Portfolio of works

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Portfolio of Works that include the following: Report, Press Release, Web Article, Case Study, Newsletter & Brochure.

The theme is about 3D Printing and the first Expo of its kind in Australia.

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Portfolio of works

  1. 1. SUMMARY - This is an internal report that will explain 3D printing and some of the areas it is used in. It is a discussion paper to understand how 3D printing can be used to help promote small business opportunities in Australia’s manufacturing industry for regional and remote Queensland. It will highlight people’s understanding and perception of this new technology and recommend the best way to promote it for business opportunities for the benefits to the individuals, business and industries. “3D PRINTING AND OPPORTUNITIES” BY CHRISTOPHER SEETO © JUNE 3, 2013
  2. 2. TITLE PAGE AUTHOR: CHRISTOPHER SEETO TITLE: 3D PRINTING AND OPPORTUNITIES COMMISSIONED BY: SMALL BUSINESS COMMUNITY PROJECT DATE: JUNE 3, 2013
  3. 3. TABLE OF CONTENTS COVER PAGE………………………………………………………………………………………………………………………………i SUMMARY….………………………………………………………………………………………………………………………………i TITLE PAGE……………………………………………………………………………………………………………………………….ii TABLE OF CONTENTS…………………………………………………………………………………………………………………iii INTRODUCTION………………………………………………………………………………………………………………………….1 SECTION 1: 3D PRINTING AND THE TYPES………………………………………………………………………………1 SECTION 2: AREAS OF IMPACT…………………………..……………………………………………………………………2 SECTION 3: CONCLUSION AND RECOMMENDATION……………………………………………………………………3 TABLE OF PHOTOGRAPHS AND GRAPHS……………………………………………………………………………………4 REFERENCES………………………………………………………………………………………………………………………………5
  4. 4. INTRODUCTION……………………………………………………………………………………………………………………………1 3D printing is an emerging technology that has been in the news lately. These broad stroke stories have been fuelling people’s imagination, fascination and curiosity. This is not a study but a discussion on a theme for people interested in technology, science, manufacturing, food production and healthcare and is a company internal report. This paper is focused on 3D printing, industry impact and what it offers businesses. For convenience, this paper has been organised in several sections to enable the finding of information. The first section will explain what 3D printing is and some of the types. Followed by three areas it is impacting on. It then concludes with the effects on business and recommendation about promoting business opportunities. SECTION 1: 3D PRINTING AND THE TYPES 3D PRINTING It is also known as Additive manufacturing. It is a process where a digital model makes a three- dimensional object (solid object). This is done through the additive process where successive layers of material are laid down to build the object. Figure 2 3D Printing Process (Additive Manufacturing) Cr: Christopher Seeto COMMON TYPES I will discuss the three most common types of the five that are available: 1. Extrusion – Thermoplastic material flows through an extrusion nozzle which heats and melts the material and is controlled by the computer-aided manufacturing (CAM) software that helps to produce the required 3D object. 2. Granular – The technique fuses parts of the materials in the granular bed layer and moves around repeating the process until the object is built. This 3D printer uses thermoplastics, metal powders and ceramic powders as the 3D printing material. Figure 1 An ORDbot Quantum 3D printer Photo Cr: Wikipedia
  5. 5. 3. Light-Polymerization – Uses liquid polymer material which sits in a vat (well) and is exposed to light to harden the liquid polymer. Small increment movements downward of a plate combined with the light exposure enables the object to be built. The other two types are Wire and Laminated. SECTION 2: AREAS OF IMPACT HEALTHCARE 3D printing is moving in to the area of regenerative medicine and is now referred to as 3D bio- printing. It has been recorded in science and medical journals that this technology has enabled us to print human embryonic stem cells, blood vessels, skin tissues, heart tissue, bone and cartilage (laboratory test stage). Here are some of the lists of breakthroughs from the science and medical journals:  Human Embryonic Stem Cells – University of Edinburgh  Blood Vessels and Heart Tissue – University of Missouri  Skin Tissue – Laser Center Hannover  Cartilage – Wake Forest Institute for Regenerative Medicine MANUFACTURING It is possible to manufacture tangible items from any idea. Basically you can print out anything from cell phone cases, shoes, jewellery, cups, flowerpots, tools, Research and Development model parts, guns, figurines and even concrete blocks. The power of manufacturing is now being transferred from factories to anyone with a laptop. FOOD Modern Meadows is the leading company in this field. Andras Forgacs is the CEO of the company and comes from the University of Missouri where he worked on the heart tissue project for regenerative medicine. In a recent Questions and Answer with Reddit members, he explained that the company would be able to produce first wave of meat products such as minced meat like hamburger patties and sausages as well as pates and the possibility of seafood. Figure 3 A model (left) that was digitally acquired by using a 3D scanner, the scanned data processed using MeshLab, and the resulting 3D model used by a rapid prototyping machine to create the resin replica (right) Photo Cr: Wikipedia
