Nestle wanted to try out their new 'off the counter' product MUNCH & get a public reaction. We came up with a compact Brand engagement solution where modified games, traditional music & the art of magic was used.

1. #ARAFHABIB
NESTLENESTLENESTLENESTLENESTLENESTLENESTLENESTLE MUNCHMUNCHMUNCHMUNCHMUNCHMUNCHMUNCHMUNCH
ACTIVATIONACTIVATIONACTIVATIONACTIVATIONACTIVATIONACTIVATIONACTIVATIONACTIVATION
Rolling RollzRolling Rollz

2. BriefBriefBriefBrief
Ensure 50,00050,00050,00050,00050,00050,00050,00050,000 unique
contactscontactscontactscontactscontactscontactscontactscontacts through an
#ARAFHABIB
contactscontactscontactscontactscontactscontactscontactscontacts through an
ENGAGEMENT activityENGAGEMENT activityENGAGEMENT activityENGAGEMENT activityENGAGEMENT activityENGAGEMENT activityENGAGEMENT activityENGAGEMENT activity &
distributedistributedistributedistributedistributedistributedistributedistribute FREE MunchMunchMunchMunchMunchMunchMunchMunch
in the process

3. 2 Pronged Approach2 Pronged Approach2 Pronged Approach2 Pronged Approach
Road Show/Road Show/Road Show/Road Show/
CaravanCaravanCaravanCaravan
WeekendWeekendWeekendWeekend
Interaction inInteraction inInteraction inInteraction in
#ARAFHABIB
CaravanCaravanCaravanCaravan
ActivationActivationActivationActivation
Interaction inInteraction inInteraction inInteraction in
Hot SpotsHot SpotsHot SpotsHot Spots
DaysDaysDaysDays DaysDaysDaysDays

4. #ARAFHABIB
TARGET GROUPTARGET GROUPTARGET GROUPTARGET GROUPTARGET GROUPTARGET GROUPTARGET GROUPTARGET GROUP
The HitsThe Hits

5. Target GroupTarget GroupTarget GroupTarget Group
ChildrenChildrenChildrenChildren Young AdultsYoung AdultsYoung AdultsYoung Adults Office GoersOffice GoersOffice GoersOffice Goers
#ARAFHABIB
ChildrenChildrenChildrenChildren
Teen agersTeen agersTeen agersTeen agers
Young AdultsYoung AdultsYoung AdultsYoung Adults
Regular PeopleRegular PeopleRegular PeopleRegular People
Office GoersOffice GoersOffice GoersOffice Goers

6. #ARAFHABIB
CARAVAN ACTIVATIONCARAVAN ACTIVATIONCARAVAN ACTIVATIONCARAVAN ACTIVATION
Reaching the Mass

7. IdeaIdeaIdeaIdea
The idea is to engage in important hubs for
maximum reach by creating a number of route
#ARAFHABIB
maximum reach by creating a number of route
plans, from one end of Dhaka City to another
end

8. Sample Route & Touch PointsSample Route & Touch PointsSample Route & Touch PointsSample Route & Touch Points
Airport Chottor
Khilkhet
Jamuna Future Park
#ARAFHABIB
Jamuna Future Park
USA Embassy
Suvastu Shopping
Merul Badda
Gudara Ghat
DCC 1 Market

9. #ARAFHABIB

10. BrandedBrandedBrandedBrandedBrandedBrandedBrandedBranded Pickup VanPickup VanPickup VanPickup VanPickup VanPickup VanPickup VanPickup Van
1” thick1” thick
Cutout LogoCutout Logo
1” thick1” thick
Cutout LogoCutout Logo
6’ tall6’ tall
DummyDummy
#ARAFHABIB
1” thick1” thick
Cutout LogoCutout Logo
4 step4 step
Stair CaseStair Case

