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Research

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research basics

research basics

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  • 1. RESEARCH
    Research is an organized enquiry designed and carried out to provide for solving a problem
  • 2. Characteristics of Research
    Systematic investigation
    Purposeobjective and logical
    Development of theories and principles
    Adopts scientific method
    Finding answers to relevant answers
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    CHARU NAGPAL
  • 3. Objectives of Research
    Answers for What ,Why, When ,How of various questions related to research problem
    Enable us to make reliable predictions of events yet to happen
    Aims at developing new tools, concepts and theories for a better study of unknown phenomenon
    To analyze inter-relationships between various variables
    Analytical studies of internal and external environment of business
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  • 4. Types of Research
    Descriptive Research
    • The major purpose of descriptive research is description of the state of affairs, as it exists in the present
    • 5. It includes surveys and fact-finding enquiries of different kinds
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  • 6. Analytical Research
    The researcher has to use facts or information already available, and analyze these to make a critical evaluation of the material
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  • 7. Quantitative Research
    • It is based on the measurement of quantity and amount
    • 8. It is applicable to phenomena that can be expressed in terms of quantity
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  • 9. QUALITATIVE RESEARCH
    • Concerned with qualitative phenomena
    • 10. If we are interested in investigating the reasons for human behavior … which is a part of qualitative research
  • Conceptual Research
    Related to some abstract idea or theory
    It is generally used by philosophers and thinkers to develop new concepts or to interpret existing ones
  • 11. Empirical Research
    Relies on experience or observations alone
    It is data based research
    Coming up with conclusions which are capable of being verified by observation and experiment
  • 12. Importance of Research
    Assists in solving various operational and planning problems of business and industry
    Helps to establish social relationships and solves social problems
    Research is used in all fields of applied economics, applied finance and applied mathematics etc…
  • 13. Research process
    Situational Analysis
    Formulation of research problem
    Research Design
    Data collection
    Data processing
    Data analysis and interpretation
    Report writing
  • 14. Errors in Research Process
    Sampling errors
    Non sampling errors
  • 15. Sampling E rrors
    • Marketing research studies are based on samples of people or products or stores
    • 16. The results emerging from such studies are then generalized
  • Non-Sampling errors
    Defective problem definition
    Defective population definition
    Frame error
    Non response error
    Experimental error
    Poor questionnaire design
    Interviewer bias
    Data analysis error
  • 17. Research Design
    A research design is simply the framework or plan for a study that is used as a guide in collecting and analyzing the data.
  • 18. Types of Research Design
    1. Exploratory Research
    2. Conclusive Research
  • 19. Exploratory Research
    Search of secondary data and Literature Research
    Survey of knowledgeable persons or experience survey
    Case study

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