Connect with Caroline Kealey at Ingenium Communications: WEBSITE: http://www.ingeniumcommunications.com TWITTER: @CarolineKealey SUBSCRIBE to the Results Map Blog: http://www.resultsmap.com/category/blog/

1. THE TOP 10 QUESTIONS IN
STRATEGIC COMMUNICATIONS
May 20, 2014

4. The
Top 10
Questions

5. 1 What does success look like?

6. 2 Why this, why now?

7. 3
What are the project or corporate
objectives?

8. 4 What are the communications objectives?

9. 5
How can effective communications help
advance the project or corporate objectives?

10. 6
What are the main risks and
opportunities?

11. 7
Thinking back about past communications
activities, what worked and what didn’t?

12. 8
Who are the key audiences and why are
they important?

13. 9
What are the project management parameters
(time, budget and human resources)?

14. 10
If we could change just one thing, what
should it be?

15. critical
success
factors

16. trust

17. credibility

18. alignment

19. 5 strategies
to rock client
management

20. meet audiences
where they are
1

21. be
prepared
2

22. manage
expectations
3

23. add
value
4

24. ask good
questions
5

25. Internal Client Relationships: Challenges & Opportunities
1. Thinking about your relationships with your internal clients, consider the following dimensions:
Strengths
What’s working well?
Gaps
What are the weaknesses?
Opportunities
What are opportunities for improvement?
2. If you could change one thing about your internal client relationships, what would it be?
3. What is a first step you can make in improving your internal client relationships?
©2014 Ingenium Communications Inc.