  6. 6. SECTION 3: CONCLUSION AND RECOMMENDATIONS……………………………………………………………….3 CONCLUSION In a survey undertaken by Create It Real, many of the respondents deemed that the 3D printer’s main purpose is in creating prototypes, creativity and customisation. However, many of the respondents though that 3D printers were still too expensive for the public to use. What was even more interesting was the fact that the people who took part in the survey perceived that 3D printers were a “professional tool for producers” and a “Gadget”. In order for Australia to boost skills and the economy for the manufacturing industry, there needs to be a way to demystify people’s perception of 3D printing’s expensiveness and as a professional tool. RECOMMENDATION In evaluating the survey results of people’s perception of 3D printing I recommend that the best way to demystify and to boost Australia’s manufacturing challenge is to organise a 3D Printing Expo. This would provide a catalyst for small business and entrepreneurs in remote and regional Queensland. The benefits of this 3D Printing Expo are:  Meeting Australia’s manufacturing challenge in the new economy  Increase people’s understanding of this new technology  Inform them of the areas where this technology is being used  Provide the opportunity for small business and entrepreneurs to turn ideas into products  Improve productivity and costs to existing businesses  Showcase that the new technology is now affordable to consumers E.g. kits costs $250  Use 3D printers through companies like Shapeways who allows people to design the product and they will produce and ship the product for them  Highlights the power of manufacturing to the individual through the use of laptops  Highlight companies involved with the 3D Printing Industry in Australia Figure 4 A crowded exhibition hall during CeBIT 2000. Photo Cr: Wikipedia
  7. 7. TABLE OF PHOTOGRAPHS AND GRAPHS …………………………………………………………………………………4 ORDBOT QUANTUM 3D PRINTER………………………………………………………………………………………………1 3D PRINTING PROCESS (FLOWCHART)…………………………………………………………………………………….1 MESHLAB 3D PRINTED MODEL…………………………………………………………………………………………………2 CROWDED EXHIBITION HALL…………………………………………………………………………………………………….3
  8. 8. REFERENCES …………………………………………………………………………………………………………………………..5 Burg, Natalie. (2013) “3D Printing Could Be A Boon for Small Business”. [Online] Forbes, May 6, 2013. Retrieved May 25, 2013 from http://www.forbes.com/sites/capitalonespark/2013/05/06/3d- printing-could-be-a-boon-for-small-business/ Cuni, Bernat. “3D Printing creates opportunities for small businesses”. [Online] Cunicode. Retrieved May 25, 2013 from http://cunicode.com/small-bu3dprinting-creates-opportunities-for-small- businesses-cnnmoney/ Day, Peter. (2013) “3D printing: A force for revolutionary change”. [Online] BBC, May 21, 2013. Retrieved May 25, 2013 from http://www.bbc.co.uk/news/business-22559022 Fab, General. (2013) “3D Printing Survey Results”. [Online] Fabbaloo, Apr 13, 2013. Retrieved May 25, 2013 from http://fabbaloo.com/blog/2013/4/14/3d-printing-survey-results.html#.UarujkCnrUU Forgacs, Andras. (2013) “3D Bio-Printed Meat is no Longer Science Fiction”. [Online Lecture 14 min 2 sec] My Science Academy, Feb 12, 2013. Retrieved Feb 25, 2013 from http://myscienceacademy.org/2013/02/12/3d-bio-printed-meat-is-no-longer-science-fiction/ Hart, Brad (2012). “Will 3D Printing Change The World?” [Online Article] Forbes, Mar 6, 2012. . Retrieved Feb 25, 2013 from http://www.forbes.com/sites/gcaptain/2012/03/06/will-3d-printing- change-the-world/ Lewis, Tanya (2013). “7 Cool Uses of 3D Printing in Medicine”. [Online Presentation] Live Science, Feb 4, 2013. . Retrieved Feb 25, 2013 from http://www.livescience.com/26853-3d-printing- medicine.html Simms, Craig (2012). “Human organ 3D printing gets a helping hand from Autodesk”. [Online Article]. Cnet Australia, Dec 19, 2012. Retrieved Feb 25, 2013 from http://www.cnet.com.au/human-organ-3d-printing-gets-a-helping-hand-from-autodesk- 339342874.htm Wikipedia – 3D printing (2013). [Online] Retrieved Feb 25, 2013 from http://en.wikipedia.org/wiki/3D_printing
