Contemporary analytics and business intelligence from social media

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Contemporary analytics and business intelligence from social media

  1. 1. Contemporary Analytics
  2. 2. @rohitnotifies Million dollar question
  3. 3. @rohitnotifies And some data crunching along the way What do we measure?
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  18. 18. @rohitnotifies Lets not talk about Selfie 
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  31. 31. @rohitnotifies It was the first deadly air accident for the 13-year-old carrier - AirAsia, which has made air travel affordable for tens of millions of people in fast-growing Southeast Asia. "Fernandes sounds authentic and credible," said Caroline Sapriel, managing director of CS&A, which advises companies on crisis management. "He is looking after the priorities of the families. He is showing a lot of empathy. He is using many channels to put that across.“ An activeTwitter user with nearly a million followers, he quickly took to social media to express shock and sympathy. "I apologise profusely for what they are going through. I am the leader of this company and I have to take responsibility," he said at a televised news conference. Being Social
  32. 32. @rohitnotifies • Social Media and the Death of Traditional Advertising [INFOGRAPHIC] • Awesome Things Brands Did on Social Media in 2014 [INFOGRAPHIC] • 5 Social Media Marketing Trends for 2015 [INFOGRAPHIC] • Why did social media become so popular? • How should companies be thinking about it? History of social media
  33. 33. @rohitnotifies We live in a hyper-instrumented, hyper-connected world • 6 billion cell phones • Billion people on the “social graph” (Facebook, Twitter and other online social networks) • Reservoir of economic and social influence – • Viral marketing and word-of-mouth drivenspread of products and services • Big-data is $100 billion industry  growing at 10% a year  twice as fast as the software business as a whole Lay of the land…
  34. 34. @rohitnotifies It impacts all the things firms care about … Why should we care?
  35. 35. @rohitnotifies Web 2.0 gives voice to the consumer. Decision rights move away from the ivory tower. From the Cathedral to the Bazaar
  36. 36. @rohitnotifies Network data is “everywhere”!!
  37. 37. @rohitnotifies 1. Peer Production of Content
  38. 38. @rohitnotifies 2. Socially connected world
  39. 39. @rohitnotifies How is ‘Social’ different?
  40. 40. @rohitnotifies A New Marketing Funnel
  41. 41. @rohitnotifies Paid vs. Earned vs. Owned
  42. 42. @rohitnotifies What are these concepts? Inbound and Outbound marketing
  43. 43. @rohitnotifies Solution: Inbound Marketing
  44. 44. @rohitnotifies Putting them all together
  45. 45. @rohitnotifies Key Questions to Get Started
  46. 46. @rohitnotifies How big is big-data?
  47. 47. @rohitnotifies Four Major Forces
  48. 48. @rohitnotifies Billion+ people on the social graph
  49. 49. @rohitnotifies Doing what they like to do … and leaving a digital trail …….
  50. 50. @rohitnotifies Welcome to the splinternet!
  51. 51. @rohitnotifies 66% of smartphone users sleep with a phone next to them - Telenav Study We are not talking about 
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  54. 54. Contact Details +91- 9989 071 326 @rohitnotifiesRohit Kumar Cherukuri www.DigiMaverick.com C Rohit Kumar Rohit@digimaverick.com

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