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Transparent, playful and easy – identifying creative ways to facilitate and stimulate dialogue between industry and education

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Transparent, playful and easy – identifying creative ways to facilitate and stimulate dialogue between industry and education

  1. 1. Transparent, Playful & Easy Identifying creative ways to facilitate and stimulate dialogue between industry and education joe coll | lyit | lin 20121 | joe coll 2012
  2. 2. Transparent, Playful & Easy and practical Identifying creative ways to facilitate and stimulate dialogue between industry and education joe coll | lyit | lin 20122 | joe coll 2012
  3. 3. • Context • Considerations • Time • Transparency • Play & Reward • Make it Easy • Conclusions3 | joe coll 2012
  4. 4. Context4 | joe coll 2012
  5. 5. MA in Visual Communication — Research through Practice ncad | october 2010 — june 20125 | joe coll 2012
  6. 6. MA in Visual Communication — Research through Practice ncad | october 2010 — june 2012 Research at NCAD focuses on the reflective practitioner rather than the scientific method6 | joe coll 2012
  7. 7. Reflection on how I tried to develop an ongoing dialogue with industry7 | joe coll 2012
  8. 8. masters research Student ncad – ma Practitioner design company freelance nc lyit Educator ad 07 08 09 10 11 12 Student, Practitioner & Educator at the same time8 | joe coll 2012
  9. 9. Student Educator Practitioner Exploring the relationships9 | joe coll 2012
  10. 10. Stimulate dialogue/interactions between the two Student Practitioner10 | joe coll 2012
  11. 11. Stimulate dialogue/interactions between the two Student Practitioner Educator Facilitate & Stimulate11 | joe coll 2012
  12. 12. Dialogue between the two Student Practitioner Inspire, inform & challenge students Educator Facilitate & Stimulate Goals12 | joe coll 2012
  13. 13. Research outcome: http://joecoll.com/testing/propeller-inspires/index.html13 | joe coll 2012
  14. 14. Considerations and strategies I used to encourage ongoing dialogue with industry14 | joe coll 2012
  15. 15. Although only a prototype, the focus of Propeller was always about creating a sustainable dialogue between industry and education15 | joe coll 2012
  16. 16. Please note: the intention is not to tell you how too...16 | joe coll 2012
  17. 17. Consideration 1: Time17 | joe coll 2012
  18. 18. Unsurprisingly I found TIME the biggest obstacle to securing ongoing engagement from industry18 | joe coll 2012
  19. 19. Acknowledge ‘busyness’ and develop participation opportunities around varying levels of time commitment19 | joe coll 2012
  20. 20. Encourages industry to engage at a level they are comfortable with... rather than creating an “all or nothing” scenario20 | joe coll 2012
  21. 21. 1 – 5 mins 30mins – 1hr 1hr – 2hr 1 half day 1 full day Finite blocks of time21 | joe coll 2012
  22. 22. Respond to Take part in online Share thinking, Write (Propeller Take part in the questions on Twitter/ design debates processes and advice Provocateurs) piece industry challenge Facebook through a video to provoke debate interview Tweet/Retweet content relevant to students 1 – 5 mins 30mins – 1hr 1hr – 2hr 1 half day 1 full day Finite blocks of time22 | joe coll 2012
  23. 23. Consideration 2: Transparent Communication Stimulating dialogue23 | joe coll 2012
  24. 24. Need to clearly communicate the who, what, when, where, why and how24 | joe coll 2012
  25. 25. Develop clear communication material Provided detailed information in a digestible way Not trying to hard-sell, just communicate25 | joe coll 2012
  26. 26. Promote to industry – with social media Creates ‘buzz’26 | joe coll 2012
  27. 27. Have ‘buy in’ from industry Be clear and transparent about what we’re asking off them individually27 | joe coll 2012
  28. 28. With that information, every person from industry I contacted wanted to participate... although...28 | joe coll 2012
  29. 29. First person I contacted, I asked them to take part in three elements of the project29 | joe coll 2012
  30. 30. From then on I asked for less and got more30 | joe coll 2012
  31. 31. Consideration 3: Play & Reward31 | joe coll 2012
  32. 32. I felt a sense of play and reward was a good way to engage professional designers and design students32 | joe coll 2012
  33. 33. Although what works for one may not work for another33 | joe coll 2012
  34. 34. Although what works for one may not work for another About knowing your audience34 | joe coll 2012
  35. 35. Design Quickie Studio Quickie Propeller Provocateur Industry Tweets Not academic in tone, but have sound pedagogical goals35 | joe coll 2012
  36. 36. Example of play and reward: Industry Challenge ! Industry Design Quickie Studio Not so Challenge Quickie Aha! Quickie Quickie36 | joe coll 2012
  37. 37. Opportunity for industry to have a low commitment and light-hearted engagement with students37 | joe coll 2012
  38. 38. 1. Practitioners challenge students & offer a reward Design something that fits inside a We want to know why. Why do you kinder egg want to be a designer? One days work experience Work experience – amount based on Take part in an exhibition quality of response38 | joe coll 2012
