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NFC and Advertising

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In his presentation Oliver shows how NFC could boost mobile marketing and mobile commerce. He will discuss whether and where NFC is superior to other mobile marketing technologies as bar codes and ...

In his presentation Oliver shows how NFC could boost mobile marketing and mobile commerce. He will discuss whether and where NFC is superior to other mobile marketing technologies as bar codes and bluetooth.
Oliver is co-founder and creative director of the Transformer Werbeagentur AG. Transformer is a advertising agency based in Zurich. Since 2007 Transformer runs for crossmedia purposes the inhouse unit “transformer mobile lab” with a strong focus on mobile tools and mobile marketing.

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NFC and Advertising NFC and Advertising Presentation Transcript

  • WERBEAGENTUR AG NFC and Advertising OLIVER STÄCKER oliver.staecker@transformer.ch
  • GENERAL The advertiser’s situation Costumers are glutted by “call to act” messages in advertising and promotions Costumers often mistrust the messages Costumers want a benefit Advertisers need leads Costumers want/need an easy way to react
  • GENERAL The advertiser’s Hope no on/off mode no installation no typing no typing no app search
  • GENERAL NFC Advantage ONE TOUCH
  • GENERAL Media strategy POS Direct Mailing Smart Poster Lorem Ipsum do. Restaurant/Bar Info Material
  • GENERAL NFC to trigger other services prewritten SMS URL push database downloads
  • GENERAL And what about NFC apps? Advertising is strong project orientated. > every product or service follows different (media-) strategies because of different target groups A campaign runs only between 2 weeks and 2 months Mostly developing an app takes too much time and causes high costs Paying an annual licence fee for a two weeks period doesn’t make sense
  • GENERAL And what about NFC apps? POS Direct Marketing Restuarants/Bars Brochures Smart Poster Lorem Ipsum do. Milk Product Insurance Fashion label Bank Airline Car NGO Food Construction Alcopop Sportsclub Public transport Wellnessproduct Senior-Residence Furniture Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand
  • USE CASE Direct Mailing The mailing card includes a personalized NFC tag
  • USE CASE Direct Mailing Printing process includes printed personalisation and activation of the tag Max Muster Beispielstrasse 3 8004 Zürich Max Muster 9889 079 710 20 30
  • USE CASE Direct Mailing The pre-written information of the tag contains the registration 9889 079 432 32 71 max muster Max Muster Company
  • USE CASE Direct Mailing The participant is now recognized via his device and his batch Welcome Max Muster
  • USE CASE Open air festival Serving and selling drinks at an open air festival Is restricted by strong rules by the event management
  • USE CASE Open air festival
  • USE CASE Open air festival 2 for 1 Come and visit us at the entrance
  • USE CASE Open air festival Touch point 1 Touch point 2 Touch point 3 Touch point 4 You have collected 10 touch points. enjoy a free beer. But to win the jackpot collect some more…
  • USE CASE Open air festival An overall ranking after the event extends the promotion even beyond the event weekend.
  • THANK YOU! Transformer Werbeagentur AG, Transformer mobile Lab Häldeliweg 35, 8044 Zürich, Tel. 0041 44 267 44 55, www.transformer.ch, oliver.staecker@transformer.ch