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Social Media DO YOU?

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The ‘Generations’• ‘Greatest’: Born 1900-1925• ‘Silent’: Born 1925-1945• ‘Baby Boomers’: Born 1945-1960s• Generation X: Born 1960s-1980s• Generation Y: Born 1990s-2000sWhat’s next … the ‘connected generation’?Generation C : Born 2000s?

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Facebook• +800million people use Facebook (!): • Average of 106mins spent on Facebook, PER DAY, • Students using Facebook more than 100 minutes per day noticed drop in grades • Facebook isn’t the problem, it’s how you use it! http://goo.gl/i1ZrO

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Facebook• Keep it clean!• Use Pages and Groups (sensibly!)• Create network connections that reflect YOU in a way YOU want to be seen.• Employers use Facebook to see who they’re interviewing … anything you’d like to admit to now?

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Twitter • Average age of Twitter user is 39 (Generation X), • 60% of Twitter users are over the age of 35 (Generation X). • Generation Y use to chat about friends, drinking, television – ‘social’ • Generation X use to connect, network, news, research, int eract, hobbies, etc – ‘network’ http://goo.gl/leYB2

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Twitter • Upload a professional photo • Get sensible @username • Complete bio and profile – concise and very limited but very powerful • Link to personal blog / website / LinkedIn shows you’re real and engaged/ing

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LinkedIn• +160million people use LinkedIn, of which: • 77% use to research people and/or companies, • 69% use to reconnect with past colleagues, and • 50% use to build network relationships which may influence future business or employment prospects. http://goo.gl/kPD0V

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LinkedIn• Keep profile and details up to date – you never know when someone is looking!• Give and receive recommendations• Link profiles across networks• Make connections• Research employers and employees, find things in common

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Why Social Media is important• The Power of ‘connections’ – Develop a global reach – 24/7 network(ing) – Opportunity to learn, contribute, and share – Ability to be known and found – Recruitment and job seeking• “… gives more people a voice and provides a powerful tool for value creation and competitive differentiation.”

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“Build your network and always think in networks. They create a sonar map of intelligence, expertise, information andinsight. Your allies, your connections, canhelp you to navigate the larger number of challenges that can ultimately derail a start-up company.” Reid Hoffman (LinkedIn Founder)

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Your brand is not what you say it is, it’s what Google says it is.