Social Media Tools
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Social Media Tools What You Need to Know Presented by Cheryl Bella to the Las Vegas Hospitality Association
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Social Media Tools
- 1. Social Media Tools What You Need to Know Presented by Cheryl Bella to the Las Vegas Hospitality Association
- 7. Social Technographics Ladder Publish & upload Post ratings, reviews and comments Tag pages, use RSS feeds Have social networking page Read and watch From Groundswell , Charlene Li & Josh Bernoff
- 8. Forrester Research - Charlene Li - Josh Bernoff Groundswell http://www.forrester.com/Groundswell/book.html
- 20. Questions?
Editor's Notes
- My Notes: Story about Hotel Rex. Transition: This is such a great example because it shows how simply you can start to integrate social media into your current marketing plan.
- Animation – each one come in separately Very rarely does it work successfully in a vacuum. Only one tool in your toolbox Few hard costs but definitely requires time and effort And get them to do your marketing for you
- No animation Also Wikis, Tags, Aggregating Sites, Virtual Worlds, Widgets
- This is very different from the way we’ve been taught to market. But it is the new reality. If you look at SM at just another distribution channel for your message, if you look at it as what can SM do for me, you’re going to fail. User-generated content – customers defining your brand Adding value – not just financial
- Still have to know who your customers are. Social media may be changing and expanding our communication w/our customers but
- The dynamic duo, Charlene Li & Josh Bernoff have created a way to categorize users of social media – The Social Technographics Ladder
- iMeet – LinkedIn for companies, combines online networking w/customer reviews, great tools, etc.
- Specifically want this group page - trim right & left Streamline Booth Sales – sales pitch Meetings – press release – no discussion Tradeshow Resources – great group note Networking event mtg – useful, if you’re in Chicago
- All providing value to their followers. What value can you provide?
- Posts links to what’s going on in town, legislation affecting travel, locals news
- http://twitter.com/TNAquarium http://www.youtube.com/user/TennesseeAquarium http://www.flickr.com/groups/tennesseeaquarium/ http://www.facebook.com/pages/Chattanooga-TN/Tennessee-Aquarium/30723695846 How are they using Facebook? General info like hrs, share photos & video, fans share photos, use the Notes section for something similar to a blog, use the Boxes section for Reviews, answer visitor’s questions - Extension 3600 does not work. Does anyone know how to get a live person to help me buy a family pass? Great example of an attraction really engaging their audience on social media
- Like Hotel Rex did Add photo component at Flickr if you don’t want to set up a FB page; or a YouTube Channel
- Don’t do it just to do it Where does it fit into your current marketing plan? Bring in individual tools as needed Find sources who can keep you up-to-date You don’t personally have to try out every tool Identify and rely on a couple of good experts Focus on how relationships are changing, not tools themselves