Using Social Media to Expand Your Network Presented by  Cheryl Bella
Three Square Social Media <ul><li>Keys to success </li></ul><ul><ul><li>Post often </li></ul></ul><ul><ul><ul><li>Post dif...
 
Three Square Social Media <ul><li>Benefits </li></ul><ul><ul><li>Active Fan base </li></ul></ul><ul><ul><li>Quick, inexpen...
Social Media – The Virtual Front Yard <ul><li>Formal,  </li></ul><ul><li>professional  </li></ul><ul><li>Public platform <...
Offline Front Yard <ul><li>Come to Chamber meetings occasionally </li></ul><ul><li>Member of other professional groups </l...
The Backyard Where public conversations become more private <ul><li>Facebook – Inbox </li></ul><ul><li>Twitter – Direct Me...
The Backyard Where public conversations become more private <ul><li>Become active in your Chamber or professional group </...
<ul><li>“ Getting invited into the backyard  </li></ul><ul><li>is kind of a big deal, and that should also be a goal if yo...
The Kitchen Direct communication outside of social media <ul><li>Direct emails </li></ul><ul><li>Telephone  </li></ul><ul>...
Strength Progression of Social Media ties Connected on one social media platform Begin private conversations on social med...
Your Virtual Neighborhood Front Yard Backyard Kitchen Staying in Touch Getting to Know Your Neighbors
Online Networking is Still Networking <ul><li>It’s all about relationships – social media  </li></ul><ul><li>builds relati...
Social Media -  <ul><li>Saves you time </li></ul><ul><li>Keep your network up-to-date on you and  </li></ul><ul><li>you up...
Real Benefit of Social Media Provides a new way to engage and communicate with your network
DISCUSSION
Using Social Media to Expand Your Network
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Using Social Media to Expand Your Network

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Presentation to the Las Vegas Chamber of Commerce, BES April 2010

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  • Continue with some facts.
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  • Transcript of "Using Social Media to Expand Your Network"

    1. 1. Using Social Media to Expand Your Network Presented by Cheryl Bella
    2. 2. Three Square Social Media <ul><li>Keys to success </li></ul><ul><ul><li>Post often </li></ul></ul><ul><ul><ul><li>Post different kinds of content </li></ul></ul></ul><ul><ul><ul><li>Post lots of photos </li></ul></ul></ul><ul><li>Engage current supporters </li></ul><ul><ul><li>Offline – volunteer groups, printed </li></ul></ul><ul><ul><li>materials, etc. </li></ul></ul><ul><ul><li>Online – all electronic communication </li></ul></ul>
    3. 4. Three Square Social Media <ul><li>Benefits </li></ul><ul><ul><li>Active Fan base </li></ul></ul><ul><ul><li>Quick, inexpensive communication to </li></ul></ul><ul><ul><li>keep supporters up-to-date on Three </li></ul></ul><ul><ul><li>Square activities </li></ul></ul><ul><ul><li>Ability to mobilize supporters </li></ul></ul><ul><ul><li>Additional ROI for corporate sponsors </li></ul></ul>
    4. 5. Social Media – The Virtual Front Yard <ul><li>Formal, </li></ul><ul><li>professional </li></ul><ul><li>Public platform </li></ul><ul><li>Weak personal </li></ul><ul><li>tie </li></ul><ul><li>Only </li></ul><ul><li>communicate </li></ul><ul><li>with online </li></ul>
    5. 6. Offline Front Yard <ul><li>Come to Chamber meetings occasionally </li></ul><ul><li>Member of other professional groups </li></ul><ul><li>Make an effort to meet people </li></ul><ul><li>Collect business cards; add to database </li></ul>
    6. 7. The Backyard Where public conversations become more private <ul><li>Facebook – Inbox </li></ul><ul><li>Twitter – Direct Message </li></ul><ul><li>LinkedIn – Reply Privately </li></ul>
    7. 8. The Backyard Where public conversations become more private <ul><li>Become active in your Chamber or professional group </li></ul><ul><ul><li>Join boards, councils, committees </li></ul></ul><ul><li>Host networking events </li></ul><ul><li>Connecting people to each other </li></ul>
    8. 9. <ul><li>“ Getting invited into the backyard </li></ul><ul><li>is kind of a big deal, and that should also be a goal if you </li></ul><ul><li>want to deepen engagement </li></ul><ul><li>with some of your ties.” </li></ul><ul><li>Debra Askanase </li></ul><ul><li>Communityorganizer20.com </li></ul>
    9. 10. The Kitchen Direct communication outside of social media <ul><li>Direct emails </li></ul><ul><li>Telephone </li></ul><ul><li>conversations </li></ul><ul><li>In person </li></ul><ul><li>meetings </li></ul>
    10. 11. Strength Progression of Social Media ties Connected on one social media platform Begin private conversations on social media May connect on other platforms to strengthen the relationship Conversations expand; move from social media to email Explore collaboration and opportunities Stronger interpersonal connectivity, business & friendships develop Communication moves to phone, in person Weak Tie ---------------- Stronger Tie --------------- Strongest Personal Tie http://www.communityorganizer20.com/2009/12/09/front-yard-and-back-yard-conversations/
    11. 12. Your Virtual Neighborhood Front Yard Backyard Kitchen Staying in Touch Getting to Know Your Neighbors
    12. 13. Online Networking is Still Networking <ul><li>It’s all about relationships – social media </li></ul><ul><li>builds relationships </li></ul><ul><li>You need to be “present” and in front of </li></ul><ul><li>your network </li></ul><ul><li>You need to invest time </li></ul><ul><li>Quality of contacts more important than </li></ul><ul><li>quantity </li></ul>
    13. 14. Social Media - <ul><li>Saves you time </li></ul><ul><li>Keep your network up-to-date on you and </li></ul><ul><li>you up-to-date on them </li></ul><ul><li>Makes it easier to stay connected </li></ul><ul><li>Can give reasons/excuses to get in touch </li></ul>
    14. 15. Real Benefit of Social Media Provides a new way to engage and communicate with your network
    15. 16. DISCUSSION
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