Web 2.0 in the Workplace and Beyond: Catching the Wave


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Practical ideas about Web 2.0/3.0 technologies in the workplace.

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  • LexisNexis: Web 2.0 in the Workplace and Beyond! Web 2.0: How life hacks catch the wave! We all only have 24 hours in a day…. Value add, productivity and organizational tips, enhancing and connecting the dots. Bio: Karen Huffman is manager of Knowledge Initiatives for National Geographic's Libraries & Information Services. She is information architect, application developer, and Web 2.0 integrator for the National Geographic's Corporate Intranet which was selected as one of the top 10 intranets by Nielsen Norman Group for 2007. Karen has worked nearly 23 years at National Geographic, 10 of which have been in the Libraries. She also started a business several year's ago called CyberSailors.com where she applies her skills developing solutions for organizations. Karen received an MLS from the University of Maryland and a B.A. in Behavioral Social Sciences/Management from Maryland's University College.
  • Web 2.0 in the Workplace and Beyond: Catching the Wave

    1. 1. Web 2.0 in the Workplace and Beyond: Catching the Wave Karen Huffman ~ khuffman@ngs.org Libraries & Information Services National Geographic Society LexisNexis Library Week Government Librarian Breakfast Seminar April 2, 2008
    2. 2. Del.icio.us/tag/2008LexisNexisLibraryWeek
    3. 3. Agenda <ul><li>Story: “Catching the wave” </li></ul><ul><li>Trends </li></ul><ul><li>Definitions: Web 2.0, 3.0 </li></ul><ul><li>Survey results </li></ul><ul><li>Landscapes: </li></ul><ul><ul><li>National Geographic </li></ul></ul><ul><ul><li>Federal government </li></ul></ul><ul><ul><li>Professional associations </li></ul></ul><ul><ul><li>Vendors: LexisNexis </li></ul></ul><ul><li>Challenges and opportunities </li></ul>
    4. 4. Analogy: Catching the Wave <ul><li>Waiting, watching, taking a risk </li></ul><ul><li>What happens if… </li></ul><ul><ul><li>Select the right wave </li></ul></ul><ul><ul><li>Select the wrong wave </li></ul></ul><ul><ul><li>Timing is off by just a second </li></ul></ul><ul><li>Once you get to shore, what’s next? </li></ul>
    5. 5. As librarians, our task has always been and remains to use the tools of information technology to serve the needs of information workers or seekers, bearing in mind that all recorded information and its support infrastructure — books and shelves no less than online search engines — is information technology. (May 2003)
    6. 6. Information Trends <ul><li>Globalization </li></ul><ul><li>Ever growing digital content to organize and synthesize </li></ul><ul><li>Growing role to manage electronic assets </li></ul><ul><li>More sophisticated research questions </li></ul><ul><li>Balance between digital for access, print for preservation </li></ul><ul><li>Increased outsourcing and external hosting </li></ul><ul><li>Social collaboration on upswing </li></ul><ul><li>Staffing challenges </li></ul>
    7. 8. Web 3.0: Mashups 101 <ul><li>Integrates content/media from one or more sources (e.g., API, Javascript, XML) </li></ul><ul><li>Benefits </li></ul><ul><ul><li>Improves access </li></ul></ul><ul><ul><li>Enhances experience </li></ul></ul><ul><ul><li>Adds value </li></ul></ul><ul><ul><li>Re-purposes products and services </li></ul></ul><ul><ul><li>Allows for transparency of information </li></ul></ul>
    8. 9. Survey: Demographics
    9. 10. Survey (Q#5): Purpose and Usage
    10. 11. Survey (Q#6): Interactivity
    11. 12. Survey (Q#8): Reasons for Use
    12. 13. Landscapes
    13. 14. Collaborative Knowledge Networks within an Organization <ul><li>Hybrid of solutions </li></ul><ul><ul><li>Think beyond barriers to solutions </li></ul></ul><ul><li>Understand your users </li></ul><ul><ul><li>One size does not fit all </li></ul></ul><ul><li>Engage people to generate ideas </li></ul><ul><li>Connect the dots, show concepts </li></ul><ul><li>Manage resources, set standards </li></ul><ul><li>Capture ideas, share knowledge </li></ul><ul><li>Gain support from management, market </li></ul>
