Angels spa

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Angels spa

  1. 1. Upper Intermediate Business English Andrea Velasco Susana Mogro Raúl De Wind Mariuxi Orellana It’s just what your body needs
  2. 2. Introduction <ul><li>ANGELS SPA: Private limited company. </li></ul><ul><ul><ul><ul><ul><li>Retailing Business. </li></ul></ul></ul></ul></ul><ul><li>Company structure. </li></ul><ul><li>SWOT. </li></ul><ul><li>Advertising Campaign. </li></ul><ul><li>Finance Plan. </li></ul>
  3. 3. Mission of the Business <ul><li>To offer an excellent service. </li></ul><ul><li>That satisfies the necessities of our clients. </li></ul><ul><li>The employers are professionals in their area. </li></ul>
  4. 4. Company Profile <ul><li>Service company. </li></ul><ul><li>Created to satisfy body care needs. </li></ul><ul><li>It is based in Ecuador. </li></ul><ul><li>It has 12 employees. </li></ul><ul><li>Principal market: ladies and gentlemen of middle high and high class between 25 and 50 years old. </li></ul>
  5. 5. Corporate Identity “ It’s just what your body needs”
  6. 6. Organization Chart Managing Director Andrea Velasco Finance Manager Raul de Wind Sales Manager Susana Mogro Secretary Personnel Manager Mariuxi Orellana Security Guard Maintenance Personnel (2) Masseuse (2) Tai - chi Professor Stylist
  7. 7. <ul><li>Strengths </li></ul><ul><li>Good management of human resources. </li></ul><ul><li>Capacity to absorb increases in demand. </li></ul><ul><li>High quality service. </li></ul><ul><li>Personalized service. </li></ul><ul><li>No direct competition (in Guayaquil). </li></ul><ul><li>Weaknesses </li></ul><ul><li>High infrastructure costs. </li></ul>SWOT Analysis
  8. 8. <ul><li>Opportunities </li></ul><ul><li>It´s a growing industry. </li></ul><ul><li>No identification of brand. </li></ul><ul><li>Threats </li></ul><ul><li>High number of services that satisfy the same necessities. </li></ul><ul><li>High initial costs (It requires specialised equipment). </li></ul><ul><li>Low differentiation of the service. </li></ul>SWOT Analysis
  9. 9. Advertising Campaign <ul><li>Objectives </li></ul><ul><li>Inform our most potential clients about all the services that the company offers. </li></ul><ul><li>Create clients' needs to use our spa. </li></ul><ul><li>Be sure that everybody knows the meaning of Spa. </li></ul><ul><li>Media </li></ul><ul><li>Magazines (Hogar and Samborondón). </li></ul><ul><li>Flyers. </li></ul><ul><li>T.V. advertisements (Cosas de Casa). </li></ul><ul><li>Internet (Our page: www.angels.com). </li></ul>
  10. 10. <ul><li>Target </li></ul><ul><li>Men and women. </li></ul><ul><li>Between 25 and 50 years old. </li></ul><ul><li>Middle high and high class. </li></ul><ul><li>People that work in an office or home. </li></ul><ul><li>Busy ladies. </li></ul><ul><li>Students. </li></ul>Advertising Campaign
  11. 11. <ul><li>Support </li></ul><ul><li>Party to inaugurate the place and invite our potential clients. </li></ul><ul><li>The first month we will offer a promotion. </li></ul><ul><li>Approach </li></ul><ul><li>We will promote our services in the principal media (T.V. and magazines) to get into the market. </li></ul><ul><li>Then, we will offer flyers. </li></ul>Advertising Campaign
  12. 12. <ul><li>Budget </li></ul><ul><li>The company budget for advertising and marketing is approximately USD 3418,oo per month. This amount is divided in the following parts: </li></ul><ul><li>Magazine (Hogar): USD 1398,oo </li></ul><ul><li>Magazine (Samborondón): USD 720,oo </li></ul><ul><li>T.V. (Cosas de Casa): USD 1300,oo </li></ul>Advertising Campaign
  13. 13. Finance Plan
  14. 14. Operating Costs <ul><li> </li></ul>
  15. 15. <ul><li>Sales incomes: 130.000 </li></ul><ul><li>Sales Costs: 20.000 </li></ul><ul><li>Gross Margin: 110.000 </li></ul>
  16. 16. Company Profits
  17. 17. <ul><li>Short term: be known as the best place for relaxing and have success. </li></ul><ul><li>Middle term : increase the sales and the market participation in 25%. </li></ul><ul><li>Long term: open other Spas in Cuenca and Quito. </li></ul>Conclusions

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