  9. 9. FOR IMMEDIATE RELEASE “The First Australian 3D Printing Expo” The inaugural Australian 3D Printing Expo will be held on Thursday, June 13, 2013. It starts at 9am and ends at 5pm at the Souths Leagues Club in Mackay, Queensland. It includes wide range of 3D printing industry leading sponsors and exhibitors; as well as representatives of the local business areas who will be attending. This highly anticipated conference is the first in Australia to address the impact of 3D printing in a range of industries including engineering, architecture, construction, manufacturing and health. There have been broad stories about 3D printing in the media lately and people are fascinated and curious about this new technology. Lila Clarke, the Event Coordinator, described the 3D printing process by saying, “at a basic level, you can create objects layer by layer in plastic. The mind-blowing future includes the possibility of printing buildings in concrete as well as printing human organs layer by layer using cells and stem cells. “The reason for choosing Mackay instead of a major city is that there are more engineers by population than any other city in Australia.” “Holding the conference in Mackay allows the target market to be directly involved from the very start”, said Ms Clarke. The expo features a team of Australian and international industry leaders speakers which include:  Dr Mark Hodge – CEO, Defence Materials Technology Centre (DMTC)  Mr John Barnes – Titanium Theme Leader, CSIRO  Mr Bruce Grey – Managing Director at Advanced Manufacturing CRC  Professor Milan Brandt – Professor, RMIT  Simon Bartlett – Director, Rapid Pro  Mitchell Benness – Business Development Manager, 3D Systems To find out further information about the conference or to register at the Expo, please go to www.3dprintingexpo.org. ABOUT 3D PRINTING EXPO This is a business community project which has been initiated by a group of small business owners in Townsville, Mackay, and Brisbane. The 3D Printing Expo’s mission is to introduce new business and manufacturing technologies to remote and regional Queensland. This new innovation will have an impact on the manufacturing industry just like the production line that Henry Ford invented. For media, interviews and photos please contact Lila Clarke 3D Printing Expo Event Coordinator Mobile: 0448 138 451 Lila.clarke@3dprintingexpo.org Press Release
  10. 10. Web Page “Australia’s First 3D Printing Event” Australia’s first 3D Printing Expo will be held in Mackay on June 13, 2013. It is expected that there will be over 200 delegates who will attend; most of them will be representing local businesses in Mackay and the surrounding areas. 3D printing has been impacting on news and media in broad stories. People are fascinated and curious about the future possibilities of what this new technology can do. It has been reported that it can produce a gun, print concrete blocks to build buildings, print human organs as well as bone and cartilage. It can also print food. Many people are now starting to coin 3D printing as a replicator after the device that was featured heavily in the science fiction show “Star Trek”. Australia’s first 3D Printing Expo was the brainchild of a group of small business owners in Townsville, Mackay and Brisbane that wanted this business community project to happen. They believed in their mission to introduce new business and manufacturing technologies to regional and remote Queensland. When Lila Clarke, the Event Coordinator, was asked why the 3D Printing Expo was being held here. She said, “The reason for choosing Mackay instead of a major city is that there are more engineers by population ratio than any other city in Australia.” She also added, “Regional centres like Mackay generally have to travel to major cities to visit conferences. Holding the conference in Mackay allows the target market to be directly involved from the very start.” One of the presenters at the Expo, Professor Milan Brandt of RMIT, understands the importance of Australia’s manufacturing position with this new technology. RMIT University’s focus on 3D printing manufacturing will enable Australia to boost skills and the economy. Another speaker, Mitchell Benness who is the Business Development Manager of 3D Systems, will provide a review of current solutions and applications for 3D printing by focusing on a range of different industries and technologies. It’s the application of the 3D printing technology that has seen the rapid growth of new businesses in industries. Figure 6 RepRap version 2.0 (Mendel) Photo Cr: Wikipedia Figure 5 Attendees at Event Photo Cr: Wikipedia
  11. 11. “3D Printing Manufactures New Business” Andreas, an IT guy from Austria has a problem, Lego had stopped making hats for his Napoleonic figures. You see, Andreas is a hobbyist and likes to use the plastic characters that comes with the Lego toy set to create historically accurate dioramas (three dimensional models). This meant that he could no longer complete his historical diorama and it proved an impossible challenge to get the Lego parts. He had no experience in product design and could not access a factory to produce what he needed. He had to come up with a solution that was cost effective and easy to manufacture the Lego parts. He then heard about this new technology called 3D printing. He knew that this new technology could create flowerpots, jewellery and nearly anything as long as you had an idea to create these tangible items. However, the printer was too expensive. He then came across a company called Shapeways. This company had 3D printers and they