Social Media Marketing

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+ 4 Reasons for Social Media Marketing
+ 3 Myths about it
+ 5 Things to Know to Make Your Campaign a Success
+ 4 General Business Tips
+ 4 Challenges You Will Face

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Social Media Marketing

  1. 1. Social Media Marketing<br />
  2. 2. About The Speaker<br />Former internet entrepreneur<br />Senior Product Executive at JobsCentral<br />Likes career, entrepreneurship, internet/mobile and marketing related topics<br />Writer with Asia’s leading tech blog Penn-Olson<br />@tohkeith<br />
  3. 3. Let’s go through these<br />4 Reasons<br />3 Biggest Myths<br />5 Things to Know<br />4 Tips<br />4 Challenges You Will Face<br />
  4. 4. 4 Reasons<br />Why Social Media Marketing?<br />
  5. 5. Why Social Media Marketing?<br />Reason #1<br />More than 500 million active users in the world<br />Facebook Statistics<br />
  6. 6. Why Social Media Marketing?<br />Reason #2<br />About50% of people in Singapore are on a social network<br />Facebook Statistics + Incitez Whitepaper<br />
  7. 7. Why Social Media Marketing?<br />Reason #3<br />In 2010, Social Media dominates <br />Internet Activity<br />Nielsen NetView 2010<br />
  8. 8. Why Social Media Marketing?<br />Reason #4<br />Social Media is like word of mouth <br />onsteriods<br />
  9. 9. 3 Myths<br />Liars…<br />
  10. 10. 3 Biggest Social Media Marketing Myths<br />Myth #1<br />Little/No Money needed<br />
  11. 11. 3 Biggest Social Media Marketing Myths<br />Myth #2<br />Soeasythatanyonecan do it<br />
  12. 12. 3 Biggest Social Media Marketing Myths<br />Myth #3<br />People will find it if your campaign is good<br />
  13. 13. 5 Things to Know<br />Start taking notes… NOW…<br />
  14. 14. 5 Things to Know About Driving Campaigns Viral<br />Things to Know #1<br />Your Objectives and KPIs<br />
  15. 15. 5 Things to Know About Driving Campaigns Viral<br />Things to Know #2<br />Where are your customers?<br />
  16. 16. 5 Things to Know About Driving Campaigns Viral<br />Things to Know #3<br />Create something fun/rewarding<br />
  17. 17. 5 Things to Know About Driving Campaigns Viral<br />Things to Know #4<br />
  18. 18. 5 Things to Know About Driving Campaigns Viral<br />Things to Know #5<br />
  19. 19. 4 TipsMonitor, Stalk, Compare and Change<br />Don’t do this to your boyfriend/girlfriend<br />
  20. 20. Monitor, Stalk, Compare and Change<br />Monitor Your Campaign<br />Tip #1<br />
  21. 21. Monitor, Stalk, Compare and Change<br />Tip #2<br />Stalk Your Competitors<br />
  22. 22. Monitor, Stalk, Compare and Change<br />Tip #3<br />Compare<br />or<br />
  23. 23. Monitor, Stalk, Compare and Change<br />Change<br />Tip #4<br />
  24. 24. 4 Challenges You Will Face<br />=(<br />
  25. 25. Challenges You Will Face<br />Challenge #1<br />The Management<br />
  26. 26. Challenges You Will Face<br />Challenge #2<br />The Marketer<br />
  27. 27. Challenges You Will Face<br />Challenge #3<br />?<br />?<br />?<br />The Developer<br />
  28. 28. Challenges You Will Face<br />Challenge #4<br />The Designer<br />

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