1.
Social Media
DO YOU?

2.
The ‘Generations’
• ‘Greatest’: Born 1900-1925
• ‘Silent’: Born 1925-1945
• ‘Baby Boomers’: Born 1945-1960s
• Generation X: Born 1960s-1980s
• Generation Y: Born 1990s-2000s
What’s next … the ‘connected generation’?
Generation C : Born 2000s?

3.
Facebook
• +800million people use Facebook (!):
• Average of 106mins spent on
Facebook, PER DAY,
• Students using Facebook more
than 100 minutes per day noticed
drop in grades
• Facebook isn’t the problem, it’s
how you use it!
http://goo.gl/i1ZrO

4.
Facebook
• Keep it clean!
• Use Pages and Groups (sensibly!)
• Create network connections that
reflect YOU in a way YOU want to be
seen.
• Employers use Facebook to see who
they’re interviewing … anything you’d
like to admit to now?

5.
Twitter
• Average age of Twitter user is 39
(Generation X),
• 60% of Twitter users are over the age
of 35 (Generation X).
• Generation Y use to chat about
friends, drinking, television – ‘social’
• Generation X use to
connect, network, news, research, int
eract, hobbies, etc – ‘network’
http://goo.gl/leYB2

6.
Twitter
• Upload a professional photo
• Get sensible @username
• Complete bio and profile – concise
and very limited but very powerful
• Link to personal blog / website /
LinkedIn shows you’re real and
engaged/ing

7.
LinkedIn
• +160million people use LinkedIn, of
which:
• 77% use to research people and/or
companies,
• 69% use to reconnect with past
colleagues, and
• 50% use to build network
relationships which may influence
future business or employment
prospects.
http://goo.gl/kPD0V

8.
LinkedIn
• Keep profile and details up to date –
you never know when someone is
looking!
• Give and receive recommendations
• Link profiles across networks
• Make connections
• Research employers and
employees, find things in common

9.
Why Social Media
is important
• The Power of ‘connections’
– Develop a global reach
– 24/7 network(ing)
– Opportunity to learn, contribute, and share
– Ability to be known and found
– Recruitment and job seeking
• “… gives more people a voice and provides a
powerful tool for value creation and
competitive differentiation.”

10.
“Build your network and always think in
networks. They create a sonar map of
intelligence, expertise, information and
insight. Your allies, your connections, can
help you to navigate the larger number of
challenges that can ultimately derail a
start-up company.”
Reid Hoffman (LinkedIn Founder)

11.
Your brand is not what
you say it is, it’s what
Google says it is.