Ollie Frances and Becky Taylor, user experience design, Deckchair Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. CharityComms:
Turn user needs
into actionable tasks
with Ollie Francis and Becky Taylor

2. Turn needs into actionable tasks
Choose most
pressing needs
and pains
Write user
stories
Prioritise

3. Write plain English user stories
“As a , I want to , so ”
AUDIENCE/SITUATION MOTIVATION EXPECTATION
“As a supporter of Blind Veterans, I want to complete a simple form so I
make a monthly donation”

4. How to write
user stories
1. Focus on the end goal
2. Refer to the needs, pains
and user types
3. Use the story framework
4. Use I.N.V.E.S.T
○ Independent
○ Negotiable
○ Valuable
○ Estimable
○ Small
○ Testable
“As a supporter of Blind Veterans,
I want to complete a simple form
so I make a monthly donation”

5. Prioritise via MoSCoW technique
Must have
Should have
Could have
Would have (or won’t have this time)

6. Thank you
Becky Taylor / becky@deckchair.co.uk
Ollie Francis / ollie@deckchair.co.uk
deckchair.co.uk

7. 6 February 2020
SW Networking Group: Helping your
comms hit the mark with your
audiences

8. Visit the CharityComms website to view
slides from past events, see what events
we have coming up and to check out
what else we do:
www.charitycomms.org.uk