11. #ARAFHABIB

12. Attracting ActivitiesAttracting ActivitiesAttracting ActivitiesAttracting Activities
DhuliDhuliDhuliDhuliDhuliDhuliDhuliDhuli will createcreatecreatecreatecreatecreatecreatecreate
ATTENTION & buildATTENTION & buildATTENTION & buildATTENTION & buildATTENTION & buildATTENTION & buildATTENTION & buildATTENTION & build
CURIOSITYCURIOSITYCURIOSITYCURIOSITYCURIOSITYCURIOSITYCURIOSITYCURIOSITY in a place
#ARAFHABIB
Street MagicianStreet MagicianStreet MagicianStreet MagicianStreet MagicianStreet MagicianStreet MagicianStreet Magician to
ENTERTAIN & BUILDENTERTAIN & BUILDENTERTAIN & BUILDENTERTAIN & BUILDENTERTAIN & BUILDENTERTAIN & BUILDENTERTAIN & BUILDENTERTAIN & BUILD a
crowd
CURIOSITYCURIOSITYCURIOSITYCURIOSITYCURIOSITYCURIOSITYCURIOSITYCURIOSITY in a place
Team LeaderTeam LeaderTeam LeaderTeam LeaderTeam LeaderTeam LeaderTeam LeaderTeam Leader to AWARE,AWARE,AWARE,AWARE,AWARE,AWARE,AWARE,AWARE,
EXPLAIN & ENCOURAGEEXPLAIN & ENCOURAGEEXPLAIN & ENCOURAGEEXPLAIN & ENCOURAGEEXPLAIN & ENCOURAGEEXPLAIN & ENCOURAGEEXPLAIN & ENCOURAGEEXPLAIN & ENCOURAGE
ENGAGEMENTENGAGEMENTENGAGEMENTENGAGEMENTENGAGEMENTENGAGEMENTENGAGEMENTENGAGEMENT in a place

13. SamplingSamplingSamplingSampling MUNCHMUNCHMUNCHMUNCH
Brand promotersBrand promotersBrand promotersBrand promotersBrand promotersBrand promotersBrand promotersBrand promoters to
ORGANIZE the crowd &ORGANIZE the crowd &ORGANIZE the crowd &ORGANIZE the crowd &ORGANIZE the crowd &ORGANIZE the crowd &ORGANIZE the crowd &ORGANIZE the crowd &
#ARAFHABIB
ORGANIZE the crowd &ORGANIZE the crowd &ORGANIZE the crowd &ORGANIZE the crowd &ORGANIZE the crowd &ORGANIZE the crowd &ORGANIZE the crowd &ORGANIZE the crowd &
DISTRIBUTE oneDISTRIBUTE oneDISTRIBUTE oneDISTRIBUTE oneDISTRIBUTE oneDISTRIBUTE oneDISTRIBUTE oneDISTRIBUTE one MUNCHMUNCHMUNCHMUNCHMUNCHMUNCHMUNCHMUNCH
each to the gathering
crowd in a place

14. What will they DO?What will they DO?What will they DO?What will they DO?
Caravan will stop @ a spot
Team will start to set up a perimeter
Dhuli will start to play
#ARAFHABIB
MC starts to communicate Brand &
invites to see Magic Tricks
Magician starts & entertains as crowd
builds up
Crowds Start to gather
BPs will start to distribute MUNCH

15. Control MechanismControl MechanismControl MechanismControl Mechanism
With so much product on FREE
distribution the chances of cross selling
can happen!
#ARAFHABIB
can happen!
So we suggest 2 options that can help in
curbing that…

16. Punching a hole/markPunching a hole/markPunching a hole/markPunching a hole/markPunching a hole/markPunching a hole/markPunching a hole/markPunching a hole/mark on the flap of the
Munch. This will be a mark informed by
Sales to Retailers as NOT to BUYNOT to BUYNOT to BUYNOT to BUYNOT to BUYNOT to BUYNOT to BUYNOT to BUY
#ARAFHABIB
Writing a CodeWriting a CodeWriting a CodeWriting a CodeWriting a CodeWriting a CodeWriting a CodeWriting a Code on the flap of the
Munch. This will be a mark informed
by Sales to Retailers as NOT to BUYNOT to BUYNOT to BUYNOT to BUYNOT to BUYNOT to BUYNOT to BUYNOT to BUY

