1. User Generated Content The old new story

2. Bogdana SSP McCann Google: bogdana butnar

3. David Verklin "The best brands are not those that tell the best stories, but those whose customers have the best stories to tell”

8. To keep a bird’s eye view

9. User generated content that makes use of brand assets and is not aimed at the brand owner itself

13. If you do either wrong, the consumer will piss all over you

17. but make sure they have nothing to complain about

19. but make sure they have nothing to complain about

21. but make sure they have nothing to complain about

22. Me :-) “ No one can tell a good story about a brand unless that brand has given them a good reason to do so”