Who to Follow in the SEO
Using the right tool for the right job will
save you a lot of time and headache
when doing SEO re...
Google Analytics
Google Analytics is the king tool for tracking
what is going on with your personal site. The
most promine...
Google Keyword Tool
Google Keyword Tool will help you identify how much
traffic individual keywords receive on a monthly b...
SEMRush
SEMRush was developed to give you
competitive analysis of keywords. The
tool allows you to see what keywords
your ...
OpenSiteExplorer
OpenSiteExplorer was developed by SEOmoz to track
primarily three things; domain authority, page
authorit...
Link Prospector
Link Prospector will help you quickly develop a list
of blogs that would be appropriate for you to build
l...
For More Info
Please check out:
spreadeffect.com/blog
@ChrisWarden_SE
Developing Your SEO Toolbox
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Developing Your SEO Toolbox

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Using the right tool for the right job will save you a lot of time and headache when doing SEO research. There are many tools so Chris Warden has compiled a list of the five best in their class and ones that we at Spread Effect use on a daily basis.

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Developing Your SEO Toolbox

  1. 1. Who to Follow in the SEO Using the right tool for the right job will save you a lot of time and headache when doing SEO research. There are many more tools on the market than we have on this list but these 5 are the best in their class and ones that we use personally on a daily basis. This guide will help you understand the purpose of each tool and where to locate it online.
  2. 2. Google Analytics Google Analytics is the king tool for tracking what is going on with your personal site. The most prominent uses are tracking how much traffic your site is receiving, what keywords people are searching for to find you, where do users go when they come in to your site, and where do users leave your site. www.google.com/analytics Cost: Free
  3. 3. Google Keyword Tool Google Keyword Tool will help you identify how much traffic individual keywords receive on a monthly basis. You will be able to see how many people are searching monthly for the keyword you are researching as well as receive related keyword suggestions. Tip: Remember to pay attention to the “exact” vs “board” match toggle. adwords.google.com/o/KeywordTool Cost: Free
  4. 4. SEMRush SEMRush was developed to give you competitive analysis of keywords. The tool allows you to see what keywords your competitors are ranking for as well as how much traffic they are receiving from each keyword. www.semrush.com Cost: $69.95 per month
  5. 5. OpenSiteExplorer OpenSiteExplorer was developed by SEOmoz to track primarily three things; domain authority, page authority, and backlinks. The first use of OpenSiteExplorer is to decide will a link be worth acquiring from a particular site. The second use is to evaluate a competitor’s backlink profile to understand where they are receiving links from. www.opensiteexplorer.org Cost: $99 per month
  6. 6. Link Prospector Link Prospector will help you quickly develop a list of blogs that would be appropriate for you to build links on. It takes out the manual work of searching around the web for sites that meet your criteria. www.linkprospector.citationlabs.com Cost: $27 per month
  7. 7. For More Info Please check out: spreadeffect.com/blog @ChrisWarden_SE

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