Rohit Kumar Cherukuri is a VP of Global Marketing at Cloud4c with over 12 years of experience in digital consulting, strategic marketing, product development, and business development. He has worked for companies like IBM, Deloitte, banks, and startups. Rohit has an MBA in Finance and a certification in Business Analytics. He speaks at various forums on topics related to digital marketing, analytics, leadership, and entrepreneurship.

1. What Next -
Career Management
Presented by :
Rohit Kumar Cherukuri
VP – Global Marketing, Cloud4c
Email: notifyrohit@gmail.com Mobile: +91 9989071326

2. Key Experiences:
§ National Strategic Marketing Manager for Mxit in India: Lead the Indian Strategic
Marketing initiatives end-to-end in across all phases (ATL, BTL and TTL) required for
successful launch of campaigns
§ Globally Launched Deloitte Analytics as a service offering across Digital channels:
Launched technology driven strategies which helped in marketing offerings and programmes
effectively
§ Corporate Speaker: Lead sessions across corporates and national forums on strategic
approaches and processes related to Social and Mobile marketing and technologies
u Guest Lecturer: Visiting faculty and lecturer across B schools and universities on topics
related to Digital/mobile Marketing, Analytics, Leadership and Entrepreneurship
2
Education Qualifications:
§ Certification in Business Analytics, Indian School of Business, Hyderabad
§ Masters in Business Administration - Finance (Gold Medalist/ General Secretary), Karunya University, Coimbatore
§ Bachelor of Commerce (Computers), Osmania University, Hyderabad
Work Summary :
§ Rohit has over 12 years of experience, out of which 8 years was into Digital Consulting (Mobile/Web/Apps), Strategic Marketing, Product/Research and Business
Development roles at IBM, Deloitte, Banks and Startups, and another 4 years was into Sales and Marketing.
§ Has experience working in Multinational and national banks such as HSBC and Kotak Mahindra bank across retail services
§ Was awarded “Best MBA internship 2008” for a Primary research based banking project - “Consumer switching behavior with respect to Banking services”
§ Involved in various Strategic Consulting, Transformation Driven and Business Improvement roles in B2B and B2C businesses across US, Europe and APAC based
Services/businesses
§ Advised clients across sectors including TMT, BFSI, IT and Healthcare about aspects related to Technologies (Digital/Mobile), Marketing (Product Launch and Process
efficiencies) and Analytics (Mobile/Apps/Web)
Rohit Kumar Cherukuri, Vice President – Global @ Cloud4c
(Strategy Consultant - Management and Digital)

6. The great dividing line between success and failure can be expressed
in five words:
“I did not have time.”
Franklin Field

7. People avoid taking decisions not because they
do not know what to do
but because they do not want to be held
responsible for the consequence or
they are too used to spoon feeding

13. Why companies hire you
• To add value and not be order taker
• To go beyond and excel
• To help and give credit to others when due

14. How do you sharpen yourself
• By Knowing what happening
• By meeting people better thank you
• By managing time – Important Vs. Urgent

15. Keep Looking around
• To know what is happening
• To know how you can help others
• To know how you can help yourself

16. Service over Status
• Believe in People
• Value People
• Invest in People
You would never look good by pulling down others in word or deed

17. People are way better/Smarter than you think
• Listen to them, don’t just hear
• Trust them, but with Wisdom
• Allow them to walk away, if they wish
Everyone deserves another chance, but learn your lesson well !

21. What may be done at any time will be done at no time - Scottish Proverb
The surest way to be late is to have plenty of time - Leo Kennedy
You may delay, but time will not. - Benjamin Franklin
Don’t excuse, you are in control

22. H - Humble
O - Obedience
P - Patient
E - Excellent
H O P E