Digital Trends Among Digital Natives - Part II


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From social media to digital content, gaming and mobile, the ways brands are reaching today's youth audience is changing all the time. This was delivered at Geekend 2009 and is a follow up to a previous presentation on the topic.

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  • Facebook is the dominant network around the world, recently passing the 250 million user number. MySpace is on the decline everywhere except Guam. Orkut remains strong in Brazil and India. QQ is the preferred network in China with 300 million users. Post communist/communist countries tend to prefer homegrown networks. Twitter is still primarily a popular U.S. network but is growing in the U.K and with expats around the world.
  • LBS subscribers are forecast to grow from 41 million in 2008 to 95.7 million in 2009.
  • There are more than 3 million iPhone users in the U.S. Half of them are under age 30.
  • No longer a solitary, anti-social form of entertainment, the growth of the casual gamer population has inspired more social gaming.
  • In 2008, U.S. consumers spent $491 million on casual games. By 2013, that number is forecast to be $1.1 billion.
  • Digital Trends Among Digital Natives - Part II

    1. 1. Digital Trends Among Digital Natives Presented at Geekend November 7, 2009
    2. 2. <ul><li>Welcome to the era of the </li></ul><ul><li>Digital Native. </li></ul>
    3. 3. <ul><li>who are </li></ul><ul><li>Digital Natives? </li></ul>
    4. 4. Super Connected
    5. 5. Super Connected Community Is Everything
    6. 6. Super Connected Community Is Everything Trust Unknown Peers
    7. 7. Super Connected Community Is Everything Trust Unknown Peers Want To Be Heard
    8. 8. Super Connected Community Is Everything Trust Unknown Peers Want To Be Heard Some Skipped Computers For Mobile
    9. 9. What Digital Natives Are Saying I’m pretty loyal to Facebook. Fira, 21, Malaysia I spend more than 10 hours a day on the Internet. Erica, 23, Taiwan I have MySpace and Facebook but only use Facebook. Sam, 19, US I miss MySpace, the way I could make it my own. But I couldn’t live without Facebook. Melissa, 16, Mexico I’d rather use my mobile phone to go online. Jessica, 19, US I’m a PC user but I also use mobile for the Internet. Nicole, Honduras, 21 I’m loyal to Facebook WAAAY more than MySpace. I think it’s been 3 months since I last checked MySpace. Kristi, 23, US My iPhone is my favorite place for games. Jeff, 16, US
    10. 10. Social Media Trends and Best Practices
    11. 11. The Global Social Networking Landscape
    12. 12. Social Media and Digital Natives
    13. 13. Social Media and Digital Natives
    14. 14. Social Media and Digital Natives
    15. 15. Best Practices: Red Bull’s Digital Scavenger Hunt <ul><li>Red Bull got fans excited about a new product by stashing them all over the U.S. and offering clues along the way via Facebook. </li></ul>
    16. 16. Best Practices: Twiction <ul><li>Twitter is more than a communication tool; it’s a storytelling device. </li></ul><ul><li>Brands like Travelocity and Compare the Market are bringing their personalities to life within social media. </li></ul>
    17. 17. Mobile Trends and Best Practices
    18. 19. Mobile and Digital Natives
    19. 20. Mobile and Digital Natives Location, Location, Location
    20. 21. Mobile and Digital Natives
    21. 22. Best Practices: BART Plays Four Square <ul><li>To boost ridership, BART joined FourSquare, offering prizes to riders who take part. </li></ul><ul><li>Their involvement may help FourSquare go more mainstream. </li></ul>
    22. 23. Best Practices: The Prius iPhone App Stunt <ul><li>Prius took over the Reuters billboard in Times Square, putting user generated content front and center. </li></ul>
    23. 24. Digital Content Trends and Best Practices
    24. 25. Content and Digital Natives Age of Participation
    25. 26. Best Practices: Vespa’s Digital Adventures <ul><li>Clay Enos went to the back roads of America this summer, riding a Vespa from NYC to Vancouver. </li></ul><ul><li>He documented the experience along the way in blog posts and photos. </li></ul>
    26. 27. Best Practices: VW’s Viral Happiness <ul><li>Volkswagen’s popular Fun Theory video series reminds viewers to enjoy life and look at everyday things in new ways. </li></ul>
    27. 28. Best Practices: Uniqlo’s Interactive Video Content <ul><li>Uniqlo generated buzz with videos that appear to show people sharing clothes through a split screen video. </li></ul>
    28. 29. Best Practices: Editors Hack Google Street View <ul><li>Sometimes the best approach online is to put a new spin on a commonly used program. </li></ul><ul><li>The indie band Editors took a Google Street View approach to promote their latest album, taking fans on a virtual tour of London with the end goal of finding the band. </li></ul>
    29. 30. Best Practices: Editors Hack Google Street View
    30. 31. Gaming Trends and Best Practices
    31. 32. Gaming and Digital Natives
    32. 33. Gaming and Digital Natives No More Solitary Geeks
    33. 34. Gaming and Digital Natives They’re Social
    34. 35. Best Practices: Levi’s Collaborative Gaming <ul><li>Levi’s brings a collaborative approach to online gaming as users set out to find Grayson Ozias IV’s buried treasure. </li></ul><ul><li>Players collaborate on various clues online and have the chance to win money for themselves and charity. </li></ul>
    35. 36. Best Practices: BK’s Augmented Reality In A Banner Ad <ul><li>Burger King put a new spin on banner ads by injecting augmented reality into one. </li></ul><ul><li>Rather than using a code, they asked viewers to hold a dollar bill to a web cam, thus driving home the dollar menu promotion. </li></ul>