allowed customers to supply the designs. This meant that all the person had to do was design the product and they would print it out for him. This now meant that as a designer or entrepreneur you didn’t need to own a 3D printer to benefit from this new technology. So Andreas designed his hat for the Lego figurines and sent it to Shapeways where they printed it out on the 3D printer. He then informed other hobbyists about his product and they liked it. His popularity and the demand from other Lego customizers grew so much that he now sells the hats and other items. He manufactures the items using the 3Dprinter and has a website where he sells and distributes it. 3D printing technology allows people to turn an idea into a tangible product especially for small businesses that make things and for entrepreneurs who dream of doing the same. Figure 7 Lego Imagination Center at the Mall of America, before 2010 remodelling Photo Cr: Wikipedia Case Studies “3D Printing Manufactures New Business”
  12. 12. “Understanding 3D Printing” Broad stories of 3D printing are opening up the possibilities of the future. With stories about printing shoes, human organs, concrete blocks for houses and even food, it has captured the public’s imagination. So what is 3D printing? 3D printing is also known as additive manufacturing. It is the process where a digital model of an object goes through a process where layers of material are laid down to produce the 3D object. There are several types of 3D printers but there are three widely used types. The three types are Extrusion, Granular and Light Polymerised. Extrusion printers use materials like thermoplastics and some edible materials. The plastic material goes through a funnelled coil and is heated along the way and the heated material forms at the end of nozzle to be layered to form the 3D object. Granular printers can use thermoplastics, metal powders and ceramic powders. The technique fuses parts of the materials on a granular bed and repeats the process until the object is built. The Light Polymerised printer uses a liquid polymer. Here the liquid polymer sits in a well and light is used to harden parts of the liquid polymer. The plate moves down to repeat the process until the object is built and then the liquid polymer is drained. The arrival of 3D printing allows the opportunity for small business and entrepreneurs to turn their ideas into products. The power of manufacturing is in the hands of the little guy and the only limitation is the individual’s imagination. The best thing about this new technology is that you don’t need to own a 3D printer to benefit from this technology. An innovative company called Shapeways allows budding designers or entrepreneurs the opportunity use this technology. All you need to do is design your product and send it to Shapeways where they will print the item and send it directly to your customer. So start turning your product ideas into a business. “Understanding 3D Printing” Figure 8 The CandyFab granular printing system Photo Cr: Wikipedia Figure 9 Colour miniature face models produced on a Spectrum Z510 3D Printer Photo Cr: Wikipedia
  13. 13. “3D Printing Out Small Business” If you haven’t heard by now that there is a new technology called 3D printing that seems to be revolutionising the world. So what is 3D printing? 3D printing is also referred to as additive manufacturing. The 3d printing process is where the digital model of a product has layered material successively laid down to produce a 3D object. This new manufacturing technology offers new opportunities for entrepreneurs and start- up companies. It allows an individual to turn their ideas into a design and to introduce their product to the marketplace through the internet. This 3D printing technology is a potential game changer for small business as it places manufacturing in the hands of the little guy. The best thing about it is the affordability and that the 3D object can be printed right on the spot from a laptop. It’s this type of technology that is helping innovators to start new businesses and earn money. Take for example an IT guy in Austria who loved playing with Lego. He started out as a hobbyist and liked customizing his Lego plastic characters so that he could create historically accurate dioramas (three-dimensional models). He designed Napoleonic hats for the Lego figures. He then started making it for other Lego customizers and the product became popular. He now sells and distributes the hats and other items for Lego figures through a website. Then there is Arian Croft who designed a miniature game that can be manufactured by a 3D printer. He was prototyping a multi-genre role playing game system and decided to use 3D printing to combine it with a portion of his game system. The Pocket Tactics idea was conceived on Tuesday night and playable by Friday. Croft had sculpted the figures for years until he decided to find someone to make the 3D pieces for him. The entire game can now be printed out on MakerBot. Croft quit his job in the medical field to focus on designing games and has already tasted success by winning a MakerBot competition. There is no way of telling how 3D printing can change the world economy. However, small business and entrepreneurs will helm the transformation for sure. Figure 10 Fully Assembled Thing-O-Matic with MK6 Stepstruder Extrusion Head Photo Cr: Wikipedia “3D Printing Out Small Business”
