2. Main Points Today
1. Personal branding is a huge
opportunity and responsibility
2. Being searchable and shareable is
good for your business
3. Proper operating principles are the
key to success
3. Personal Brand
If people don’t select you,
spread the word about
you, or pay a premium for
your services, it’s because they
don’t recognize your value.
(Seth Godin)
4. Value
What you can do uniquely
well to help others address
issues or solve problems
that matter to them.
5. Personal Brand
1. Who are you?
2. Who do you want to help?
3. How do you want to help
them?
8. New business card
1. Associate your name and face with
your value
2. Create content and connections
that will get you indexed and
ranked for your name and value
28. What most companies think
1. When we get started, people will show
up
2. Well, we gave it a couple months, and
no one showed up, so let’s quit
Falls & Decker, 2001
29. The Reality
• It takes at least SIX MONTHS before
you will start seeing any demonstrable
results and success from your blog
Falls & Decker, 2011
30. The Fundamentals
• Listen first
• Be responsive
• Be honest
• Provide value
• Sell last
Falls & Decker 2011
31. Remember
• Social media marketing is about building
relationships, not receipts. The receipts will
come, but only if you invest the time and
attention it takes to build relationships with
your customers. Think lifetime value, not
sale value
Falls & Decker, 2011, p. 180
