3. The Truth
“We all want to feel like a part of
something bigger than ourselves.”
~ Rob Walker
4. The Truth
Not just fact, figures
and nutritional values.
Jimmy’s Ice Coffee
Pampers Dippers
Video
5. The Truth
What business are you
in?
What do customers
want from you?
How do your
customers want to feel?
What can you do to get
them there?
6. Product and Services
“You don’t find customers for your
products, you find products for your
customers.”
~ Seth Godin
9. Product and Services
Why does the world
need your product or
service?
Why you? Why now?
How will you do this
better than anyone else?
How can your story
make the product
better?