1. @rohitnotifies
Rohit Kumar
Twitter:@rohitnotifies

2. @rohitnotifies
 Indian School of Business, Hyderabad
 Karunya University, Coimbatore
 Consulting and Research
 Social Media and Analytics
 Speaker/Mentor
 VIT Business School, Chennai
 Narsee Monjee Institute of Management Studies, Hyderabad
 Nehru College of Management , Coimbatore
My Background

3. @rohitnotifies
Research Interests

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Linkedin – To keep things professional

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Twitter – To know less of me and to read more

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Facebook – To be called as your Friend

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What do I do when I am not being Nerdy !

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1. Contemporary Analytics
2. Extracting Business
Intelligence from Social Media
3. Data Visualization
4. Using experiments to optimize
value of Digital media
5. The Emerging Mobile
Ecosystem
Topics for the Session

9. @rohitnotifies
 The person to your right/left is smarter than
you and me
 Hold your Phone not a Pen ! (“Vibrate” mode)
 Share more answers, tweets than questions
(Tweet with #AUDIGI)
 There is always a better answer which we will
know now or sometime soon
 Please overlook formatting, focus on content
Few Reminders

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PleasefeelfreetoYawnduringthissession

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1. Where/how are people
investing/wasting their time?
2. Where/how are people having
difficulty with technology?
3. Where/how are people looking
for information?
4. Where/how are people stuck?
5. How do people want to be
perceived?
Scope - The BIG Question(s) !