    14. 18. Research Database: NG Time Line
    15. 19. Wikis <ul><li>Collaborative hubs </li></ul><ul><li>Courseware </li></ul><ul><li>Dictionaries and encyclopedias </li></ul><ul><li>Directories </li></ul><ul><li>Manuals, tutorials, and best practices </li></ul><ul><li>Newsletters </li></ul><ul><li>Project planning and status reports </li></ul><ul><li>Reference material/FAQs </li></ul><ul><li>Research and expertise database </li></ul><ul><li>Resumes </li></ul><ul><li>Special interest groups </li></ul><ul><li>Team and division sites </li></ul><ul><li>Training tool for staff </li></ul><ul><li>Websites (personal, professional) </li></ul><ul><li>White-boarding/ prototyping ideas </li></ul>
    16. 20. Libraries Wikis
    17. 21. Examples: Women Explorers
    18. 23. Mapping our Global Reach
    19. 24. National Geographic Entertainment <ul><li>Integrated Marketing and Sponsorship Wiki </li></ul>
    20. 25. Wiki Prototype to B2B
    21. 26. Taxonomies Project Mind Map
    22. 27. Enterprise Taxonomy: Future NG Gazetteer
    23. 28. www.metalens.org
    24. 29. Meta Lens: Working Space
    25. 30. www.metalens.org/story/baja.html
    26. 31. NG’s Collectors Corner
    27. 32. National Geographic’s External Communities <ul><li>Blogs: NGM, Traveler, NG Channel </li></ul><ul><li>Facebook : </li></ul><ul><ul><li>Groups: National Geographic Expeditions, Prints, Traveler, and Widgets </li></ul></ul><ul><li>Flickr: Museum at Explorers Hall </li></ul><ul><li>iTunes: Videos </li></ul><ul><li>MySpace: myspace.com/natgeotv </li></ul><ul><li>YouTube: youtube.com/nationalgeographic </li></ul><ul><li>RSS feeds to various content </li></ul><ul><li>Virtual environments </li></ul><ul><li>And more… </li></ul>
    28. 33. Blogs
    29. 35. Government Wikis
    30. 36. Wikis: Internal Knowledge-bases
    31. 37. Facebook
    32. 38. Widgets & Gadgets
    33. 39. Custom Home Pages: iGoogle
    34. 40. Second Life
    35. 41. Professional Associations
    36. 42. Vendors: LexisNexis
    37. 43. Our Learnings <ul><li>Change IS constant </li></ul><ul><ul><li>Step approach </li></ul></ul><ul><ul><li>Shewhart’s cycle: Plan, Do, Act, Check </li></ul></ul><ul><li>Localize, internalize </li></ul><ul><ul><li>Explore and utilize new technologies </li></ul></ul><ul><ul><li>Position for innovation </li></ul></ul><ul><li>“ So what” factor </li></ul><ul><ul><li>Aggregate information that matters </li></ul></ul><ul><li>One size DOES NOT fit all </li></ul><ul><ul><li>Collaborate with users </li></ul></ul><ul><ul><li>Share ideas, teach, educate </li></ul></ul><ul><li>Affect change </li></ul><ul><ul><li>Actively participate, facilitate </li></ul></ul>
    38. 45. Our Challenge <ul><li>Millions of sandboxes </li></ul><ul><ul><li>Time constraints: 24 hours in a day </li></ul></ul><ul><ul><li>Just start somewhere… </li></ul></ul><ul><li>Expand your knowledge and definitions </li></ul><ul><ul><li>Stretch beyond your comfort zone </li></ul></ul><ul><li>Participatory networks </li></ul><ul><ul><li>Involve others, collaborate </li></ul></ul><ul><ul><li>Concern over accuracy of information </li></ul></ul><ul><li>Not having all the answers </li></ul><ul><ul><li>Set standards, model behaviors </li></ul></ul><ul><ul><li>Learn as you go </li></ul></ul>
    39. 46. The Potential <ul><li>Push resources and services </li></ul><ul><ul><li>Limitless ways to mix, mash-up, and market content </li></ul></ul><ul><li>Collaborate, organize </li></ul><ul><ul><li>Set standards, facilitate best practices </li></ul></ul><ul><ul><li>Teach, educate </li></ul></ul><ul><ul><li>Learn from each other </li></ul></ul><ul><li>Unanticipated consequences </li></ul><ul><ul><li>New partnerships </li></ul></ul><ul><ul><li>Opportunities for collaboration </li></ul></ul><ul><ul><li>Become an “expert” </li></ul></ul><ul><ul><li>Envision and offer new and/or improved products and services </li></ul></ul>
    40. 47. Thank you!