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With thousands of applications and millions of downloads, the App Store has been a resounding success that has prompted other phones manufacturers to develop their own App Stores. Developers and businesses alike took notice of the early success and sales of iPhone apps and now the rush is on to build native mobile applications. Now businesses say they need an mobile application before they know what the business case for the application will be. But are native applications really the future of mobile? What happened to the promise of the Mobile Web? And what about hybrid applications? When does it make sense to build each type of application? What are the limitations of each? And where is each technology headed? Learn how to make and informative decision between these two approaches.