Room raiders 24/7 How your social persona lets everyone peek into your personal life

Managing Director of MRM WorldWide Romania Senior Strategic Planner – McCann Erickson Romania bogdanatheplanner.blogspot.com Twitter.com/Bogdana

Managing Director of MRM WorldWide Romania

Senior Strategic Planner – McCann Erickson Romania

bogdanatheplanner.blogspot.com

Twitter.com/Bogdana

(app) “one can tell more about a person from fumbling through his things for 10 minutes than from a 1 hour conversation” Malcolm Gladwell, Tipping Point

(app) “one can tell more about a person from fumbling through his things for 10 minutes than from a 1 hour conversation”

Malcolm Gladwell, Tipping Point

[Your]self exposed Surprise Unpreparedness / Live Improvisation /Unwilling Being chosen / being special Room Raiders prerequisite

[Your]self exposed

Surprise

Unpreparedness / Live

Improvisation /Unwilling

Being chosen / being special

Social networks

Social networks

`A social network is a structure made of individuals (or organizations) called "nodes," which are tied (connected) by one or more specific types of interdependency , such as friendship, kinship, financial exchange, dislike, sexual relationships, or relationships of beliefs, knowledge or prestige

`A social network is a structure made of individuals (or organizations) called "nodes," which are tied (connected) by one or more specific types of interdependency , such as friendship, kinship, financial exchange, dislike, sexual relationships, or relationships of beliefs, knowledge or prestige

Social network prerequisite

Truth Social networks are an unconscious 24/7 log of your most intimate details Much like a complete stranger fumbling through your private room

Truth

Social networks are an unconscious 24/7 log of your most intimate details

Much like a complete stranger fumbling through your private room

You post updates You post images You post music and links You comment on people’s links, pics and updates You join causes You become friends with You change your profile You tag people in pictures You like things You reply You don’t reply You get replies You get tagged You get commented on You get befriended You don’t get befriended You get sent things You don’t get sent things How you get exposed?

You post updates

You post images

You post music and links

You comment on people’s links, pics and updates

You join causes

You become friends with

You change your profile

You tag people in pictures

You like things

You reply

You don’t reply

You get replies

You get tagged

You get commented on

You get befriended

You don’t get befriended

You get sent things

You don’t get sent things

awfulfacebookstatuses.blogspot.com

If you’re in the office, how much time you actually spend NOT working What kind of sites you browse Who you like Who you have had sex with Who you want to have sex with Where you plan to spend your holiday Who you spent your holiday with Who you did not spend your holiday with Whose ass you’re trying to kiss What you’re trying to project about yourself What you believe in What kind of colleague you are What kind of boss you are …… What your updates tell me about you

If you’re in the office, how much time you actually spend NOT working

What kind of sites you browse

Who you like

Who you have had sex with

Who you want to have sex with

Where you plan to spend your holiday

Who you spent your holiday with

Who you did not spend your holiday with

Whose ass you’re trying to kiss

What you’re trying to project about yourself

What you believe in

What kind of colleague you are

What kind of boss you are

……

Who do we act like this? *Further incentive comes from seeking to improve the rate at which we find things we need but didn't know we were looking for--a behavior we call shaping serendipity. Exposing aspects of ourselves and our interests makes it possible for others to provide advice and recommendations to us. Rather than increasing the quantity and quality of unexpected encounters, those of us who don't disclose ourselves online may end up with more random encounters instead. **Psychology professor Sam Gosling's book Snoop found that "people are virtually clueless about the impressions their [Facebook] profiles convey."

**Psychology professor Sam Gosling's book Snoop found that "people are virtually clueless about the impressions their [Facebook] profiles convey."

Implications

Implications

What is public and what is private / semi private Code of conduct – of networks’ owners, of users Need for regulation - Yes? No? Ethical use of private information and misinformation of users Self- awareness Why this matters

What is public and what is private / semi private

Code of conduct – of networks’ owners, of users

Need for regulation - Yes? No?

Ethical use of private information and misinformation of users

Self- awareness

Image of self distorted - Difference between who your friends know you are and what you do online Relationships Peer pressure to appear smarter, funnier, having better updates Handling break-ups, make-ups and relationship status changes publicly Personal life

Image of self distorted - Difference between who your friends know you are and what you do online

Relationships

Peer pressure to appear smarter, funnier, having better updates

Handling break-ups, make-ups and relationship status changes publicly

"Facebook prolongs the period it takes to get over someone, because you have an open window into their life, whether you want to or not. You see their updates, their pictures and their relationship status.” Yianni Garcia of New York, a consultant who helps companies use social media.

Important aspects Personal branding Career advancement Recruitment Bonuses Some questions What should you do when people in authority positions befriend you Are your photos and comments aligned with your personal brand? Does it communicate the kind of person you are at work? Also, by connecting with your boss via Facebook strengthen your relationship with him/her? How can you add value to them through this channel? Is it ethical to “use” it to “befriend” people you have a professional interest in? Professional life

Important aspects

Personal branding

Career advancement

Recruitment

Bonuses

Some questions

What should you do when people in authority positions befriend you

Are your photos and comments aligned with your personal brand?

Does it communicate the kind of person you are at work?

Also, by connecting with your boss via Facebook strengthen your relationship with him/her?

How can you add value to them through this channel?

Is it ethical to “use” it to “befriend” people you have a professional interest in?

Part of a group Religious views Political views Public life Lady Shelley Sawers, the wife of Sir John Sawers, the new head of British spy agency MI6 placed photos of her husband’s whereabouts and their family home on Facebook.

Part of a group

Religious views

Political views

Lady Shelley Sawers, the wife of Sir John Sawers, the new head of British spy agency MI6 placed photos of her husband’s whereabouts and their family home on Facebook.

Beacon-like options? The private life turned into advertising demographic data issue? And a final question from the users… Your information is used by the networks to build profiles and sell advertising….

Beacon-like options?

The private life turned into advertising demographic data issue?

In order to build a sustainable future for the monetizing of social networks some of these issues need to be addressed

thanks

thanks