17. #ARAFHABIB
EXECUTION TIMELINEEXECUTION TIMELINEEXECUTION TIMELINEEXECUTION TIMELINEEXECUTION TIMELINEEXECUTION TIMELINEEXECUTION TIMELINEEXECUTION TIMELINE
How long to ExecuteHow long to Execute

18. Advance TeamAdvance TeamAdvance TeamAdvance Team
Generate a list ofGenerate a list ofGenerate a list ofGenerate a list of Create a Route PlanCreate a Route PlanCreate a Route PlanCreate a Route Plan
Arrange a time slot forArrange a time slot forArrange a time slot forArrange a time slot for
each place to carry outeach place to carry outeach place to carry outeach place to carry out
1 Day1 Day1 Day1 Day 1 Day1 Day1 Day1 Day 1 Day1 Day1 Day1 Day
#ARAFHABIB
Generate a list ofGenerate a list ofGenerate a list ofGenerate a list of
places to visitplaces to visitplaces to visitplaces to visit
Create a Route PlanCreate a Route PlanCreate a Route PlanCreate a Route Plan
accordinglyaccordinglyaccordinglyaccordingly
each place to carry outeach place to carry outeach place to carry outeach place to carry out
the Activationthe Activationthe Activationthe Activation

19. Flow of ActivityFlow of ActivityFlow of ActivityFlow of Activity
Caravan team stops @ a
designated Spot
MC starts to talk &
draw in the crowd
#ARAFHABIB
FREEFREEFREEFREE MUNCHMUNCHMUNCHMUNCHMUNCHMUNCHMUNCHMUNCH
DISTRIBUTIONDISTRIBUTIONDISTRIBUTIONDISTRIBUTION
MAGICIANMAGICIANMAGICIANMAGICIAN
INTERACTIONINTERACTIONINTERACTIONINTERACTION
This activity will be going
on for 15 mins or till
‘location stocks’‘location stocks’‘location stocks’‘location stocks’ last
Once the activity finish
then truck will move to
next place for conducting
another activation

20. Activity Timeline BreakdownActivity Timeline BreakdownActivity Timeline BreakdownActivity Timeline Breakdown
Travel to next destinationTravel to next destinationTravel to next destinationTravel to next destination
& setup& setup& setup& setup
The Van will engage inThe Van will engage inThe Van will engage inThe Van will engage in
activities outsideactivities outsideactivities outsideactivities outside
Travel to next destinationTravel to next destinationTravel to next destinationTravel to next destination
#ARAFHABIB
The Van will engage inThe Van will engage inThe Van will engage inThe Van will engage in
activities outsideactivities outsideactivities outsideactivities outside
Travel to next destinationTravel to next destinationTravel to next destinationTravel to next destination
& setup& setup& setup& setup
The Van will engage inThe Van will engage inThe Van will engage inThe Van will engage in
activities outsideactivities outsideactivities outsideactivities outside
Travel to next destinationTravel to next destinationTravel to next destinationTravel to next destination
& setup& setup& setup& setup

21. Team FormationTeam FormationTeam FormationTeam Formation
Female BPFemale BPFemale BPFemale BP Male BPMale BPMale BPMale BP
SuperSuperSuperSuper
Female BPFemale BPFemale BPFemale BP Female BPFemale BPFemale BPFemale BP Male BPMale BPMale BPMale BP
#ARAFHABIB
Female BPFemale BPFemale BPFemale BP Male BPMale BPMale BPMale BP
DriverDriverDriverDriver
Female BPFemale BPFemale BPFemale BP Female BPFemale BPFemale BPFemale BP Male BPMale BPMale BPMale BP

22. Contingency PlanContingency PlanContingency PlanContingency Plan
• If any place fails to give desired number of engagements,
then we go to hotspots or colonies
#ARAFHABIB
• If our desired engagement figure of the day is not being
met, then we go to Garments Residential area

23. #ARAFHABIB
WEEKENDWEEKENDWEEKENDWEEKENDWEEKENDWEEKENDWEEKENDWEEKEND BLASTERBLASTERBLASTERBLASTERBLASTERBLASTERBLASTERBLASTER

