Using Social Media to Expand Your Network
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Using Social Media to Expand Your Network

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Presentation to the Las Vegas Chamber of Commerce, BES April 2010

Presentation to the Las Vegas Chamber of Commerce, BES April 2010

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Using Social Media to Expand Your Network Using Social Media to Expand Your Network Presentation Transcript

  • Using Social Media to Expand Your Network Presented by Cheryl Bella
  • Three Square Social Media
    • Keys to success
      • Post often
        • Post different kinds of content
        • Post lots of photos
    • Engage current supporters
      • Offline – volunteer groups, printed
      • materials, etc.
      • Online – all electronic communication
  •  
  • Three Square Social Media
    • Benefits
      • Active Fan base
      • Quick, inexpensive communication to
      • keep supporters up-to-date on Three
      • Square activities
      • Ability to mobilize supporters
      • Additional ROI for corporate sponsors
  • Social Media – The Virtual Front Yard
    • Formal,
    • professional
    • Public platform
    • Weak personal
    • tie
    • Only
    • communicate
    • with online
  • Offline Front Yard
    • Come to Chamber meetings occasionally
    • Member of other professional groups
    • Make an effort to meet people
    • Collect business cards; add to database
  • The Backyard Where public conversations become more private
    • Facebook – Inbox
    • Twitter – Direct Message
    • LinkedIn – Reply Privately
  • The Backyard Where public conversations become more private
    • Become active in your Chamber or professional group
      • Join boards, councils, committees
    • Host networking events
    • Connecting people to each other
    • “ Getting invited into the backyard
    • is kind of a big deal, and that should also be a goal if you
    • want to deepen engagement
    • with some of your ties.”
    • Debra Askanase
    • Communityorganizer20.com
  • The Kitchen Direct communication outside of social media
    • Direct emails
    • Telephone
    • conversations
    • In person
    • meetings
  • Strength Progression of Social Media ties Connected on one social media platform Begin private conversations on social media May connect on other platforms to strengthen the relationship Conversations expand; move from social media to email Explore collaboration and opportunities Stronger interpersonal connectivity, business & friendships develop Communication moves to phone, in person Weak Tie ---------------- Stronger Tie --------------- Strongest Personal Tie http://www.communityorganizer20.com/2009/12/09/front-yard-and-back-yard-conversations/
  • Your Virtual Neighborhood Front Yard Backyard Kitchen Staying in Touch Getting to Know Your Neighbors
  • Online Networking is Still Networking
    • It’s all about relationships – social media
    • builds relationships
    • You need to be “present” and in front of
    • your network
    • You need to invest time
    • Quality of contacts more important than
    • quantity
  • Social Media -
    • Saves you time
    • Keep your network up-to-date on you and
    • you up-to-date on them
    • Makes it easier to stay connected
    • Can give reasons/excuses to get in touch
  • Real Benefit of Social Media Provides a new way to engage and communicate with your network
  • DISCUSSION