Social Networks And Private Life

Room raiders 24/7 How your social persona lets everyone peek into your personal life

Managing Director of MRM WorldWide Romania
Senior Strategic Planner – McCann Erickson Romania
bogdanatheplanner.blogspot.com
Twitter.com/Bogdana

(app) “one can tell more about a person from fumbling through his things for 10 minutes than from a 1 hour conversation”
Malcolm Gladwell, Tipping Point

[Your]self exposed
Surprise
Unpreparedness / Live
Improvisation /Unwilling
Being chosen / being special
Room Raiders prerequisite

Social networks

`A social network is a structure made of individuals (or organizations) called "nodes," which are tied (connected) by one or more specific types of interdependency , such as friendship, kinship, financial exchange, dislike, sexual relationships, or relationships of beliefs, knowledge or prestige

Social network prerequisite

Truth
Social networks are an unconscious 24/7 log of your most intimate details
Much like a complete stranger fumbling through your private room

You post updates
You post images
You post music and links
You comment on people’s links, pics and updates
You join causes
You become friends with
You change your profile
You tag people in pictures
You like things
You reply
You don’t reply
You get replies
You get tagged
You get commented on
You get befriended
You don’t get befriended
You get sent things
You don’t get sent things
How you get exposed?

awfulfacebookstatuses.blogspot.com

If you’re in the office, how much time you actually spend NOT working
What kind of sites you browse
Who you like
Who you have had sex with
Who you want to have sex with
Where you plan to spend your holiday
Who you spent your holiday with
Who you did not spend your holiday with
Whose ass you’re trying to kiss
What you’re trying to project about yourself
What you believe in
What kind of colleague you are
What kind of boss you are
……
What your updates tell me about you

Who do we act like this? *Further incentive comes from seeking to improve the rate at which we find things we need but didn't know we were looking for--a behavior we call shaping serendipity. Exposing aspects of ourselves and our interests makes it possible for others to provide advice and recommendations to us. Rather than increasing the quantity and quality of unexpected encounters, those of us who don't disclose ourselves online may end up with more random encounters instead.
**Psychology professor Sam Gosling's book Snoop found that "people are virtually clueless about the impressions their [Facebook] profiles convey."

Implications

What is public and what is private / semi private
Code of conduct – of networks’ owners, of users
Need for regulation - Yes? No?
Ethical use of private information and misinformation of users
Self- awareness
Why this matters

Image of self distorted - Difference between who your friends know you are and what you do online
Relationships
Peer pressure to appear smarter, funnier, having better updates
Handling break-ups, make-ups and relationship status changes publicly
Personal life

"Facebook prolongs the period it takes to get over someone, because you have an open window into their life, whether you want to or not. You see their updates, their pictures and their relationship status.” Yianni Garcia of New York, a consultant who helps companies use social media.

Important aspects
Personal branding
Career advancement
Recruitment
Bonuses
Some questions
What should you do when people in authority positions befriend you
Are your photos and comments aligned with your personal brand?
Does it communicate the kind of person you are at work?
Also, by connecting with your boss via Facebook strengthen your relationship with him/her?
How can you add value to them through this channel?
Is it ethical to “use” it to “befriend” people you have a professional interest in?
Professional life

Part of a group
Religious views
Political views
Public life
Lady Shelley Sawers, the wife of Sir John Sawers, the new head of British spy agency MI6 placed photos of her husband’s whereabouts and their family home on Facebook.

Beacon-like options?
The private life turned into advertising demographic data issue?
And a final question from the users… Your information is used by the networks to build profiles and sell advertising….

In order to build a sustainable future for the monetizing of social networks some of these issues need to be addressed

thanks

http://bogdanatheplanner.blogspot.com	624
http://www.fishingtonpost.ro	514
http://deceblog.net	244
http://www.pahomi.ro	178
http://refresh.ro	161
http://www.titusblog.net	37
http://blogatu.ro	37
http://www.mariussescu.ro	30
http://www.tudormoldovan.com	15
http://everzor.com	10
http://www.slideshare.net	6
http://cudoi.blogspot.com	5
http://www.apprentice.ro	4
http://feeds.feedburner.com	3
http://mariussescu.ro	3
http://static.slidesharecdn.com	2
http://webcache.googleusercontent.com	2
http://www.bogdanatheplanner.blogspot.com	2
http://www.cudoi.blogspot.com	1
http://boem.me	1
http://tituscapilnean.ro	1
http://www.frape.ro	1

Social Networks And Private Life

by Bogdana on Sep 18, 2009

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Social Networks And Private Life — Presentation Transcript