Pattern blue

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Pattern blue

  1. 1. “ As quick as you can think it” Patter ' n Blue
  2. 2. Introduction <ul><li>The last 30 years have been riped with technological advances </li></ul><ul><li>Technologies give new companies a chance to flourish </li></ul><ul><li>Companies can’t develope in the face of obsolete technologies </li></ul><ul><li>Opennes is the right way to grow </li></ul>
  3. 3. Open source explained <ul><li>From www.opensource.org: </li></ul><ul><li>“ When programmers can read, redistribute, and modify the source code for a piece of software, the software evolves. People improve it, people adapt it, people fix bugs. And this can happen at a speed that, if one is used to the slow pace of conventional software development, seems astonishing.” </li></ul>
  4. 4. Business plan <ul><li>Company name: Patter’n Blue </li></ul><ul><li>Type: consultancy service </li></ul><ul><li>Format: private limited company </li></ul><ul><li>Business description: A company dedicated to consultancy and integration of IT solutions. A strategic partnership with IBM as an enabler. </li></ul>
  5. 5. Business revenue model <ul><li>Information technology consultancy, oriented towards vendor independence and open standards </li></ul><ul><li>Consulting and integration of open-source solutions </li></ul><ul><li>Tailored software development </li></ul>
  6. 6. Company staff Patter ' n Blue
  7. 7. Organization chart
  8. 8. Corporate identity Patter ' n Blue
  9. 9. Logo <ul><li>Every information system must have a control center </li></ul><ul><li>The curve line means the information system </li></ul><ul><li>The blue spot is the control center </li></ul><ul><li>We use blue because it means confidence, security and relax . </li></ul><ul><li>The curve lines mean growing and dispersion </li></ul>
  10. 10. Slogan <ul><li>“ As quick as can you think it”   </li></ul><ul><li>Our solutions are efficient and nimble, so our clients can save time and money. </li></ul>
  11. 11. Business cards
  12. 12. Marketing Patter ' n Blue
  13. 13. Marketing <ul><li>Philosophy: the consulting and technical team that works faster and more efficiently with IBM's backup. </li></ul><ul><li>Methods: </li></ul><ul><ul><li>Product: The right way to handle IT systems. </li></ul></ul><ul><ul><li>Price: Available. </li></ul></ul><ul><ul><li>Place: Main cities of Ecuador. </li></ul></ul><ul><ul><li>Promotion: Focus on the target group. </li></ul></ul>
  14. 14. SWOT analysis
  15. 15. Advertising Patter ' n Blue
  16. 16. Advertising <ul><li>Objectives: </li></ul><ul><ul><li>Let us be known to potential customers </li></ul></ul><ul><ul><li>Let the relevance of good IT be known </li></ul></ul><ul><ul><li>Grow to major markets </li></ul></ul><ul><ul><li>Obtain client through marketing research </li></ul></ul><ul><li>Target: </li></ul><ul><ul><li>Small/medium companies without IT departments </li></ul></ul><ul><ul><li>Large companies </li></ul></ul>
  17. 17. Advertising <ul><li>Media systems </li></ul><ul><ul><li>TV </li></ul></ul><ul><ul><li>the Internet </li></ul></ul><ul><ul><li>advertisement in business magazines </li></ul></ul><ul><ul><li>advertisement in newspapers </li></ul></ul><ul><li>Approach </li></ul><ul><ul><li>Use mass media that is in contact with our target market </li></ul></ul>
  18. 18. Financial plan Patter ' n Blue
  19. 19. Financial plan <ul><li>Key points: </li></ul><ul><ul><li>primary revenue source: customized software development contracts </li></ul></ul><ul><ul><li>secondary revenue source: support contracts </li></ul></ul><ul><li>Calculation of revenue based on: </li></ul><ul><ul><li>hourly rates </li></ul></ul><ul><ul><li>number of hours billed each month </li></ul></ul>
  20. 20. Key figures
  21. 21. Key figures
  22. 22. Income/expenses chart
  23. 23. Cash flow under standard data
  24. 24. Conclusions Patter ' n Blue
  25. 25. Conclusions <ul><li>Financial analysis conclusions: </li></ul><ul><ul><li>Project is affected by low sales. </li></ul></ul><ul><ul><li>Project benefits from high hourly fees. </li></ul></ul><ul><ul><li>Standard expectations are reasonable. </li></ul></ul><ul><ul><li>Project performs well under low expectations. </li></ul></ul>
  26. 26. Conclusions <ul><li>This project taught us: </li></ul><ul><ul><li>English </li></ul></ul><ul><ul><li>Essential Business knowledge </li></ul></ul><ul><ul><li>Communication skills </li></ul></ul>
  27. 27. THE END Patter ' n Blue

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