How to Milk It: Integrating Social Marketing & Direct Response
by Care2Team on Jun 28, 2012
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*Watch or download the full webinar (with audio and slides) at: http://bit.ly/c2milkit ...
*Watch or download the full webinar (with audio and slides) at: http://bit.ly/c2milkit
We all know that email (the original online social medium since 1979) is the main driver of value for multi-channel marketing for nonprofits. If you’re like us, you’ve spent tons of time and effort to build a large community on social networks.
BUT, how many of us are truly integrating social marketing and direct response to get the most out of both?
You can make these work together when you have a socially enlightened view of your email audience. Think about it. How would you improve your email & social fundraising, advocacy, event and public relations campaigns if you had a strong understanding of what your supporters are doing across the Web?
Join three leading nonprofit marketing experts, Peter Genuardi of SpotRight, Heather Shelby of Environmental Defense Fund, and Justin Perkins of Care2, as we explore some of the latest strategies for milking the most value out of your email list and social media communities.
In this webinar you'll learn how to:
-Socially profile your email audience
-Define and capitalize your influencers on campaigns and public relations
-Improve the targeting and content of your social ad investments
-Listen to what people are saying online, remarket to them, and improve your campaign results
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