TFEA 2014 Get Your Website Happy Hour

240 views

Published on

TFEA 2014 Get Your Website Happy Hour

Published in: Marketing
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
240
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

TFEA 2014 Get Your Website Happy Hour

  1. 1. Cassie Roberts | Saffire Events GET YOUR HOUR
  2. 2. NO NEED TO WRITE IT ALL DOWN DON’T WORRY
  3. 3. WEBSITES? Why do we have
  4. 4. TO MAKE MORE MONEY!To inform.To promote.To educate.To entertain.
  5. 5. SOMETHING BUT WAS MISSING
  6. 6. HELP MORE PEOPLE! We wanted to
  7. 7. SINCE THEN WE’VE BEEN ROLLING!
  8. 8. ASSOCIATION PARTNERS
  9. 9. NINE We will discuss parts of a successful website. (Don’t panic! )
  10. 10. AGENDA World domination through Google Leading the horse to water Hosting your own party Going to other people’s parties Marketing on the go Taking the bull by the horns The power of DIY Measuring up Keeping up with the Jones’/Kardashians
  11. 11. GOOGLE DOMINATES Goal: Improve your SEO Most important – links in to your site Also important – your own site Title – important for Google and customers!
  12. 12. SEARCH ENGINE DESCRIPTION
  13. 13. GOOGLE KEYWORD PLANNER FREE SEO tool that is provided by Google that helps to find keywords by search volume and relative keyword ideas for you. BIG SEARCH VOLUME=FEWER SITE VISITS Need a Google AdWords Account? Create one at https://adwords.google.com/ Helpful YouTube Video USE WHAT YOU FIND EVERYWHERE!
  14. 14. AGENDA World domination through Google Leading the horse to water Hosting your own party Going to other people’s parties Marketing on the go Taking the bull by the horns The power of DIY Measuring up Keeping up with the Jones’/Kardashians
  15. 15. LEAD YOUR HORSES YOUR WEBSITE MUST BE: Attractive Well-organized Not overwhelming Like a resume, the homepage should get the interview, not the job
  16. 16. RODEO HOUSTON Of customers surveyed during an exit survey, OVER 50% reported that they went to the website to find out information about the event FIRST.
  17. 17. DOES THIS LOOK FAMILIAR?
  18. 18. THE BAD
  19. 19. THE UGLY
  20. 20. TO USERS:
  21. 21. STILL LIKE YOUR LINKS? CONSIDER BIG BRANDS.
  22. 22. JOHNNY BE GOOD
  23. 23. USE PHOTOS They can make all the difference in the world for your homepage.
  24. 24. DON’T BELIEVE ME?
  25. 25. AGENDA Worlddominationthrough Google Leading the horse to water Hostingyour own party Goingtoother people’sparties Marketing on the go Taking thebull bythe horns The power of DIY Measuring up Keeping up with the Jones’/Kardashians
  26. 26. PARTY ANIMAL Make sure your website has the BEST info about your eventon the internet Make it interactive and fun! eCommerce is the “ultimateinteractivity” But-don’task them toget married before your first date!
  27. 27. 12 TIMES Video watchers are more likely to purchase.
  28. 28. VIDEOS BY TICKETS!
  29. 29. PERFORMER VIDEO INVITE
  30. 30. PHOTO GALLERIES
  31. 31. AGENDA Worlddominationthrough Google Leading the horse to water Hostingyour own party Goingtoother people’sparties Marketing on the go Taking thebull bythe horns The power of DIY Measuring up Keeping up with the Jones’/Kardashians
  32. 32. THE SOCIAL SCENE Reach people where they already are Promote your social mediaprominently (This means on EVERYpage of your site!) Remember: You do not own Facebook!
  33. 33. 3% Only of newsfeed posts are from businesses
  34. 34. ADVERTISE If you’re going to post on Facebook to get your message out.
  35. 35. KING is of social media.
  36. 36. AGENDA World domination through Google Leading the horse to water Hosting your own party Going to other people’s parties Marketing on the go Taking the bull by the horns The power of DIY Measuring up Keeping up with the Jones’/Kardashians
  37. 37. MOBILE Do you feel good about your strategy?
