The document outlines essential steps to turn an idea into a business, including identifying your expertise, branding, analytics, and pitching. It emphasizes the importance of networking both online and offline and details financing options for starting a business. The conclusion motivates readers to take actionable steps towards their business goals.

1. THE BUSINESS OF
presented by
Mark S. Luckie

2. WHAT YOU’LL LEARN TODAY
• How to turn your idea into a business
• Determining your expertise
• Branding yourself
• How to connect with VIPs
• How to use analytics
• Making the perfect pitch
• Financing your business

3. WHO IS MARK LUCKIE?

4. OM MALIK

5. BURT HERMAN

6. CHARLI PENN-WATKINS

7. STEP 1:
WHAT IS YOUR IDEA?

8. IS THIS A BUSINESS?

9. BRANDING YOURSELF:
WHAT IS MY EXPERTISE?

10. BRANDING YOURSELF: LOGO

11. BRANDING YOURSELF: WEBSITE
www.10000words.net

12. BRANDING YOURSELF: WEBSITE
www.carrieching.com

13. BRANDING YOURSELF: WEBSITE
wjchat.webjournalist.org

14. BRANDING YOURSELF: COLORS
manwifeanddog.com

15. BRANDING YOURSELF: COLORS
www.getluckie.net

16. BRANDING YOURSELF: SOCIAL MEDIA
manwifeanddog.com

17. CONNECT WITH PEOPLE ONLINE
• TWITTER LISTS
• SOCIALMENTION
• TECHNORATI
• FORUMS
• FACEBOOK SUBSCRIBE

18. CONNECT WITH PEOPLE OFFLINE
• MEETUPS
• TWEETUPS
• CONFERENCES
• HAPPY HOURS
• CHURCH

19. ANALYTICS ARE YOUR
BEST FRIEND

20. GOOGLE ANALYTICS
analytics.google.com

21. ANALYTICS: WHAT TO LOOK FOR
• SOCIAL MEDIA FOLLOWERS
• LISTS
• MENTIONS
• RETWEETS/SHARES
• KLOUT

22. ANALYTICS: WHAT ELSE TO LOOK FOR
• PAGE VIEWS
• UNIQUE VISITORS
• REFERRALS
• TIME ON SITE
• BOUNCE RATE

23. SPREADSHEETS ARE
IMPORTANT

24. ALEXA
alexa.com

25. WHAT MAKES THE PERFECT PITCH?
• Know what your product is
• Know who your audience is
• Have a determined end-goal

26. TIPS FOR THE PERFECT PITCH
• Make eye contact
• Keep it short
• Make it interesting
• Share your contact info
• Have business cards
• Follow up!

27. BUILDING AN ONLINE COMMUNITY
• Start with the people you know
• Create community interactions
• Contribute to other sites
• Maintain visibility
• Keep them on your site
• Be consistent

28. FINANCING YOUR BUSINESS
• Advertising
• Sell a product
• Crowdsourced funding
• Grants

29. BALANCING YOUR JOB
WITH YOUR NEW JOB
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decompressor
are needed to see this picture.

30. 5 THINGS TO DO
WHEN YOU GET HOME
• Write out your idea
• Identify your audience and how you
will reach them
• Identify potential networking contacts
• Determine potential financial
resources
• Create a rollout plan

31. YOU CAN DO IT!!

32. STAY IN TOUCH
e: mluckie@twitter.com
t: @marksluckie

33. THE BUSINESS OF
presented by
Mark S. Luckie