24. We KnowWe KnowWe KnowWe Know
#ARAFHABIB
On weekends people like to gather in aOn weekends people like to gather in aOn weekends people like to gather in aOn weekends people like to gather in a
lot of placeslot of placeslot of placeslot of places

25. Weekend GatheringWeekend GatheringWeekend GatheringWeekend Gathering
Chandrima UddyanChandrima UddyanSuhrawardy UddyanSuhrawardy Uddyan
#ARAFHABIB
Rabindra ShoroborRabindra Shorobor Ramna ParkRamna Park

26. We want to take advantage of that!We want to take advantage of that!We want to take advantage of that!We want to take advantage of that!
#ARAFHABIB
We want to take advantage of that!We want to take advantage of that!We want to take advantage of that!We want to take advantage of that!

27. PlanPlanPlanPlan
To create an almost CARNIVAL typeTo create an almost CARNIVAL typeTo create an almost CARNIVAL typeTo create an almost CARNIVAL type
setting with engaging & entertainingsetting with engaging & entertainingsetting with engaging & entertainingsetting with engaging & entertaining
#ARAFHABIB
setting with engaging & entertainingsetting with engaging & entertainingsetting with engaging & entertainingsetting with engaging & entertaining
activitiesactivitiesactivitiesactivities

28. 2222 THINGSTHINGSTHINGSTHINGS they allthey allthey allthey all LOVELOVELOVELOVE
&
#ARAFHABIB
&

29. Bring the 2 together &Bring the 2 together &Bring the 2 together &Bring the 2 together &
#ARAFHABIB
Bring the 2 together &Bring the 2 together &Bring the 2 together &Bring the 2 together &
ENGAGEENGAGEENGAGEENGAGE with them!with them!with them!with them!

30. IntroducingIntroducingIntroducingIntroducing MUNCHMUNCHMUNCHMUNCH CricketCricketCricketCricket
#ARAFHABIB
8’8’8’8’
12’12’12’12’6’6’6’6’
6”6”6”6”
4’4’4’4’
6’6’6’6’

31. #ARAFHABIB

32. Game RulesGame RulesGame RulesGame Rules
2 teams
3 Bowlers per team
#ARAFHABIB
A player will throw the Die on the board & land on the pitch
The number on the Die will be the run from that throw (ex: 3)(ex: 3)(ex: 3)(ex: 3)
Each Team member will get to throw the Die ‘ONCE’
That means a Team will get 3 throws
Each throw of the Die will add to the score (ex: 3+2+6 = 11)(ex: 3+2+6 = 11)(ex: 3+2+6 = 11)(ex: 3+2+6 = 11)
All members of the Team MUST Throw
Therefore the team throwing 2nd will chase a target to win
3 Bowlers per team

33. Game RulesGame RulesGame RulesGame Rules
12’12’12’12’
=
3
Runs
1111
#ARAFHABIB
12’12’12’12’
12’12’12’12’
=
2
Runs
=
6
Runs
1111
RunsRuns

34. Game RulesGame RulesGame RulesGame Rules
1
Run
2
Runs
3
Runs
4
Runs
- 5
Runs
6
Runs
#ARAFHABIB
We will keep the ‘Die face 5’ as Nugatory!
WHY?WHY?WHY?WHY?
So that it Spices up things in an otherwise Non-
Competitive Scenario
Run Runs Runs Runs Runs Runs

35. ExampleExampleExampleExample
Team A - 12121212
RunsRunsRunsRuns
Team A WINSTeam A WINS
#ARAFHABIB
Team B - 7777
RunsRunsRunsRuns

36. RewardsRewardsRewardsRewards
Winning Team -
#ARAFHABIB
Losing Team -

37. 2 teams
3 Bowlers per team
= 3
#ARAFHABIB
= 3
Runs
Rule BoardRule BoardRule BoardRule BoardA player will throw the Die on the board & land on the pitch
The number on the Die will be the run from that throw (ex: 3)(ex: 3)(ex: 3)(ex: 3)
Each Team member will get to throw the Die ‘ONCE’
That means a Team will get 3 throws
Each throw of the Die will add to the score (ex: 3+2+6 = 11)(ex: 3+2+6 = 11)(ex: 3+2+6 = 11)(ex: 3+2+6 = 11)
All members of the Team MUST Throw
1
Run
2
Runs
3
Runs
4
Runs
- 5
Runs
6
Runs

