In his presentation Oliver shows how NFC could boost mobile marketing and mobile commerce. He will discuss whether and where NFC is superior to other mobile marketing technologies as bar codes and bluetooth.
Oliver is co-founder and creative director of the Transformer Werbeagentur AG. Transformer is a advertising agency based in Zurich. Since 2007 Transformer runs for crossmedia purposes the inhouse unit “transformer mobile lab” with a strong focus on mobile tools and mobile marketing.