CIC IWOM Panel: Jiepang CEO David on The New Age of Social Networking

1,842 views

Published on

CIC IWOM Panel: Jiepang CEO David on The New Age of Social Networking.

Published in: Technology
  • Be the first to comment

  • Be the first to like this

CIC IWOM Panel: Jiepang CEO David on The New Age of Social Networking

  1. 1. The New Age of Social Networking David Liu (david@jiepang.com) Founder, CEO of Jiepang November 17, 2010
  2. 2. The Old Age of Social Networking David Liu (david@jiepang.com) Founder, CEO of Jiepang
  3. 3. “Social networking hardware”
  4. 4. Shelter
  5. 5. Coffee
  6. 6. The Old Age of Social Networking
  7. 7. The PC Age
  8. 8. “A computer on every desk…”
  9. 9. Dial up Internet
  10. 10. Early forms of social networking services
  11. 11. The Digital Camera Age
  12. 12. Dave’s first digital camera
  13. 13. Then there were webcams, and they spread fast
  14. 14. And digital cameras started appearing at every party
  15. 15. When you know there are a lot of digital cameras
  16. 16. Faster Internet led to more photos of ourselves online
  17. 17. And then Friendster was born
  18. 18. • Online photos meets social networking Right timing meets right model • Private Social Graph Strictly just friends and their friends; dating angle • Limited social interactions Testimonials don’t last forever • Epic fail to scale Constant server crashing
  19. 19. After Friendster, there was MySpace
  20. 20. • Wildly customized profiles Tons of social expression and interaction. Accidental third party widget platform, e.g. YouTube, Slide, that matured late (MySpace Developer Platform). • Positioning as a media company Major focus on media content (e.g. Yahoo!) versus technology company (e.g. Google) • “Virtual friends” social graph Based on your real friends plus whoever you can get, e.g. Tom is your first friend, Tila Tequila’s over 1,000,000 MySpace friends
  21. 21. After MySpace, there was Facebook
  22. 22. • From Harvard to Microsoft Started with schools, quietly opened to companies and high schools, and today everyone • Real life, real name social graph • Based on your real friends • Naturally evolved with users from people from your campus to everyone from your “real life” • Positioning as a technology company • “Social utility” and social algorithms • Facebook Developer Platform for making modern software social (e.g. Microsoft-Adobe, Facebook-Zynga)
  23. 23. The Mobile Age
  24. 24. After a PC was on every desk, a mobile phone had to be in every pocket
  25. 25. When you know there are a lot of mobile phones
  26. 26. In addition to Facebook, there was Twitter
  27. 27. From SMS to SNS -140 character updates
  28. 28. • “Tweets” Real-time, short message updates to answer the question “What are you doing?” • Making content distribution social Opinion leaders, Celebrities, Media & the “Re-Tweet” button • Completely open social graph One way following, based on information and friends
  29. 29. When you know a lot of people use Twitter
  30. 30. Shelters PCs Digital Cameras Mobile Phones
  31. 31. What’s the next major age from new hardware? (Hint: It’s related to what I am working on.)
  32. 32. The Location Age
  33. 33. Foursquare
  34. 34. Foursquare
  35. 35. Foursquare
  36. 36. Foursquare
  37. 37. • “Check-in’s” Real-time geolocation updates to answer the question “Where are you?” • Syncing check-in’s to Facebook and Twitter Foursquare as a third party client app • Location-based social graph Who you share your location with + who you meet at locations, i.e. your offline social life • Why Google failed with Latitude and Buzz • Why Facebook and Twitter will differ • Early, but the numbers are interesting (Foursquare 0 > 1M > 5M). So is the investor.
  38. 38. “Everything that has happened in the US, will happen in China” Alibaba Founder & Chairman, Jack Ma on The Charlie Rose Show
  39. 39. Foursquare successfully introduced location- based SNS to the US See friends’ locations Check-in on the go Sync to SNS Collect badges 43
  40. 40. At Jiepang, we’re introducing location-based SNS to China See friends’ locations Check-in on the go Sync to SNS Collect badges
  41. 41. Chinese people have offline social lives. Jiepang seeks to organize and improve these offline social lives
  42. 42. 10,000+ Number of people checked in yesterday on Jiepang Over 170,000 users (November 17, 2010). 40% use Android or iPhone. 50% are from BJ, SH, GZ.
  43. 43. Jiepang efficiently syncs our offline social lives to Sina Weibo, Kaixin001, Douban, RenRen
  44. 44. Jiepang partners with locations such as HTC, SPR Coffee, McDonalds, Dairy Queen, Nike, Adidas, HP, Dell, and more
  45. 45. Foursquare partnered with Starbucks to bring people closer together at Starbucks stores in the US
  46. 46. Jiepang partners with Starbucks to bring people closer together at Starbucks stores in China
  47. 47. The New Location Age of Social Networking changes everything…
  48. 48. …back to the old age of social networking.
  49. 49. Thank you! Add me as a friend http://jiepang.com/dave David Liu (david@jiepang.com) Founder, CEO of Jiepang

×