Go karts

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Go karts

  1. 1. Suying Calderón Marissa Bustamante Gabriela Izurieta Jaime Castillo Rafael Ferretti
  2. 2. SECTIONS Market Research Company Structure Finance Analysis Marketing Plan
  3. 3. RESEARCH
  4. 6. Name of the Brand : Go Karts Principal activity: Go Karts offers young people the risk and adventure of driving faster race cars. Type of business organization: Entertainment COMPANY STRUCTURE
  5. 7. Sex: Men and Women Ages: between 15-35 years-old Status: middle and high class Background education: People of high school and university CUSTOMER PROFILE
  6. 8. Give the youth a new option of entertainment, which they can enjoy during the whole day. We want to give a new experience to our clients, making they live a real adventure that they will never forget. Always having all the security that assures our clients the best service, allowing them to live their moment. MISSION
  7. 9. We want to become the first option of entertainment for all young people. We want to be the alternative, new, and most enjoyable place, where everything is possible, when the people take the risk to join the adventure of a race car. VISION
  8. 10. SWOT <ul><li>STRENGHTS </li></ul><ul><li>Has no direct competitors </li></ul><ul><li>Was already on the market, and the people liked it </li></ul><ul><li>Is the new option </li></ul><ul><li>Function all the day </li></ul><ul><li>WEAKNESSES </li></ul><ul><li>It is a hard investment </li></ul><ul><li>The place will be far away </li></ul><ul><li>Maybe a little bit expensive for teenagers </li></ul><ul><li>OPPORTUNITIES </li></ul><ul><li>Is the only service of the category </li></ul><ul><li>The young people is always searching new options </li></ul><ul><li>THREATS </li></ul><ul><li>The paintball that is already positioned </li></ul><ul><li>The parents that are scared of the go karts because they can be risk </li></ul>
  9. 11. ORGANIZATION CHART General Manager Financial Manager Director of Research and Development Marketing Manager Human Resources Manager Tickets Seller Bar Tender Cars Retailers Mechanic
  10. 12. General Manager: Gabriela Izurieta Financial Manager: Suying Calderón Marketing Manager: Marissa Bustamante Human Resources Manager: Rafael Ferretti Director of Research and Development: Jaime Castillo
  11. 13. STAFF <ul><li>Young people that makes the clients feel an enjoy atmosphere. </li></ul><ul><li>Will be trained to animate the consumers and solve all their needs, always with a smile. </li></ul><ul><li>Ticket Seller </li></ul><ul><li>Mechanic </li></ul><ul><li>Car Retailers </li></ul><ul><li>Bar tender </li></ul>
  12. 14. CONSTRUCTIONS BUDGET DESCRIPTION DEPTH UNIT QUANTITY UNIT COST TOTAL Excavation and removal 40 cm m³ 1600 $ 5,00 $ 8.000,00 Asphalt and filler       loan material imported 40 cm m³ 1600 $ 8,00 12.800,00 asphalt rolling layer 5 cm m³ 200 $ 8,00 1.600,00 Bathroom m³ 50 $ 400,00 20.000,00 Snack and Drinks Bar m³ 15 $ 400,00 6.000,00 Cellar m³ 50 $ 350,00 17.500,00 fee (10%)     6.590,00     Total $ 65.900,00     tax 12% 7.908,00         TOTAL $ 80.398,00 Track: 4000 m² width: 4 m length: 1000 m Land: $ 10.000,00
  13. 15. INVESTMENT       QUANTITY UNIT COST TOTAL Equipment         $ 5.000,00 Cars 10 $ 1.000,00 10.000,00         TOTAL 15.000,00 TOTAL INVESTMENT         $ 95.398,00
  14. 16. WAGES Salary           Ticket office     1 $ 235,00 235,00 Mechanic: 1 $ 250,00 250,00 in charge (karts) 1 $ 215,00 215,00 bar tender 1 $ 220,00 220,00 Maintenance person 1 $ 224,00 224,00 security guard 2 $ 230,00 460,00         TOTAL $ 1.604,00
  15. 17. EXPENDITURES Monthly Expenses           supplies         600,00 Kart maintenance 10 $ 35,00 350,00 Racetrack maintenance 80,00 basic services 150,00 Salary 1.604,00         TOTAL $ 2.784,00
  16. 18. INCOME EARNINGS IN 4 YEARS WE WILL RECOVER THE ENTIRE INVESTMENT!! Monthly Income           snacks and drinks bar         800,00 leasing Karts hours 200 $ 20,00 4.000,00         TOTAL $ 4.800,00 Monthly earnings           Income 4.800,00 Expenses 2.784,00         EARNINGS $ 2.016,00   earnings (4 years)   96.768,00   investment   95.398,00 TOTAL $ 1.370,00
  17. 19. LOGO AND SLOGAN “ FEEL THE SPEED”
  18. 21. MARKETING MIX PRICE $20 the hour $10 30 minutes The added Value: You can share a excited moment with your friends. Undirect Competence: Paintball $25 the hour
  19. 22. PLACE Samborondon Our Target is middle and high class. A big porcent of our potential clients live in this sector. It is near our competence
  20. 23. PRODUCT - SERVICE We sell an experience! Attention Schedule From Wednesday to Sunday Up 10am until 8pm It is the new adventure and excited entertainment place, where young people can go to have fun… we don´t sell only a race car..
  21. 24. PROMOTION <ul><li>Launched Campaign </li></ul><ul><li>“ FEEL THE SPEED ” </li></ul><ul><li>Traditional Media </li></ul><ul><li>TV </li></ul><ul><li>Radio </li></ul><ul><li>Magazines </li></ul><ul><li>Hurdles </li></ul><ul><li>Flyers </li></ul><ul><li>Mailing </li></ul><ul><li>BTL </li></ul><ul><li>At schools and universities </li></ul><ul><li>At Shopping Centers </li></ul>
  22. 25. ADVERTISING CAMPAIGN
  23. 26. Just take the Risk ADVERTISING CAMPAIGN

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