38. Sales BoothSales BoothSales BoothSales Booth
• Not everyone will be playing but
may want to taste the product
• for people to enjoy more MunchMunchMunchMunchMunchMunchMunchMunch if
they can buy from the Sales booth
#ARAFHABIB

39. We will also make theWe will also make theWe will also make theWe will also make the
environment more LIVELYenvironment more LIVELYenvironment more LIVELYenvironment more LIVELY
#ARAFHABIB
environment more LIVELYenvironment more LIVELYenvironment more LIVELYenvironment more LIVELY

40. How will we do that?How will we do that?How will we do that?How will we do that?
#ARAFHABIB
How will we do that?How will we do that?How will we do that?How will we do that?

41. We will bring the modernWe will bring the modernWe will bring the modernWe will bring the modern
interesting aspects of cricketinteresting aspects of cricketinteresting aspects of cricketinteresting aspects of cricket
#ARAFHABIB
interesting aspects of cricketinteresting aspects of cricketinteresting aspects of cricketinteresting aspects of cricket
into the environmentinto the environmentinto the environmentinto the environment

42. Planned LayoutPlanned LayoutPlanned LayoutPlanned Layout
#ARAFHABIB
8’8’8’8’
12’12’12’12’
6’6’6’6’

43. DJ MusicDJ MusicDJ MusicDJ Music
#ARAFHABIB

44. Control MechanismControl MechanismControl MechanismControl Mechanism
• We want to ensure that the same
players are restricted from playing
more than once
• For this we will be make sure that
#ARAFHABIB
• For this we will be make sure that
participants will have to stampto stampto stampto stampto stampto stampto stampto stamp
their hand in a visible placetheir hand in a visible placetheir hand in a visible placetheir hand in a visible placetheir hand in a visible placetheir hand in a visible placetheir hand in a visible placetheir hand in a visible place
• This will be the mark ofmark ofmark ofmark ofmark ofmark ofmark ofmark of
participation & the mechanism forparticipation & the mechanism forparticipation & the mechanism forparticipation & the mechanism forparticipation & the mechanism forparticipation & the mechanism forparticipation & the mechanism forparticipation & the mechanism for
not repetitionnot repetitionnot repetitionnot repetitionnot repetitionnot repetitionnot repetitionnot repetition

45. Advance TeamAdvance TeamAdvance TeamAdvance Team
Generate a list of Arrange a time slot for
Day 1 Day 1 Day 1
#ARAFHABIB
Generate a list of
places to visit
Approach Respective
Authority
Arrange a time slot for
each place to carry out
the activation

46. Flow of ActivityFlow of ActivityFlow of ActivityFlow of Activity
Permission of the
respective venue
Team sets up @ a
designated Spot
Team leader will debrief the
team & check all systems
MC start explaining
the game process
#ARAFHABIB
DICE CRICKET
This activity will be going
on for 90 mins
Once the activity finish
then truck will move to
next place for conducting
another activation
SALES BOOTH

47. Team FormationTeam FormationTeam FormationTeam Formation
Supervisor 1
Brand Promoter (Male) for Big Cricket 3
Brand Promoter(Male) for Small Cricket 2
Brand Promoter(Male) for Minute to win 2
#ARAFHABIB
Brand Promoter(Male) for Minute to win 2
Brand Promoter (Male) for Stall 2
Brand Promoter ( female) for stall 2
Brand Promoter ( Female) for Sales Booth 2
DJ Music 1
Cheer Girls 2

48. Route PlanRoute PlanRoute PlanRoute Plan
• 5 Teams
• 4 teams – Dhaka, Dhaka Outer
• 1 Team – Chittagong
#ARAFHABIB
• 1 Team – Chittagong
• Area demarcation
* After finalizing the activation modality then we will develop a list of institution &
venue for mega event

49. ThanksThanksThanksThanks
#ARAFHABIB
ThanksThanksThanksThanks