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'Innovation community management' by bluenove open days bell labs 2010


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Presentation i made at the Alcatel-Lucent Bell Labs 'Open Days' about Innovation Community Management™

'Innovation community management' by bluenove open days bell labs 2010

  1. 1. Innovation CommunityManagement<br />
  2. 2.<br />2<br />mai 10<br />
  3. 3. …theywould say…<br />We want to make a better world where …<br />An Employee : ‘My company organized a challenge for innovative ideas on a web2.0 platform, I dared to contribute, got in the Top 3 and now I am managing this new project as an Intra-preneur…’<br />A Customer : ‘I got involved into an online co-creation process with this major brand and contributed to the launch of a new exiting service … and it was fun!’<br />An Entrepreneur : ‘I proposed a partnership to this major Corporation who got back to us in less than 1 month … and 3 months after we are testing a new product with their Beta-Testers’<br />A Developer : ‘This API made so much sense to integrate into my new App … and it was so easy to do!’<br />A Corporation : ‘We saved 6 months in our Time To Market partnering with this start-up and integrating their technology ’<br />A freelance Expert: ‘I have no idea how this company found me and got me involved to solve their R&D problem ’<br />mai 10<br />3<br />
  4. 4. Open Innovation ?<br />‘The smartest people always work for someone else’<br />( Bill Joy, co-founder of Sun Microsystems,1990)<br />
  5. 5. Open Innovation ? Collaborative Innovation ? Innovative Collaboration ?<br />Clients<br />Startups<br />Innovation ecosystem<br />Suppliers<br />Inside-out<br />(Spin-off)<br />Competitors<br />Corporations<br />HR<br />External<br />Bus Dev<br />R&D<br />Universities<br />Outside-in (Partnerships, M&A, JVs)<br />Internal<br />Players from other industries<br />(blue ocean)<br />Legal<br />Marketing<br />Procurement<br />mai 10<br />5<br />
  6. 6. The 2.0 wave effect on the ecosystem<br />Wikidocs, Notes, sharing files / ideas, polls…<br />Search engine<br />Contributions / Members<br />Personalized profile<br />Edito<br />Versioning<br />Latest questions<br />Discussion<br />Groups<br />Reactions & Comments<br />All types of files<br />Twitter account<br />Answer from the community manager<br />Ranking of topics <br />27/05/10<br />6<br />CONFIDENTIEL<br />
  7. 7. from<br />'Know HoW'<br />to<br />'Know WhO knows how'<br />
  8. 8. Innovation Community Management ?<br />27/05/10<br />8<br />CONFIDENTIEL<br />Level of dialogue internal / external<br />External<br />Collaborative tools<br />Partners<br /><ul><li>Start-ups
  9. 9. Developers
  10. 10. Experts
  11. 11. Universities & Labs</li></ul>Beta-testers<br />Prospects<br />and new markets<br />Internal& external<br />External managed by internal<br />Employees<br />Internal <br />scope<br />Project<br />Innovative topic<br />Core business<br />Branding & Societal<br />Light profiles / big number of participants<br />Rich profiles / Less participants<br />
  12. 12. Someexamples<br />27/05/10<br />9<br />CONFIDENTIEL<br />Level of dialogue internal / external<br />External<br />Internal& external<br />External managed by internal<br />Internal <br />scope<br />Project<br />Innovative topic<br />Core business<br />Branding & Societal<br />
  13. 13. It is about ‘community management’<br />It is about a new know-how to bedeveloped…<br />CONFIDENTIEL<br />27/05/10<br />Create<br />10<br />Share<br />100<br />1000<br />View<br />10<br />
  14. 14. 27/05/10<br />CONFIDENTIEL<br />It is about social network dynamicsand change management<br />1month<br />3month<br />3month<br />Set-up<br />Launch<br />Management<br />Adoption<br />X 000s<br />Participants<br />500 to 1000<br />Buy-in<br />300 to 500<br />Learning<br />100<br />20 to 50<br />Resistance to change<br />Temps<br />11<br />
  15. 15. It is about an innovation process<br />Incubation<br />Test<br />Launch <br />Opportunity analysis<br />Validation<br />Idea<br />Project mode<br />12<br />27/05/10<br />CONFIDENTIEL<br />
  16. 16. Innovation CommunityManagement ?<br />Social Media & crowdsourcing<br />Community management<br />Enterprise relatedcommunities<br />Social networks dynamics<br />Community management software<br />Social Networking tools<br />Blogging/Micro-blogging<br />Open online challenges<br />Viral Marketing/Buzz<br />Ideation<br />Pipeline<br />Portfolio<br />Software<br />Idea management<br />Open Innovation<br />Change management<br />Partnership management<br />IP management<br />Platform and ecosystem management<br />05/2009<br />13<br />CONFIDENTIEL<br />
  17. 17. Innovation Community Management ™<br />mai 10<br />14<br />
  18. 18. Innovative ‘Innovation Community Management’ ? The ‘InnovNation’ Serious Game project<br />An R&D project by bluenove, ParaSchool and the InriaLab<br />02/2010<br />15<br />CONFIDENTIEL<br />
  19. 19. thankyou<br />twitter : @bluenove<br /><br />16<br />mai 10<br />