RESEARCH<br />Research is an organized enquiry designed and carried out to provide for solving a problem<br />
Characteristics of Research<br />Systematic investigation<br />Purposeobjective and logical<br />Development of theories a...
Objectives of Research<br />Answers for What ,Why, When ,How of various questions related to research  problem<br />Enable...
Types of Research<br />Descriptive Research<br /><ul><li>The major purpose of descriptive research is description of the s...
It includes surveys and fact-finding enquiries of different kinds</li></ul>27/01/2011<br />4<br />CHARU NAGPAL<br />
Analytical Research<br />The researcher has to use facts or information already available, and analyze these to make a cri...
Quantitative Research<br /><ul><li>It is based on the measurement of quantity and amount
It is applicable to phenomena that can be expressed in terms of quantity </li></ul>27/01/2011<br />6<br />CHARU NAGPAL<br />
QUALITATIVE RESEARCH<br /><ul><li>Concerned with qualitative phenomena
If we  are interested in investigating the reasons for human behavior … which is a part of qualitative research</li></li><...
Empirical Research<br />Relies on experience or observations alone<br />It is data based research <br />Coming up with con...
Importance of Research<br />Assists in solving various operational and planning problems of business and industry<br />Hel...
Research process<br />Situational Analysis<br />Formulation of research problem<br />Research Design<br />Data collection<...
Errors in Research Process<br />Sampling errors<br />Non sampling errors<br />
Sampling E	rrors<br /><ul><li>Marketing research studies are based on samples of people or products or stores
The results emerging from such studies are then generalized</li></li></ul><li>Non-Sampling errors<br />Defective problem d...
Research Design<br />A research design is simply the framework or plan for a study that is used as a guide in collecting a...
Types of Research Design<br />1. Exploratory Research<br />2. Conclusive Research<br />
Exploratory Research <br />Search of secondary data and Literature Research<br />Survey of knowledgeable persons or experi...
Research
Research
Research
Research
Upcoming SlideShare
Loading in …5
×

Research

3,254 views

Published on

research basics

Published in: Education
3 Comments
3 Likes
Statistics
Notes
  • For ny assistance in Mba/BBa assignmeNts ... do mail me at charunagpal55@gmail.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • ohkay ... tell me the topic u want i ll send u.. kindly mention me ur email id
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • please send me more of your lectures in research especially in business research. tnx.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
3,254
On SlideShare
0
From Embeds
0
Number of Embeds
9
Actions
Shares
0
Downloads
149
Comments
3
Likes
3
Embeds 0
No embeds

No notes for slide

Research

  1. 1. RESEARCH<br />Research is an organized enquiry designed and carried out to provide for solving a problem<br />
  2. 2. Characteristics of Research<br />Systematic investigation<br />Purposeobjective and logical<br />Development of theories and principles<br />Adopts scientific method<br />Finding answers to relevant answers<br />27/01/2011<br />2<br />CHARU NAGPAL<br />
  3. 3. Objectives of Research<br />Answers for What ,Why, When ,How of various questions related to research problem<br />Enable us to make reliable predictions of events yet to happen<br />Aims at developing new tools, concepts and theories for a better study of unknown phenomenon<br />To analyze inter-relationships between various variables<br />Analytical studies of internal and external environment of business<br />27/01/2011<br />3<br />CHARU NAGPAL<br />
  4. 4. Types of Research<br />Descriptive Research<br /><ul><li>The major purpose of descriptive research is description of the state of affairs, as it exists in the present
  5. 5. It includes surveys and fact-finding enquiries of different kinds</li></ul>27/01/2011<br />4<br />CHARU NAGPAL<br />
  6. 6. Analytical Research<br />The researcher has to use facts or information already available, and analyze these to make a critical evaluation of the material<br />27/01/2011<br />5<br />CHARU NAGPAL<br />
  7. 7. Quantitative Research<br /><ul><li>It is based on the measurement of quantity and amount
  8. 8. It is applicable to phenomena that can be expressed in terms of quantity </li></ul>27/01/2011<br />6<br />CHARU NAGPAL<br />
  9. 9. QUALITATIVE RESEARCH<br /><ul><li>Concerned with qualitative phenomena
  10. 10. If we are interested in investigating the reasons for human behavior … which is a part of qualitative research</li></li></ul><li>Conceptual Research<br />Related to some abstract idea or theory<br />It is generally used by philosophers and thinkers to develop new concepts or to interpret existing ones<br />
  11. 11. Empirical Research<br />Relies on experience or observations alone<br />It is data based research <br />Coming up with conclusions which are capable of being verified by observation and experiment<br />
  12. 12. Importance of Research<br />Assists in solving various operational and planning problems of business and industry<br />Helps to establish social relationships and solves social problems<br />Research is used in all fields of applied economics, applied finance and applied mathematics etc…<br />
  13. 13. Research process<br />Situational Analysis<br />Formulation of research problem<br />Research Design<br />Data collection<br />Data processing<br />Data analysis and interpretation<br />Report writing<br />
  14. 14. Errors in Research Process<br />Sampling errors<br />Non sampling errors<br />
  15. 15. Sampling E rrors<br /><ul><li>Marketing research studies are based on samples of people or products or stores
  16. 16. The results emerging from such studies are then generalized</li></li></ul><li>Non-Sampling errors<br />Defective problem definition<br />Defective population definition<br />Frame error<br />Non response error<br />Experimental error<br />Poor questionnaire design<br />Interviewer bias<br />Data analysis error<br />
  17. 17. Research Design<br />A research design is simply the framework or plan for a study that is used as a guide in collecting and analyzing the data.<br />
  18. 18. Types of Research Design<br />1. Exploratory Research<br />2. Conclusive Research<br />
  19. 19. Exploratory Research <br />Search of secondary data and Literature Research<br />Survey of knowledgeable persons or experience survey<br />Case study<br />

×