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Transcript

  • 1. Personal Branding Bret L. Simmons, Ph.D.
  • 2. Main Points Today1. Personal branding is a huge opportunity and responsibility2. Being searchable and shareable is good for your business3. Proper operating principles are the key to success
  • 3. Personal BrandIf people don’t select you, spread the word about you, or pay a premium for your services, it’s because they don’t recognize your value. (Seth Godin)
  • 4. ValueWhat you can do uniquely well to help others address issues or solve problems that matter to them.
  • 5. Personal Brand1. Who are you?2. Who do you want to help?3. How do you want to help them?
  • 6. Why You?Why Now?
  • 7. New business card www.namecheap.com
  • 8. New business card1. Associate your name and face with your value2. Create content and connections that will get you indexed and ranked for your name and value
  • 9. Social MediaYou must be personal and conversant
  • 10. Lead with valueWrap the personal around your value
  • 11. Name, Picture, Purpose • E-mail, Google Profile • Linkedin • Blog • Twitter • Facebook • Other (Pinterest)
  • 12. Bret.simmons@gmail.combret@bretlsimmons.com
  • 13. What most companies think1. When we get started, people will show up2. Well, we gave it a couple months, and no one showed up, so let’s quitFalls & Decker, 2001
  • 14. The Reality• It takes at least SIX MONTHS before you will start seeing any demonstrable results and success from your blogFalls & Decker, 2011
  • 15. The Fundamentals• Listen first• Be responsive• Be honest• Provide value• Sell lastFalls & Decker 2011
  • 16. Remember• Social media marketing is about building relationships, not receipts. The receipts will come, but only if you invest the time and attention it takes to build relationships with your customers. Think lifetime value, not sale valueFalls & Decker, 2011, p. 180
  • 17. Questions?
  • 18. Bret L. Simmons, Ph.D.www.bretlsimmons.comBret.simmons@gmail.com(775) 336-9576