  38. 38. MOBILE
  39. 39. IMPORTANT FOR SANITY
  40. 40. Really Old Days Fairly Old Days Now
  41. 41. SOFA MAXIMIZEthe
  42. 42. IMPORTANCE FOR REVENUE • Customers increasingly use mobile search to shop. • 95% of all mobile searches are for local goods. • 61% of all local searches result in a purchase.
  43. 43. 1 2 $$$ Local Mobile  Mobile SEARCH PURCHASE SUCCESS + = THE ONE-TWO PUNCH
  44. 44. MOBILE PURCHASE
  45. 45. DON’T FORGET TABLET!
  46. 46. TEXT MESSAGING
  47. 47. AGENDA Worlddominationthrough Google Leading the horse to water Hostingyour own party Goingtoother people’sparties Marketing on the go Taking thebull bythe horns The power of DIY Measuring up Keeping up with the Jones’/Kardashians
  48. 48. SELL How many of you online?
  49. 49. WHY DO ECOMMERCE?
  50. 50. ECOMMERCE=INSURANCE POLICY
  51. 51. INCREMENTAL REVENUE
  52. 52. ECOMMERCE Customers expect ecommerce 67% of people aged 35-75 want the convenience of buying online People can spread out costs Redemption will not be 100% Especially good for things like carnival tokens
  53. 53. HOW TO SELL MORE NOW
  54. 54. GET TICKETS HERE! BUY TICKETS! TICKET DEALS & DISCOUNTS WHICH DOOR WOULD YOU CLICK? 1 2 3
  55. 55. STEAL OF A DEAL • Make people feel like they’re getting a great deal. • Family 5-pack
  56. 56. BUNDLE TICKETS • Four shows, one price • Three small names, one big name • Additional discount for more
  57. 57. BUTTON NAMES
  58. 58. ADD COUNTDOWN TO TIX
  59. 59. MAKE TIX EASY TO FIND
  60. 60. INTEGRATED DESIGN & FEWER CLICKS
  61. 61. IT’S NO BULL: EMAIL Get in the loop through email Include the signup on your homepage and every page Start collecting addresses before you know what to do with them Events are the perfect email marketing excuse It’s immediate It’s cheap It’s effective Make sure your email is branded
  62. 62. GREAT JOB TFEA!
  63. 63. WHAT LEADS TO MOBILE PURCHASE?
  64. 64. EMAIL MANAGEMENT
  65. 65. AGENDA Worlddominationthrough Google Leading the horse to water Hostingyour own party Goingtoother people’sparties Marketing on the go Taking thebull bythe horns The power of DIY Measuring up Keeping up with the Jones’/Kardashians
  66. 66. THE POWER OF DIY When working with companies like Nike, Dodge, Intel, etc., we took content management for granted We have found the event industry to be so different Take control.
  67. 67. DO YOU KNOW THIS MAN?
  68. 68. MANAGE YOUR CONTENT
  69. 69. …BUT ALSO HERE…
  70. 70. …AND ALSO HERE!
  71. 71. ASK FOR WYSIWYGS
  72. 72. WORDPRESS MAY WORK!
  73. 73. AGENDA Worlddominationthrough Google Leading the horse to water Hostingyour own party Goingtoother people’sparties Marketing on the go Taking thebull bythe horns The power of DIY Measuring up Keeping up with the Jones’/Kardashians
  74. 74. GOOGLE ANALYTICS
  75. 75. GOOGLE HEAT MAP BEHAVIOR>IN-PAGE ANALYTICS>SHOW COLOR
  76. 76. A/B TESTING Figure out what works best. One of the best parts about online marketing. Can do multi-variant if you want! Use what you learned online to change your offline marketing.
  77. 77. AD EXAMPLE
  78. 78. AD- BEST PERFORMER • 35-64 year oldswithin50 miles • 43 clicks, 35 page likes
  79. 79. AGENDA World domination through Google Leading the horse to water Hosting your own party Going to other people’s parties Marketing on the go Taking the bull by the horns The power of DIY Measuring up Keeping up with the Jones’/Kardashians
  80. 80. WHO IS YOUR COMPETITOR? Your site MUST appeal to your audience When people come to your site, they generally aren’t comparing you to other event sites They are comparing you to other sites they visit that day Compare yourself to other event types like sports and movies
  81. 81. WEBSITE REVIEWS
  82. 82. CASSIE ROBERTS cassie@saffireevents.com www.saffireevents.com @SaffireEvents

×