CIC IWOM Panel: Jiepang CEO David on The New Age of Social Networking.

1. The New Age of Social
Networking
David Liu (david@jiepang.com)
Founder, CEO of Jiepang
November 17, 2010

2. The Old Age of Social
Networking
David Liu (david@jiepang.com)
Founder, CEO of Jiepang

3. “Social networking hardware”

4. Shelter

5. Coffee

6. The Old Age of Social Networking

7. The PC Age

8. “A computer on every desk…”

9. Dial up Internet

10. Early forms of social networking services

11. The Digital Camera Age

12. Dave’s first digital camera

13. Then there were webcams, and they spread fast

14. And digital cameras started appearing at every party

15. When you know there are a lot of digital cameras

16. Faster Internet led to more photos of ourselves online

17. And then Friendster was born

18. • Online photos meets social networking
Right timing meets right model
• Private Social Graph
Strictly just friends and their friends; dating angle
• Limited social interactions
Testimonials don’t last forever
• Epic fail to scale
Constant server crashing

19. After Friendster, there was MySpace

20. • Wildly customized profiles
Tons of social expression and interaction. Accidental
third party widget platform, e.g. YouTube, Slide, that
matured late (MySpace Developer Platform).
• Positioning as a media company
Major focus on media content (e.g. Yahoo!) versus
technology company (e.g. Google)
• “Virtual friends” social graph
Based on your real friends plus whoever you can get,
e.g. Tom is your first friend, Tila Tequila’s over
1,000,000 MySpace friends

21. After MySpace, there was Facebook

22. • From Harvard to Microsoft Started with schools,
quietly opened to companies and high schools, and
today everyone
• Real life, real name social graph
• Based on your real friends
• Naturally evolved with users from people from
your campus to everyone from your “real life”
• Positioning as a technology company
• “Social utility” and social algorithms
• Facebook Developer Platform for making
modern software social (e.g. Microsoft-Adobe,
Facebook-Zynga)

23. The Mobile Age

24. After a PC was on every desk, a mobile
phone had to be in every pocket

25. When you know there are a lot of mobile phones

26. In addition to Facebook, there was Twitter

27. From SMS to SNS -140 character updates

28. • “Tweets”
Real-time, short message updates to answer
the question “What are you doing?”
• Making content distribution social
Opinion leaders, Celebrities, Media & the
“Re-Tweet” button
• Completely open social graph
One way following, based on information and
friends

29. When you know a lot of people use Twitter

30. Shelters PCs Digital Cameras Mobile Phones

31. What’s the next major age
from new hardware?
(Hint: It’s related to what I am working on.)

35. The Location Age

36. Foursquare

37. Foursquare

38. Foursquare

39. Foursquare

40. • “Check-in’s”
Real-time geolocation updates to answer the question
“Where are you?”
• Syncing check-in’s to Facebook and Twitter
Foursquare as a third party client app
• Location-based social graph
Who you share your location with + who you meet at
locations, i.e. your offline social life
• Why Google failed with Latitude and Buzz
• Why Facebook and Twitter will differ
• Early, but the numbers are interesting (Foursquare 0
> 1M > 5M). So is the investor.

41. “Everything that has
happened in the US, will
happen in China”
Alibaba Founder & Chairman, Jack Ma
on The Charlie Rose Show

43. Foursquare successfully introduced location-
based SNS to the US
See friends’ locations Check-in on the go Sync to SNS Collect badges
43

44. At Jiepang, we’re introducing location-based SNS to China
See friends’ locations Check-in on the go Sync to SNS Collect badges

45. Chinese people
have offline social
lives.
Jiepang seeks to organize and
improve these offline social lives

46. 10,000+
Number of people
checked in yesterday
on Jiepang
Over 170,000 users (November 17, 2010).
40% use Android or iPhone. 50% are from
BJ, SH, GZ.

47. Jiepang efficiently
syncs our offline
social lives to
Sina Weibo,
Kaixin001,
Douban, RenRen

48. Jiepang partners
with locations
such as HTC, SPR
Coffee,
McDonalds, Dairy
Queen, Nike,
Adidas, HP, Dell,
and more

49. Foursquare partnered with Starbucks to bring people
closer together at Starbucks stores in the US

50. Jiepang partners with Starbucks to bring people closer
together at Starbucks stores in China

51. The New Location Age of Social Networking
changes everything…

52. …back to the old age of social networking.

53. Thank you!
Add me as a friend
http://jiepang.com/dave
David Liu (david@jiepang.com)
Founder, CEO of Jiepang