U M USINE MARKETING CO.
Table of Contents <ul><li>Index Introduction   Personal Information Mission and Vision    SWOT Analysis   Marketing Analys...
INTRODUCTION <ul><li>Ricardo Alcívar, Elizabeth Morales, Fanny Pacheco and Juan Echeverría decided one day that this count...
PERSONAL INFORMATION <ul><li>Ricardo Alcívar Arteaga   </li></ul><ul><li>General Manager of  “Usine Marketing Corporation”...
Personal information <ul><li>Juan Echeverrí </li></ul><ul><li>Financial Manager of  “Usine Marketing Corporation” </li></u...
MISSION <ul><li>To be the best provider of advertisement service. Also include a complete market research, involving curre...
VISION <ul><li>The unsatisfied market full of complain inspires us to create a company which main priority is to provide a...
SWOT ANALYSIS <ul><ul><li>Strengths </li></ul></ul><ul><li>Our main strength  is the target market loyalty. Although we on...
SWOT ANALYSIS <ul><li>Opportunities </li></ul><ul><li>Because of its new company status, Usine can aim at new targets such...
MARKETING ANALYSIS How important is advertisement for your business?
How you been receiving the service you expect?
  Are you happier with USINE MARKETING CO. service or the one you had before?
How would you grade our service?
PRODUCT MIX <ul><li>SERVICE.- </li></ul><ul><li>Advertisement campaigns are different ways of making the public (potential...
PRODUCT MIX <ul><li>PLACE.- </li></ul><ul><li>The campaigns are done in USINE MARKETING CO, with the supervision of the ma...
Financial Analysis Here is explained the financial situacion of the company. Usin balance sheet we know how much cash we h...
 
 
THANKS FOR  YOUR ATENTION
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Usine

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Usine

  1. 1. U M USINE MARKETING CO.
  2. 2. Table of Contents <ul><li>Index Introduction Personal Information Mission and Vision   SWOT Analysis   Marketing Analysis   Financial Analysis Conclusions </li></ul>
  3. 3. INTRODUCTION <ul><li>Ricardo Alcívar, Elizabeth Morales, Fanny Pacheco and Juan Echeverría decided one day that this country needed a new marketing company. A company which would cover all expectations about advertisement and market research. </li></ul><ul><li>We decided to associate ourselves to create this company that is going to provide not only advertisement service as other companies but market research including present and possible competition.   </li></ul><ul><li>This idea arises due to the continuous complaints of big businesses which hire ordinary companies, with ordinary services. The four of us work in the advertisement environment so we were constantly involved in the complaints and surrounded by unsatisfied customers. </li></ul>
  4. 4. PERSONAL INFORMATION <ul><li>Ricardo Alcívar Arteaga   </li></ul><ul><li>General Manager of “Usine Marketing Corporation” </li></ul><ul><li>Business Administrator, who handles the company’s important issues, makes final decisions and leads the organization to its main objective.   </li></ul><ul><li>Elizabeth Morales Moreira   </li></ul><ul><li>Marketing Manager of “Usine Marketing Corporation” </li></ul><ul><li>Marketing Technician, who is in charge of the company promotion. Also deals with the different campaigns being lunch for the customers. </li></ul>
  5. 5. Personal information <ul><li>Juan Echeverrí </li></ul><ul><li>Financial Manager of “Usine Marketing Corporation” </li></ul><ul><li>Commercial Engineer, who is in charge of deciding the different investments done, loans required and handle the company books. </li></ul><ul><li>  </li></ul><ul><li>Fanny Pacheco Espinoza </li></ul><ul><li>Human Resources Manager of “Usine Marketing Corporation” </li></ul><ul><li>Economist, in charge of dealing with recruitment, and potential customers. Also handles any disagreement or discomfort in the customers. </li></ul>
  6. 6. MISSION <ul><li>To be the best provider of advertisement service. Also include a complete market research, involving current and potential competition. </li></ul>
  7. 7. VISION <ul><li>The unsatisfied market full of complain inspires us to create a company which main priority is to provide a complete advertisement service including competition research. </li></ul>
  8. 8. SWOT ANALYSIS <ul><ul><li>Strengths </li></ul></ul><ul><li>Our main strength is the target market loyalty. Although we only have a few years in the market, our costumers are satisfied with our work, and they keep requesting our services and accepting changes, variations and modifications. </li></ul><ul><li>Weaknesses   </li></ul><ul><li>Usine’s main weakness is it’s lack of experience in the advertisement market. Everyday we have to deal with powerful competitors who lead the Ecuadorian market. Such as Norlop Thompson Asociados and Maruri Communications Group. Both of these companies have been in the market since the beginning. </li></ul>
  9. 9. SWOT ANALYSIS <ul><li>Opportunities </li></ul><ul><li>Because of its new company status, Usine can aim at new targets such as small organizations with fresh new tendencies. </li></ul><ul><li>  </li></ul><ul><li>Threats </li></ul><ul><li>The main threat is that big enterprises already have contracts with well known advertisement agencies. This represents aggressive competition and difficulty in gaining market. </li></ul>
  10. 10. MARKETING ANALYSIS How important is advertisement for your business?
  11. 11. How you been receiving the service you expect?
  12. 12.   Are you happier with USINE MARKETING CO. service or the one you had before?
  13. 13. How would you grade our service?
  14. 14. PRODUCT MIX <ul><li>SERVICE.- </li></ul><ul><li>Advertisement campaigns are different ways of making the public (potential customers) know an organization or product. In it is explained the benefits and advantages of the product or organization that is been marketed. </li></ul><ul><li>  </li></ul><ul><li>PRICE.- </li></ul><ul><li>Prices are set according the type of campaign the client requires. Extensive campaigns, with more promotion channel avenues demand more money, on the other side smaller campaigns with less target requires less money. </li></ul>
  15. 15. PRODUCT MIX <ul><li>PLACE.- </li></ul><ul><li>The campaigns are done in USINE MARKETING CO, with the supervision of the marketing department and a person involved with the customers. Also previous meetings have been done for gathering the information that must be included in the campaigns, and discuss about the campaigns. </li></ul><ul><li>PROMOTION.- </li></ul><ul><li>For the service we offer all type of promotion channels. Such as TV spaces, radio channels, street banners, brochures distribution, launching shows and all media diffusion in order to get to know the company or product. </li></ul>
  16. 16. Financial Analysis Here is explained the financial situacion of the company. Usin balance sheet we know how much cash we have. It also permits us to compute the fixed assets the company has. The income statment considers the money coming from the service and the diferent expenses resulting. Here we obtain the diference between incomes and outcomes and if the company has profits or losses.
  17. 19. THANKS FOR YOUR ATENTION

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