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Social Media for Artists

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A beginner's guide to social media, made for artists.

Published in: Social Media
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Social Media for Artists

  1. 1. Social Media for Artists Presented by Rachel Jolley Founder, H2H Social
  2. 2. Overview 1. Get to know the presenter 2. Why social, why now? 3. “The Big Three” 4. Getting started 5. Tools and resources
  3. 3. Get to know the presenter
  4. 4. Hi, I’m Rachel Jolley From… Local Blogger, to Reporter, to Social Media Marketer, to Entrepreneur
  5. 5. Why social, why now?
  6. 6. Why social, why now? ● How many people are using social media? ● What are the benefits of utilizing social media? ● What might happen if I don’t use social media?
  7. 7. How many people are using social? ● Facebook - 1.70 billion+ active users ● Instagram - 400 million+ active users ● Twitter - 320 million+ active users ● Other networks - 500 million+ (combined) Source: AdWeek
  8. 8. What are the benefits? Simply put... With social
  9. 9. Without social
  10. 10. What are the benefits? 1. It’s FREE! 2. Branding 3. Keep current clients/fans in the know 4. Reach new, prospective clients/fans 5. Deeper connections
  11. 11. “What if I don’t utilize social media?” Artists who don’t use social
  12. 12. Artists who use social
  13. 13. What social will and won’t do Social will… ● Amplify reach ● Enhance communication ● Build meaningful relationships Social won’t... ● Make you rich ● Make you famous ● Yield immediate revenue
  14. 14. Story time
  15. 15. “The Big Three”
  16. 16. “The Big Three”
  17. 17. Facebook Fast facts: ● 71% of adult Americans use Facebook ● 74% of users have a form of higher education ● 1 billion people use Facebook daily Positives and negatives: + Most audiences are here + Easy to use + Multiple options + Paid options = low cost - Organic reach for Pages is under 3% Source: Hootsuite
  18. 18. Instagram Fast Facts: ● 53% of users are aged 18-29 ● 75 million people use Instagram daily ● 80 million photos are shared daily Positives and negatives: + Visuals are the message + High engagement + More organic reach - Limited audience Source: Hootsuite
  19. 19. Twitter Fast Facts: ● 63 million+ adult Americans use Twitter ● 30% of users have a form of higher education ● 50% of users shop with who they follow Positives and Negatives: + Connecting with peers + Daily and weekly chats + Realtime conversations - 140 character limit - Smaller audience Source: Hootsuite
  20. 20. Which platforms to utilize Hmm...
  21. 21. Example 1 ● Business: Photography ● Average age of client: 30-50 years old ● Goal: Reach more potential clients ● Strategy: Post consistent, quality content, and encourage current clients to share Which platform(s) should they use?
  22. 22. Example 2 ● Business: Local Artist ● Average age of client: 25-45 years old ● Goals: Brand awareness and credibility ● Strategy: Connect with other artists, and post quality content on a consistent basis Which platform(s) should they use?
  23. 23. Story time
  24. 24. Getting started on social
  25. 25. Easy as 1, 2, 3 [and 4] 1)Define goal(s) and a social media strategy 2)Review social media etiquette 3)Content calendar 4)Check the progress
  26. 26. Goals and strategy Goals ● What do I want to get out of this? Strategy ● What platform(s)? ● What types of content? ● Where will the content come from? ● How often will I post?
  27. 27. Do Keep it simple
  28. 28. Don’t Write a book
  29. 29. Do Use hashtags
  30. 30. Don’t Take away from your message
  31. 31. Do Get personable
  32. 32. Don’t Get political
  33. 33. Do Engage and “social”-ize
  34. 34. Don’t Be a ghost follower
  35. 35. Story time
  36. 36. Tools and resources
  37. 37. For content calendars
  38. 38. For photos App: Pro HDR
  39. 39. For videos/animation
  40. 40. Reading List Books ● Return on Relationship, Ted Rubin ● Shareology, Bryan Kramer Blogs ● blog.hootsuite.com
  41. 41. Q&A
  42. 42. Let’s stay connected: Rachel Jolley @H2Hsocial Hello@H2H.social

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