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Brand You


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Personal branding is extremely important in the job search. Learn why and how you can develop your online personal brand and how companies use social media as a form of background check.

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Brand You

  1. 1. Brand YOU Developing your online personal brand in the job search
  2. 2. What’s a Brand? <ul><li>Emotional & psychological relationship </li></ul><ul><li>Customer Based </li></ul><ul><li>Elicit thoughts, emotions,& physiological responses </li></ul>
  3. 3. Social Brands <ul><li>Twitter </li></ul><ul><li>FaceBook </li></ul><ul><li>iPhone </li></ul><ul><li>Google </li></ul><ul><li>Obama </li></ul>Sept 09 Social Radar
  4. 4. What is Personal Branding? <ul><li>Describes the process by which individual & entrepreneurs differentiate themselves and stand out from the crowd by identifying and articulating their unique value proposition. </li></ul>Me 2.0, Dan Schwabel
  5. 5. But how? <ul><li>Differentiation </li></ul><ul><li>Creating Value </li></ul><ul><li>Be found </li></ul><ul><li>Networking </li></ul><ul><li>Be memorable </li></ul><ul><li>Calculated risks </li></ul>
  6. 6. Differentiation & Value <ul><li>Research </li></ul><ul><li>Be authentic </li></ul><ul><li>Be you </li></ul><ul><li>Plan everything </li></ul><ul><li>Give to get </li></ul>
  7. 7. Be Found <ul><li>Your Domain </li></ul><ul><li>Search Engine Optimization </li></ul><ul><li>Social Media Profiles </li></ul><ul><li>Social Media Bookmarking </li></ul><ul><li>Link Love </li></ul>
  8. 8. Networking <ul><li>Traditional vs. Online </li></ul>
  9. 9. Take Risks <ul><li>The biggest risk is not taking one. </li></ul>
  10. 10. Be Memorable <ul><li>Create conversation </li></ul><ul><li>Confident </li></ul><ul><li>Never meet a stranger </li></ul><ul><li>Be YOU </li></ul>
  11. 11. Be YOU <ul><li>Jessica Miller-Merrell </li></ul><ul><li> </li></ul><ul><li>[email_address] </li></ul>