  14. 14. “Australia Gets First 3D Printing Expo” 3D Printing has been gaining traction in the news lately and on the internet. There are a lot of broad stories out there and it boggles the mind. It seems 3D printing is like something from the future, it radiates the similarities to Star Trek’s replicator. It fuels people’s fascination and curiosity by promoting future possibilities of this new technology. So what are these future possibilities? It has been factually reported that it can print out a working gun and print out concrete blocks to build a house. In medicine it can print human organs as well as bone and cartilage with the latest development of printing a human ear in the lab. Add to this food production where NASA is going to trial it in space to print out pizza. These stories electrified a group of small businesses from Mackay, Townsville and Brisbane to initiate a business community project for the region to produce the 3D Printing Expo in Mackay. Their main goal for regional and remote Queensland was to introduce this manufacturing technology to create new business opportunities. So why did they choose Mackay? The Event Coordinator, Lila Clarke, said, “The reason for choosing Mackay instead of a major city is that there are more engineers by population ratio than any other city in Australia”. A speaker at the Expo, Professor Milan Brandt of the RMIT University understands the importance of manufacturing to the economy. Australian Manufacturing industries are facing challenges and need to meet them through new skills and technology like 3D printing (additive manufacturing). However, many manufacturing organisations will face challenges associated with 3D printers as it offers a great opportunity for entrepreneurs and start-up business. 3D printing allows you to turn an idea from design and introduce the product instantly to the marketplace through the internet. So if you are curious about 3D printing or interested in business opportunities, then come and visit Australia’s first 3D Printing Expo in Mackay. To get more information or participate in the Expo go to www.3dprintingexpo.org. Figure 11 Attendees walking by the LG Electronics display Photo Cr: Wikipedia Figure 12 Mackay Marina Photo Cr: Wikipedia “Australia Gets First 3D Printing Expo”
  15. 15. Figure 13 3D Printed Jewellery Photo Cr: Wikipedia Australian 3D Printing Expo Mackay Thursday 13 June 2013 Figure 14 3D Printer Photo Cr: IntelFreePress Australian 3D Printing Expo Here is your chance to learn about the biggest game-changing technologies of the century. This conference is the first one in Australia to address the impact of 3D printing in a range of industries. The mind-blowing technology offers future possibilities of printing concrete blocks, human organs and food production. 3D printing (or additive manufacturing) is revolutionising the manufacturing world just like Henry Ford’s production line. Attend the Expo and see what this fascinating new technology is all about. Learn how 3D printing turns people’s idea into a tangible product to become an entrepreneur or create a business. Australian 3D Printing Expo Thursday, June 13, 2013 Mackay VENUE: Souths Leagues Club AREA: Milton Platinum Room TIME: 9:00am – 5:00pm ADDRESS: 81 Milton Street, Mackay REGISTER: Online at www.3dprintingexpo.org Figure 15 Mackay Marina Photo Cr: Wikipedia
  16. 16. Speakers List of speakers at the 3D Printing Expo:  Mr Bruce Grey – Managing Director at Advanced Manufacturing CRC  Dr Mark Hodge – CEO, Defence Materials Technology Centre (DMTC)  Mr John Barnes – Titanium Theme Leader, CSIRO  Professor Milan Brandt – Professor at RMIT  Mr Simon Bartlett – Director at Rapid Pro  Mr Mitchell Bennes – Business Development Manager at 3D Systems Figure 16 3D Printed Clothing Photo Cr: Wikipedia Why MacKay? Mackay was chosen instead of a major city due to the fact that there are more engineers by population ratio than any other city in Australia. Why A 3D Printing Expo? The main goal is for regional and remote Queensland to be introduced to new business and manufacturing technologies. A group of small business owners from Townsville, Mackay and Brisbane initiated this business community project. Who Can Attend? Anyone interested in emerging technologies, manufacturing and industrial design. Teachers and students from University, TAFE and schools will receive a discount. Contact 3D Printing Organisers Lila Clarke Event Coordinator Mobile: 0448 138 451 Email: lila.clarke@3dprintingexpo.org Mail: PO Box 448 New Farm QLD 4005 TO REGISTER FOR THE 3D PRINTING EXPO GO ONLINE AT www.3dprintingexpo.org Figure 17 Exhibit Hall Photo Cr: Wikipedia

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