What's wrong with your website?

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What's wrong with your website?

  1. 1. Cement Marketing • 15 E. Gay Street, Columbus, Ohio • Creating ties that bind
  2. 2. WHAT’S WRONG WITH YOUR WEBSITE?APRIL 24, 2013I. WHAT MAKES A GREAT WEBSITE?II. HOW TO MAKE A GREAT WEBSITE?III. HOW MUCH DOES IT COST?IV. RANDOM AUDIENCE WEBSITE AUDITPRESENTED BY ALAINA SHEARER, PRINCIPAL, CEMENT MARKETING
  3. 3. 3OUR PHILOSOPHY:WHEN WE BUILD WEBSITES, WE BUILD AUDIENCESRIGHT ALONG WITH THEM
  4. 4. WE SPEAK GEEK.TRANSLATIONS AT NO CHARGE.4Alison MomotSearch Project StrategistAlaina ShearerDigital StrategyRod RichmondSearch Engine MarketingAlex HendersonJunior Project StrategistDaniella LimoliCommunity ManagerArcherScott BakerScott BakerDesign and Development DirectorBob BermanSocial Project Strategist
  5. 5. 5OUR CLIENTS.THEY MAKE OUR WORLD GO ROUND.
  6. 6. WHAT MAKES A GREAT WEBSITE?
  7. 7. 1. CONVERT VISITORS INTO CUSTOMERS
  8. 8. 1. CONVERT VISITORS INTO CUSTOMERSCHECK YOUR OWN CONVERSIONS IN GOOGLE ANALYTICS
  9. 9. 2. GENERATE MORE TRAFFIC, ORGANICALLY
  10. 10. 2. GENERATE MORE TRAFFIC, ORGANICALLYCHECK YOUR ORGANIC TRAFFIC IN GOOGLE ANALYTICS
  11. 11. 3. STRONGLY ENCOURAGE SOCIAL SHARING
  12. 12. 3. STRONGLY ENCOURAGE SOCIAL SHARINGCHECK YOUR SOCIAL ACTIVITY IN GOOGLE ANALYTICS
  13. 13. 4. MOBILE RESPONSIVE TO ALL DEVICES
  14. 14. 4. MOBILE RESPONSIVE TO ALL DEVICESCHECK YOUR MOBILE TRAFFIC IN GOOGLE ANALYTICS
  15. 15. 5. REFLECT YOUR BRAND, TELL YOUR STORY
  16. 16. HOW TO BUILD A GREAT WEBSITE?
  17. 17. DISCOVERY: CONTENT FIRSTKEYWORD RESEARCHSITE MAPWIREFRAMESCONTENT DEVELOPMENT
  18. 18. DISCOVERY: CONTENT FIRSTKEYWORD RESEARCH
  19. 19. DISCOVERY: CONTENT FIRSTSITE MAP
  20. 20. DISCOVERY: CONTENT FIRSTWIREFRAMES
  21. 21. DISCOVERY: CONTENT FIRSTCONTENT DEVELOPMENT
  22. 22. DESIGN: WIREFRAMES COME TO LIFEDESKTOP FIRST
  23. 23. DESIGN: WIREFRAMES COME TO LIFEMOBILE
  24. 24. DEVELOPMENT: CHECK YOUR P’S AND Q’SIS IT OPTIMIZED FOR SEARCH?IS SOCIAL BUILT IN?CAN YOU UPDATE THE SITE IN MINUTES?IS YOUR CMS OPEN SOURCE?
  25. 25. OPTIMIZATION + AUDIENCE: LAUNCH TIME!DO YOU HAVE A BLOG?ARE IMAGES/PAGES/POSTS OPTIMIZED?DO YOU HAVE A CONTENT STRATEGY?WRITE, CREATE AND SHARE - EVERYTHING
  26. 26. CONVERSIONS: MEASURE THAT PUPPYARE GOOGLE ANALYTICS UP AND RUNNING?ARE GOALS SET UP AND TRACKING?APPLY RESULTS (WEEKLY OR MONTHLY)
  27. 27. HOW MUCH DOES IT COST?
  28. 28. HOW MUCH DOES IT COST?$1,000,000.00
  29. 29. HOW MUCH DOES IT COST?: TIERSDIY: $0.00FREELANCER: $2,000-$7,000CEMENT: $20,000 - $80,000LARGE AGENCY: $150K - $600K
  30. 30. HOW MUCH DOES IT COST? WHY IT MATTERS?IF BUILT IMPROPERLY, MONEY WILL BE WASTEDA WEBSITE IS LIKE REAL ESTATE
  31. 31. RANDOM WEBSITE AUDITS
  32. 32. 32HIRE AN EXPERIENCED DIGITAL MARKETING TEAM.CONTACT US FOR A FREE ESTIMATE TODAY.614-564-9216, ALAINA@CEMENTMARKETING.COMOR VISITCEMENTMARKETING.COM

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