1. Cement Marketing • 15 E. Gay Street, Columbus, Ohio • Creating ties that bind
2. WHAT’S WRONG WITH YOUR WEBSITE?
APRIL 24, 2013
I. WHAT MAKES A GREAT WEBSITE?
II. HOW TO MAKE A GREAT WEBSITE?
III. HOW MUCH DOES IT COST?
IV. RANDOM AUDIENCE WEBSITE AUDIT
PRESENTED BY ALAINA SHEARER, PRINCIPAL, CEMENT MARKETING
4. WE SPEAK GEEK.
TRANSLATIONS AT NO CHARGE.
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Alison Momot
Search Project Strategist
Alaina Shearer
Digital Strategy
Rod Richmond
Search Engine Marketing
Alex Henderson
Junior Project Strategist
Daniella Limoli
Community Manager
ArcherScott Baker
Scott Baker
Design and Development Director
Bob Berman
Social Project Strategist
24. DEVELOPMENT: CHECK YOUR P’S AND Q’S
IS IT OPTIMIZED FOR SEARCH?
IS SOCIAL BUILT IN?
CAN YOU UPDATE THE SITE IN MINUTES?
IS YOUR CMS OPEN SOURCE?
25. OPTIMIZATION + AUDIENCE: LAUNCH TIME!
DO YOU HAVE A BLOG?
ARE IMAGES/PAGES/POSTS OPTIMIZED?
DO YOU HAVE A CONTENT STRATEGY?
WRITE, CREATE AND SHARE - EVERYTHING
26. CONVERSIONS: MEASURE THAT PUPPY
ARE GOOGLE ANALYTICS UP AND RUNNING?
ARE GOALS SET UP AND TRACKING?
APPLY RESULTS (WEEKLY OR MONTHLY)
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HIRE AN EXPERIENCED DIGITAL MARKETING TEAM.
CONTACT US FOR A FREE ESTIMATE TODAY.
614-564-9216, ALAINA@CEMENTMARKETING.COM
OR VISIT
CEMENTMARKETING.COM