Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
SEOHere you will find good examples of what Google collects in order to assess   whether a web site has the quality to appe...
Googlebots use multiple sources and techniques to gather information on our Web sites. For                  example:      ...
Through crawling of a web page andcontent analysis , Googlebot collects     and analyses the following           informati...
Layout of the page: What is the   quality of the web design of aparticular page compared with that of the pages that are c...
Content/Advertising: What is the ratio of        content to advertising? Relevance: To what extend is the contentof the we...
Through analysis of the behavior of web visitors who have arrived at aparticular site from search results,         Google ...
Repeat visits: With what frequency seekersreturn to your results or click on another page           after they visit your ...
Through the data that is gatheredfrom Google toolbar, Android andChrome, search engines consider:
Time spent online: How long time the average        visitor spent on your webpageNumber of visited pages: Do visitors look...
Evaluators* Google users, evaluating the Webaccording to pre-set criteria. Google engineers put these assessments into the...
www.madamseo.com     Cheers ;)
How does Google...?
How does Google...?
How does Google...?
How does Google...?
How does Google...?
Upcoming SlideShare
Loading in …5
×

How does Google...?

852 views

Published on

Published in: Technology, Design
  • Wow. That was very interesting. I really liked the last image. How the adult (the only one who could possibly understand) is turned away and unwilling to learn from the message, while the unknowing children gaze upon it. Its a very good image!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

How does Google...?

  1. 1. SEOHere you will find good examples of what Google collects in order to assess whether a web site has the quality to appear higher in search results.
  2. 2. Googlebots use multiple sources and techniques to gather information on our Web sites. For example: 1. Crawling a page2. Considering what the people are searching for 3. The free Google toolbar, Android browser & Chrome
  3. 3. Through crawling of a web page andcontent analysis , Googlebot collects and analyses the following information:
  4. 4. Layout of the page: What is the quality of the web design of aparticular page compared with that of the pages that are considered positive/negative by Google evaluators.*
  5. 5. Content/Advertising: What is the ratio of content to advertising? Relevance: To what extend is the contentof the webpage related to the search termand what the man who seeks really meant?
  6. 6. Through analysis of the behavior of web visitors who have arrived at aparticular site from search results, Google considers:
  7. 7. Repeat visits: With what frequency seekersreturn to your results or click on another page after they visit your site?Hits: What percentage of people who click on your page link then click on other search results? Social signals: Do users mark your page as a spam, or they rather give it a (+1)?
  8. 8. Through the data that is gatheredfrom Google toolbar, Android andChrome, search engines consider:
  9. 9. Time spent online: How long time the average visitor spent on your webpageNumber of visited pages: Do visitors look at other pages after they arrive on your site? Comparison: How does the data on visitor behavior relates to the data that is provided by the evaluators*?
  10. 10. Evaluators* Google users, evaluating the Webaccording to pre-set criteria. Google engineers put these assessments into the search engine algorithm. This approach was introduced by Google Panda algorithm, through whichGoogle emphasized the quality of web content.
  11. 11. www.madamseo.com Cheers ;)

×