Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Pass the WD-40: Running your communications program like a well-oiled machine

1,082 views

Published on

Presentation slides from February 23, 2011 MCN Communications and Technology conference.

Published in: Business, Technology
  • Great presentation! I've passed this along to several colleagues and appreciate your sharing it.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Pass the WD-40: Running your communications program like a well-oiled machine

  1. 1. Pass the WD-40!<br />Running your communications program like a well-oiled machine<br />February 23, 2011<br />Ruth Patton, Communications Director<br />Jenna Hartwig Wade, Communications Specialist<br />
  2. 2. .<br />
  3. 3. Today’s agenda<br />What an editorial calendar can do for you<br />The groundwork: research<br />Search topics<br />Online conversations<br />Website traffic<br />General principles, inc. examples (good/bad)<br />Creating an editorial calendar<br />The only boring slide<br />
  4. 4. Your question isn’t stupid<br />
  5. 5. Who are you?<br />
  6. 6. The editorial calendar<br />
  7. 7. Consistency/Dependability<br />
  8. 8. Support<br />
  9. 9. Data-assisted planning<br />
  10. 10. So…where do you start?<br />
  11. 11. Audience<br />
  12. 12. Goals<br />
  13. 13. The big picture<br />
  14. 14. Zooming in<br />
  15. 15. What’s online?<br />
  16. 16. google.com/alerts<br />Google alerts<br />
  17. 17. Google Insights for Search<br />
  18. 18. global warming vs. climate change<br />
  19. 19. Social media<br />
  20. 20. socialmention<br />
  21. 21. socialmention<br />
  22. 22. Facebook ads<br />Facebook<br />
  23. 23. Facebook<br />
  24. 24. Twitter search<br />
  25. 25. Twitter search<br />
  26. 26. Twitter<br />
  27. 27. Hashtags.org<br />
  28. 28. Your peeps<br />
  29. 29. Google analytics<br />
  30. 30. Social media metrics<br />
  31. 31. Ask!<br />
  32. 32.
  33. 33. Brand consistency<br />
  34. 34. Consistent voice/tone<br />
  35. 35. General – keep it connected<br />Connect<br />
  36. 36.
  37. 37. Integrate<br />
  38. 38.
  39. 39.
  40. 40.
  41. 41. Breadcrumb<br />
  42. 42. ?<br />
  43. 43. Content sources<br />
  44. 44. Your editorial calendar<br />
  45. 45.
  46. 46.
  47. 47. Oily<br />
  48. 48. Quarterly newsletter<br />Oily<br />
  49. 49. Weekly social media calendar<br />Oily<br />
  50. 50. Oilier<br />
  51. 51. Oilier<br />
  52. 52. Even oilier<br />
  53. 53. Even oilier<br />
  54. 54. Even oilier<br />months<br />
  55. 55. Oiliest<br />
  56. 56.
  57. 57. Our experience<br />
  58. 58. Our experience<br />
  59. 59. Our experience<br />
  60. 60.
  61. 61. www.fresh-energy.org<br />@freshenergy<br />facebook.com/freshenergy<br />Ruth Patton, patton@fresh-energy.org<br />Jenna Hartwig Wade, wade@fresh-energy.org<br />

×