standards based Wireless Mesh via the Cisco
Field Area Router (FAR) supports connectivity
of sensors for pro-active monitoring, control
and general telemetry of the Network. Data can
be collected and processed locally on the router
enabling distributed intelligence. Secure wireless
access for field staff ensures “always-on”
network connectivity.
Cisco Video Surveillance solutions use the IP
network to deliver and receive live and
recorded video surveillance media. The IP
cameras are feature-rich digital cameras that
enable surveillance in a wide variety of
environments available in standard and high
definition; wired and wireless offering efficient
network utilisation while providing high-quality
video.
Virtual Desktop Infrastructure (VXI) centralises
employee desktops, applications and data in
the data centre. It provides unprecedented
control of the desktop and laptop environment
and helps IT to secure compute, network and
data resources. VXI frees end users from the
constraints of a specific device and reduces long-
term costs by simplifying management of the
desktop environment.
Cisco Physical Access Control is a cost-effective
IP-based solution that uses the IP network for
integrated security operations. It works with
existing card readers, locks and biometric
devices and is integrated with Cisco Video
Surveillance and IP Interoperability and
Collaboration System (IPICS) for a
comprehensive, holistic enterprise-wide safety
and security solution.
Cisco Digital Media Suite (DMS) enables companies to learn, grow, communicate
and collaborate through webcasting and video sharing, digital signage and
business IP TV applications. DMS allows quick and effective display of information
include training for live/on-demand video broadcasts, emergency messaging,
schedules and news; extending the overall reach of corporate communications.
Cisco Voice and Unified Communications develops interactive collaboration by
combining all forms of business communications into a single, unified solution, it
will help employees, customers, supplies and partners to communicate with each
other, quickly and easily without obstacles.
Cisco Security solutions protect assets and
empowers the workforce. Context-aware
security provides high level intelligence, policy
governance, and enforcement capabilities.
Significantly enhancing the accuracy,
effectiveness, and timeliness of any
organisation's security implementation.
The Mobile TeleWorker gains flexibility and
productivity. Cisco delivers a suite of teleworking
solutions with a cost-effective approach that
preserves business security and agility, increases
productivity, and reduce costs by continuously
connecting the TeleWorker, anytime, from every
location at home or on the road.
Cloud Services can offer savings in IT resources
such as computing storage and application
services. “The Cloud” can provide theses
services as elastic resources that are suitable
for use in existing or new applications without
a large investment in capital resources and
ongoing maintenance costs. WebEx delivers
online meetings and easy-to-use web
collaboration tools to the entire workforce.
Scansafe keeps malware off the corporate
network and more effectively controls and
secures web usage.
Cisco Unified Fabric Data Centre provides flexible, agile, high-
performance, non-stop operations; self-integrating
information technology, reduced staff costs with increased
uptime through automation, and more rapid return on
investment. It accelerates virtualisation and enables automation
to extend the lifecycle of mission-critical resources to support
evolving needs. Rail companies can reduce their total cost of
ownership (TCO) and increase business agility—both critical to
combating the server sprawl and inefficiency inherent in many
data centres today.
Wide Area Application Services (WAAS) is a comprehensive
WAN optimization solution that accelerates applications
over the WAN, delivers video to the branch office, and
provides local hosting of branch-office IT services. Cisco WAAS
allows IT departments to centralize applications and storage
in the Data Centre while maintaining LAN-like application
performance.
IP/MPLS in the WAN enables converged secure link
virtualisation. It reduces overall costs by supporting multiple
logical networks across a single physical infrastructure.
Level Crossing
ASR 1000 Router ASR 1000 Router
Enterprise Content
Delivery Sys (EDCS)
TPresence Multipoint
Control Unit (MCU)
Mobile Phone
Anyconnect
VPN Client
Internet
CGR-2010 Rugged
Router with VPN/
Firewall
Earth Protection
Guest WiFi Access
IE2000
CGS2520
819 Router
Train/Shore
Mobile Workforce
IP Phone
IE2000
MPLS Layer
Optical
Layer
P Router
PE Router
Operational Network
Traffic
Management
RTU
Voice Services
RTU
GSM-R
3750x 3750x
Video Gateway
IP Camera
RTU
IE2000
CGS2520
Site Connectivity
ASR 903 Router ASR 903 Router
Mast
Retailers
Retail Comms
Customer
Information
Screens
Help-point
Phone
Telephony Security Systems
Video Surveillance
Internet
Access
GPRS/3G/LTE
Small Station TER Relay Room
ASR 903 Router ASR 903 Router ASR 903 Router
VG350IP PhoneIP Phone IP Phone
CGS-2520
Rugged Switch
RTU
 Project Partners
 CISCO (Lead)
 Telent (SI)
 Bronze Labs
 Abellio (TOC)
 Stations
 Liverpool Street
 Colchester
 Ingatestone

17. Cisco Confidential 17© 2013-2014 Cisco and/or its affiliates. All rights reserved.
High Street Online Networked
Environment
(StONE)

18. Cisco Confidential 18© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Can we move the outdoor Wi-Fi model from this…
Internet
Access
Street Furniture
Wi-Fi Network
Advertising
MNO
Wholesale MNO
Small
Cell

19. Cisco Confidential 19© 2013-2014 Cisco and/or its affiliates. All rights reserved.
…to this
Internet
Access
Presence and Location Data and Analytics
Street Furniture
Wi-Fi Network
Targeted
promotions
for return
rate
increase
Location-
based
hyper-local
marketing,
for
business
and place
High
Street
Loyalty
MNO
small cell
Council
planning
decision
support
Local Social Network
Customer
intelligence
– footfall,
conversion,
dwell times
Community
networks
• Support
• Arts &
Culture
• Sports
• Faith
groups

20. Cisco Confidential 20© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Animating the local community in public spaces
A locally-branded
social network that
engages citizens,
businesses, and
communities
- Connect
- Engage
- Support

21. Thank you.