The document discusses using social media to expand professional networks. It recommends posting often on different platforms and including photos to engage current supporters. Using social media allows for inexpensive communication to update supporters on activities and mobilize support. While social media is a public platform, moving conversations private through direct messages or offline through meetings strengthens relationships from weak ties to stronger personal ties. Real networking involves building relationships through consistent online and offline presence.

1. Using Social Media to Expand Your Network Presented by Cheryl Bella

3. Three Square Social Media Keys to success Post often Post different kinds of content Post lots of photos Engage current supporters Offline – volunteer groups, printed materials, etc. Online – all electronic communication

5. Three Square Social Media Benefits Active Fan base Quick, inexpensive communication to keep supporters up-to-date on Three Square activities Ability to mobilize supporters Additional ROI for corporate sponsors

6. Social Media – The Virtual Front Yard Formal, professional Public platform Weak personal tie Only communicate with online

7. Offline Front Yard Come to Chamber meetings occasionally Member of other professional groups Make an effort to meet people Collect business cards; add to database

8. The Backyard Where public conversations become more private Facebook – Inbox Twitter – Direct Message LinkedIn – Reply Privately

9. The Backyard Where public conversations become more private Become active in your Chamber or professional group Join boards, councils, committees Host networking events Connecting people to each other

10. “ Getting invited into the backyard is kind of a big deal, and that should also be a goal if you want to deepen engagement with some of your ties.” Debra Askanase Communityorganizer20.com

11. The Kitchen Direct communication outside of social media Direct emails Telephone conversations In person meetings

12. Strength Progression of Social Media ties Connected on one social media platform Begin private conversations on social media May connect on other platforms to strengthen the relationship Conversations expand; move from social media to email Explore collaboration and opportunities Stronger interpersonal connectivity, business & friendships develop Communication moves to phone, in person Weak Tie ---------------- Stronger Tie --------------- Strongest Personal Tie http://www.communityorganizer20.com/2009/12/09/front-yard-and-back-yard-conversations/

13. Your Virtual Neighborhood Front Yard Backyard Kitchen Staying in Touch Getting to Know Your Neighbors

14. Online Networking is Still Networking It’s all about relationships – social media builds relationships You need to be “present” and in front of your network You need to invest time Quality of contacts more important than quantity

15. Social Media - Saves you time Keep your network up-to-date on you and you up-to-date on them Makes it easier to stay connected Can give reasons/excuses to get in touch

16. Real Benefit of Social Media Provides a new way to engage and communicate with your network

17. DISCUSSION