Google Penalties, Reconsideration Requests, Disavow Tool and Best Practices (Fili Wiese & Kaspar Szymanski, Search Congres 2013) #search13

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Penalty Recovery
Manual Actions and Algorithms
#search13

Fili Wiese
Technical SEO
International SEO
On-Page SEO
Reconsiderations
Backlink Analysis
Google Penalties
SEO Consultant. Web Developer. Scuba Diver.
Former Google Support Engineer.

Kaspar Szymanski
Backlink Analysis
Google Penalties
Disavow Tool
Reconsiderations
Community Building
SEO Consultant. Marathon Runner.
Former Google Search Quality Strategist.

Penalty Recovery
Reconsideration Request Best Practices

Penalty Recovery
Disavow Tools Best Practices

Let’s Talk
@kas_tweets
google.com/+KasparSzymanski
me@kaspar.com
@filiwiese
www.filiwiese.com
hello@fili.org

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Google Penalties, Reconsideration Requests, Disavow Tool and Best Practices (Fili Wiese & Kaspar Szymanski, Search Congres 2013) #search13

1. Penalty Recovery Manual Actions and Algorithms #search13

2. Fili Wiese Technical SEO International SEO On-Page SEO Reconsiderations Backlink Analysis Google Penalties SEO Consultant. Web Developer. Scuba Diver. Former Google Support Engineer.

3. Kaspar Szymanski Backlink Analysis Google Penalties Disavow Tool Reconsiderations Community Building SEO Consultant. Marathon Runner. Former Google Search Quality Strategist.

4. Penalty Recovery Algorithms

5. Algorithmic Changes

6. Named Updates

7. Time Randall Munroe - xkcd.com

8. Effectiveness

9. Not Penalties, Not Filters

10. Penalty Recovery Manual Action

11. Search Quality Efforts

12. GWT: Manual Action Tab

13. Example 1

14. Example 2

15. Penalty Recovery Reconsideration Request Best Practices