The emergence of Social Innova2on through
Innova&on Community Management
LIFT Conference
Marseille, France, 06/2009
contact@bluenove.com

… not rela@ves !
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Who is bluenove ?
bluenove is a consul@ng firm specialized in Change Management through Open and Collabora@ve Innova@on
• Some of our projects:
 Change management through Open and Collabora@ve innova@on programmes
 Open Innova@on workshops
 Idea Management programmes and solu@ons with soPware providers (bluekiwi, I‐Nova, Feedback 2.0,…)
 Innova@on Community Management™
 Innova@ve projects from idea to implementa@on : Telecom, Media, etc.
 Partnership Management
• Some of our customers :
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1. Social Media & crowdsourcing
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From Web 2.0 to Social Media
from
to
Dec. 2006 May. 2009
contact@bluenove.com 05/2009 CONFIDENTIEL 5

Crowdsourcing
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1. Social Media & crowdsourcing
2. Community Management
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Enterprise related Communi@es
We are Communi@es – They are communi@es
Customers Startups
Suppliers
HR
R&D Bus Dev
Universi@es
Employees and Labs
Partners and
Marke@ng Legal
Networks of
Experts
Procurement
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Community Management ?
• What does it mean when Adver@sing agencies or Brands talk about ‘Community
Management’ ?
 To be ‘Brand reac@ve’ and ‘Brand proac@ve’ interac@ng with online users
• We mean Enterprise related Community Management :
 Community management soPware
 Know‐how to design and grow a ‘Pro’ related community
 Social networks dynamics (similar to Gaming behaviours, ex: Serious Gaming)
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Community Management ?
from
Know HoW
to
Know WhO knows how
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1. Social Media & crowdsourcing
2. Community Management
3. Idea Management
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Innova@on and Idea Management
• inven@on (idea) # innova@on
• ini@al idea – innova@on > shared idea ‐ INNOVATION
• internal (with employees) AND external (with users, start‐ups or partners)
• It is about :
 Idea@on
 Idea Pipeline management
 Idea Poroolio management
 Idea management SoPware
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Idea@on
• Brainstorming
• Co‐crea@on
• Challenges and contests
• Crea@vity processes
Etc.
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Idea Pipeline Management
Iden2fica2on Contact Opportunity study Partnership Experiment
200 80 30 10 4
500 200 75 25 10
Screening
Standard
Improved
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Idea Poroolio Management
1 2 3
Déjà MeetMoi en LB Mobile
Da&ng, avec TTM inférieur
contact@bluenove.com

Idea management SoPware
…
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1. Social Media & crowdsourcing
2. Community Management
3. Idea Management
4. Open Innova@on
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'The smartest people always work for
someone else !'
Bill Joy, co‐founder of Sun Microsystems, 1990
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Procter & Gamble (P&G) and their ‘Connect + Develop’ programme
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Open innova@on :
 IP management
 Partnership management
 Pla?orm and ecosystem management
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Many ini@a@ves and solu@ons with specific objec@ves
Listen
Support Involve
Engage Test
categories by bluenove
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1. Social Media & crowdsourcing
2. Community Management
3. Idea Management
4. Open Innova@on
 Social innova@on through
InnovaBon Community Management™
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Social Innova@on through
InnovaBon Community Management™
Social Media & crowdsourcing Community management
Social Networking tools Enterprise related communi@es
Blogging/Micro‐blogging Social networks dynamics
Open online challenges Community management soPware
Viral Marke@ng/Buzz
Open Innova@on Idea management
Change management Idea@on
Partnership management Pipeline
IP management Poroolio
Plaoorm and ecosystem management SoPware
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contact@bluenove.com
contact@bluenove.com