6. “A brand is a promise. By
identifying and authenticating
a product or service it delivers
a pledge of satisfaction and
quality.
— Walter Landor
7.
8. “Brands are now used more than
they are preferred.
Functional benefits and relevance
now outweigh the intangible and
emotional allure of a brand.
— The Brand Bubble
by John Gerzema and Ed Lebar
11. “The single most important thing
most Web sites can offer to their
users is content that those users
will find valuable.
— The Elements of User Experience
Jesse James Garrett
13. Server
Admin
Technical
Assistant
Programmer
Developer
Visual
Designer
Produc9on
Assistant
Interac9on
Designer
Informa9on
Architect
Usability
Specialist
SEO
Specialist
Web
Editor
Web
Writer
Content
Strategist
Business
Analyst
Producer
Project
Manager
Web
Analyst
Account
Manager
New
Business
Developer
SKILLSET.ORG
21. Server
Admin
Technical
Assistant
Programmer
Developer
Designer
Produc9on
Assistant
User
Experience
Architect
Informa9on
Architect
Web
Writer
Business
Analyst
Producer
Project
Manager
Web
Analyst
Account
Manager
New
Business
Developer
SKILLSET.ORG
34. NAV BAR
ROTATING PROMO AREA
sign in
PRODUCT HIGHLIGHTS
PRODUCT 1 PRODUCT 2 PRODUCT 3 PRODUCT 4
EDUCATIONAL
CONTENT
CREDIT CARD
35.
36. “REI employees are called upon to evaluate
gear in an outdoor setting, allowing staff
members to offer feedback on gear performance
and remain experts in the gear they sell.”
37.
38. At Room & Board, we partner with small,
family-owned businesses that use a
combination of time-honored techniques and
innovative technology to build furniture that
stands the test of time.
This approach gives you the best of both worlds
—handcrafted quality with precision and
attention to detail.
We're committed to helping these artisans
preserve the American tradition of
handcraftsmanship.
45. “View yourself more as a
publisher delivering valuable
editorial products than as a
marketer selling products and
services.
— Joe Pulizzi
Get Content, Get Customers
57. BIG RESULTS
Better user experience
Greater brand consistency
New operational efficiencies
Better risk management through better controls
Improved SEO and analytics
More effective personalization and targeting