If you're planning to establish(#startup) a mobile presence for your business or organization in the market then the first thing that will likely to come to mind is whether you want to create a mobile application for users to download (app) or a mobile website, or perhaps both as both looks similar at first glance. So, here we are just trying bring a clear picture of pros and cons of Mobile App and Website.

1. Mobile Website
Mobile Apps
VS

2. Mobile Websites

3. Use of browser-based Internet services
Using smartphone or feature phones,
through a mobile or other wireless
network

4. Mobile App

5. Available for distribution platforms
Install app from an app marketplace

6. KEY
VARIABLES

7. Consider
Your
Business

8. Know
Your Goal

9. Know
Your
Audience

10. WHICH
IS
BETTER?

11. Updates & Maintenance
Discover-ability
Reliability
Time & Cost
Audience
PARAMETERS
Implementation
3
6
4
5
2
1

12. Audience
Instantly accessible to users
via a browser
Required devices like
iPhone, Android, Windows ,
BlackBerry Etc
- Install the app from an app
marketplace
- How frequently these people
engage with your brand or
business
1
Mobile Website Mobile App

13. 2
Mobile Website Mobile App
Implementation
Publish as a website
Immediate availability
May require a submission
process
- Required download and install
process

14. 3
Mobile Website Mobile App
Easily updated immediate
changes with a browser refresh
Easy Maintenance
iTunes required a resubmission
process
- Updates on multiple devices OS
High Maintenance
Updates
&
Maintenance

15. 4
Mobile Website Mobile App
Time & Cost
Less expensive to build
Time consuming
One code that works on all
phones
More expensive to build
Less time consuming
Requiring multiple devices as
per OS

16. 5
Mobile Website Mobile App
Susceptible to slowness or
service unavailability
Standalone – it does not need
a cellular data network or
external services to function
- Reliable data networks
- Availability Offline
Reliability

17. 6
Mobile Website Mobile App
Discover-ability
When people are looking for
information, they go to
Google, not the app store
Reach more customers
Easier for a visitor to find on
their device
- More interactive user interface
- Offline map
Reach to individuals with
appropriate device

18. ABOUT Us
We are ChromeInfo Technologies, a Mobile App
Development, Web Development and Software
Testing company with development center in India.
Mobile Application Development
Android Application Development
iPhone Application Developments
iPad Application Development
Web Development
Software Testing

19. Follow Us

20. THANK YOU