  39. 39. 2. Students respond 3. Practitioners select winning response 4. eward organised R39 | joe coll 2012
  40. 40. • Requires some organisation (and control) on behalf of the educator40 | joe coll 2012
  41. 41. • Requires some organisation (and control) on behalf of the educator • Students earn opportunity to connect with industry 41 | joe coll 2012
  42. 42. • Requires some organisation (and control) on behalf of the educator • Students earn opportunity to connect with industry • Part of formal educational programme or as an informal initiative42 | joe coll 2012
  43. 43. • Requires some • Feedback from organisation (and industry very positive: control) on behalf of fun to set challenge the educator and review responses • Students earn opportunity to connect with industry • Part of formal educational programme or as an informal initiative43 | joe coll 2012
  44. 44. • Requires some • Feedback from organisation (and industry very positive: control) on behalf of fun to set challenge the educator and review responses • Students earn • Low time opportunity to commitment for connect with industry industry • Part of formal educational programme or as an informal initiative44 | joe coll 2012
  45. 45. • Requires some • Feedback from organisation (and industry very positive: control) on behalf of fun to set challenge the educator and review responses • Students earn • Low time opportunity to commitment for connect with industry industry • Part of formal • Could easily work educational across various programme or as an disciplines informal initiative45 | joe coll 2012
  46. 46. Reward for industry? My own primary & secondary research suggests the reward for industry is clearly talent On individual levels, altruism, networking opportunities and status are drivers for engagement46 | joe coll 2012
  47. 47. Consideration 4: Make it Easy47 | joe coll 2012
  48. 48. “Remove friction in the system” Kenny, 201048 | joe coll 2012
  49. 49. Make it easy:49 | joe coll 2012
  50. 50. Make it easy: • Time50 | joe coll 2012
  51. 51. Make it easy: • Time • Clear communication51 | joe coll 2012
  52. 52. Make it easy: • Time • Clear communication • Technology / process of participation52 | joe coll 2012
  53. 53. Example: Use of social media53 | joe coll 2012
  54. 54. Example: Use of social media Leverage technologies that are already there54 | joe coll 2012
  55. 55. Twitter & Facebook55 | joe coll 2012
  56. 56. Twitter & Facebook • Quick & Easy56 | joe coll 2012
  57. 57. Twitter & Facebook • Quick & Easy • Students are heavy users57 | joe coll 2012
  58. 58. Twitter & Facebook • Quick & Easy • Students are heavy users • Obviously dependant on industry having a high number of users58 | joe coll 2012
  59. 59. Input from your industry Question sent to followers on Twitter & Facebook59 | joe coll 2012
  60. 60. Couple of minutes to respond (via Twitter or Facebook) Low-level commitment No longer just a booklist... an industry booklist!60 | joe coll 2012
  61. 61. Encourage industry to filter the great from the poor61 | joe coll 2012
  62. 62. Encourage industry to filter the great from the poor • Loads of amazing content in existence across the web62 | joe coll 2012
  63. 63. Encourage industry to filter the great from the poor • Loads of amazing content in existence across the web • Difficult for students to find and distinguish63 | joe coll 2012
  64. 64. Encourage industry to filter the great from the poor • Loads of amazing content in existence across the web • Difficult for students to find and distinguish • Our role to filter and make sense64 | joe coll 2012
  65. 65. By making it very easy, we can encourage industry to help filter65 | joe coll 2012
  66. 66. By making it very easy, we can encourage industry to help filter • Create a unique hashtag on Twitter (#propelit)66 | joe coll 2012
  67. 67. By making it very easy, we can encourage industry to help filter • Create a unique hashtag on Twitter (#propelit) • Industry tweeter includes hashtag when they are tweeting or re-tweeting something they feel would be relevant / useful to students67 | joe coll 2012
  68. 68. By making it very easy, we can encourage industry to help filter • Create a unique hashtag on Twitter (#propelit) • Industry tweeter includes hashtag when they are tweeting or re-tweeting something they feel would be relevant / useful to students • On Propeller, these tweets are aggregated... but easy for anyone to set up a tag and have students follow it68 | joe coll 2012
  69. 69. Conclusion69 | joe coll 2012
  70. 70. Through a series of interviews and feedback on my research project, it is clear that industry appreciate the need and benefit to engaging in higher education and are willing to do so, provided we...70 | joe coll 2012
  71. 71. • communicate clearly what is being asked of them71 | joe coll 2012
  72. 72. • communicate clearly what is being asked of them • acknowledge and work around time constraints72 | joe coll 2012
  73. 73. • communicate clearly what is being asked of them • acknowledge and work around time constraints • make their engagement easy and enjoyable73 | joe coll 2012
  74. 74. Thank you Feedback joe.coll@lyit.ie74 | joe coll 2012

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