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Are You Listening? The Importance Of Social Media Monitoring

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Whether a brand is involved in social media or not, people are probably talking about them. The key is listening to what's being said and there are many paid and free tools out there than can help. …

Whether a brand is involved in social media or not, people are probably talking about them. The key is listening to what's being said and there are many paid and free tools out there than can help. This was delivered at a Social Media Club meet up in Savannah.

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  • 1. Are You Listening? The Importance of Social Media Monitoring Oct 19, 2009
  • 2. so your business is involved in social media now what?
  • 3. are you listening?
  • 4. what if Domino’s hadn’t been listening?
  • 5. there’s constant chatter…
  • 6. some demand attention…
  • 7. some demand attention… Negative Yelp review about Pizzeria Delfina in San Francisco
  • 8. some demand attention… Pizzeria Delfina poked fun in its response: a T-shirt
  • 9. others are learning opportunities social media is a 24-7 unfocused focus group
  • 10. others are learning opportunities social media is a 24-7 unfocused focus group
  • 11. others are learning opportunities social media is a 24-7 unfocused focus group
  • 12. others are learning opportunities social media is a 24-7 unfocused focus group
  • 13. how can we keep tabs on this?
  • 14. how can we keep tabs on this?
  • 15. how can we keep tabs on this? WRONG
  • 16. we need the right tools…
  • 17. some are free some are paid which one is right for you?
  • 18. Radian6: The Cadillac of Monitoring Tools Pros Cons
    • Real time data
    • User friendly dashboard
    • Easy collaboration in the workspace
    • Influencer info
    • Topic cloud
    • Graphs, charts
    • Facebook buzz
    • Email reports
    • Demographic info
    • One stream of updates (not separated by type)
    • Manual sentiment
    • Cost - pricing starts at $500 per month
  • 19. Scout Labs: Affordable and Functional Pros Cons
    • Real time data
    • Automated sentiment
    • Mentions separated by source type
    • Topic list
    • Graphs, charts
    • Email reports
    • Pricing starts at $99 per month
    • Interface isn’t as slick as Radian6
    • Lacks collaborative aspect of Radian6
    • Twitter info isn’t always complete
    • Doesn’t always pick up comments
    • No demographic info
  • 20. Techrigy SM2: Freemium At Its Finest Pros Cons
    • Real time data
    • Charts, graphs
    • Similar appearance to Google Analytics
    • Demographic analysis
    • Email updates
    • Theme graph as tag cloud
    • Freemium version
    • Clunky interface
    • No collaborative dashboard
    • Freemium version can be too limiting for some brands
  • 21. Social Mention: Free and Somewhat Functional Pros Cons
    • Real time data
    • Search by source: blogs, microblogs, etc.
    • Sentiment info
    • Images appear in photo search
    • Widget
    • Free
    • Email updates unreliable
    • Twitter reports but they’re not always available
    • No collaborative dashboard
  • 22. the choice is yours

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