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Business Education Learning 2.0

by Belearning on Mar 18, 2010

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Presentation from the Business Education Reseearch Forum, held at the Maquarie School of Managment on the 18th of March.

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Presentation from the Business Education Reseearch Forum, held at the Maquarie School of Managment on the 18th of March.

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Social media 101:what social media is and how it is being used in businesses across the world-Case Studies of how social media is being used in learning and development-Introduction to our Linked in network and brainstorm the specifics of how this network can be used for the Business Education Research Forum
I’m utterly fascinated by the latest buzz in marketing and social media circles — musician Dave Carroll and his saga United Breaks Guitars.If you don’t know the tale, here it is in a nutshell:United Airlines employees broke Dave’s guitar when he was flying through Chicago. It was clearly the airline’s fault, but even after nine months of jumping through hoops, United still refused to pay Dave’s claim.Problems like Dave’s are actually a pretty common occurrence with airlines. Luggage gets lost; stuff gets broken. So why is the world paying attention to Dave’s story?Because Dave wrote a song about it. A really good and funny song. And he posted it to YouTube.As of this writing, the video has already been viewed over 800,000 times, and the hashtag #united on Twitter is buzzing with praise for the song and strong criticism for the airline. Ouch, United.The social media pundits out there are shouting that this is proof of the power of Twitter, YouTube, Facebook, and the like. “New power to the people!” They shout.Well, yes. Sort of.Thanks to social media, sharing thoughts and ideas on any subject is much easier than it ever was before. But that’s not the only (or the most important) takeaway from the United Breaks Guitars story. The thing we need to remember from Dave Carroll’s success is actually a lot more basic:Amazingly good content is easy to spread.If Dave’s song had been boring, or if he’d just posted a tweet or two that said “United broke my guitar and won’t pay up,” I bet you dollars to doughnuts he wouldn’t have gotten very much traction for his message — no matter how many social media channels he employed.After all, in social media, the downside of access is noise. There’s a lot more out there to see and to read than ever before. And just because you say something on Twitter or put a video on YouTube, it doesn’t mean that anyone is going to pay attention. Your message has to be both worth hearing and presented in a compelling way.Getting the message out there is the easy part. It’s expressing yourself amazingly well that’s difficult.Dave Carroll figured out how to combine talent and channel to make his message stand out. Because social media exists, he captured a bigger audience for his story than he ever could have before. But the reason the story continues to spread is because he tells it so darn well.How can you be like Dave? Consider all the ways you can improve your messages – and place them appropriately – to get them the attention they deserve.Like the old Ella Fitzgerald (and later Fun Boy 3/Bananarama) song says:“It ain’t what you do, it’s the way that you do it – and that’s what gets results.”
Aussies Love Social Networking As Twitter Grows 400%By David Richards | Monday | 15/03/2010Australians are really getting into social networking with over 78% sharing a photo and 74% sharing a link, Twitter grew by 400% claims Nielsen Research.The report, which tracks Internet users' social media usage, found that the biggest increases in social media usage were reading and posting on Twitter, reading wikis and engaging with brands and organisations via social media, including watching online video to support purchase decisions.Twitter's audience levels grew by more than 400% in 2009 and nearly one quarter of online Australians (23%) read ‘tweets' in the past year, 14 percent ‘followed' companies or organisations via Twitter (up from 5% in 2008) and 13 percent posted ‘tweets' (up from 4% in 2008). Wikis continued to grow as a popular form of online content – close to three quarters of Australian Internet users(73%) read a wiki in the past year compared to 61 percent in 2008 and just 37 percent in 2007.Nearly two in five online Australians are now interacting with companies via social networking sites, reinforcing notions that Australians are open to engaging with brands and companies online."The opportunities for brands and companies to tap into the social media phenomenon are really just beginning to emerge and to date we've only seen the tip of the iceberg," states Melanie Ingrey, Research Director for Nielsen's online business. "Incredibly, nearly nine in ten Australian Internet users (86%) are looking to their fellow Internet users for opinions and information about products, services and brands, and Australians' engagement with online word of mouth communication is going to increase in coming years as social media plays an increasingly important role in consumer decision making."Social networking on sites such as Facebook was a key driver in Australians' trial and uptake of social media. Close to three in four online Australians (73%) have looked at others' profiles on social networks and well over one third (37%) of these report to be interacting with others via social networking sites on a daily basis. Facebook dominates the online social networking space, with three quarters of Australian Internet users (75%) reporting to have visited Facebook (see chart 2), 59 percent have a Facebook profile, and the average time spent on Facebook in a given month is 8:19 hours – seven and a half hours more than its closest rival site, YouTube. Moreover, 83 percent of social networkers name Facebook as their main social networking platform, up from 72 percent in 2008 and 34 percent in 2007.
Aussies Love Social Networking As Twitter Grows 400%By David Richards | Monday | 15/03/2010Australians are really getting into social networking with over 78% sharing a photo and 74% sharing a link, Twitter grew by 400% claims Nielsen Research.The report, which tracks Internet users' social media usage, found that the biggest increases in social media usage were reading and posting on Twitter, reading wikis and engaging with brands and organisations via social media, including watching online video to support purchase decisions.Twitter's audience levels grew by more than 400% in 2009 and nearly one quarter of online Australians (23%) read ‘tweets' in the past year, 14 percent ‘followed' companies or organisations via Twitter (up from 5% in 2008) and 13 percent posted ‘tweets' (up from 4% in 2008). Wikis continued to grow as a popular form of online content – close to three quarters of Australian Internet users(73%) read a wiki in the past year compared to 61 percent in 2008 and just 37 percent in 2007.Nearly two in five online Australians are now interacting with companies via social networking sites, reinforcing notions that Australians are open to engaging with brands and companies online."The opportunities for brands and companies to tap into the social media phenomenon are really just beginning to emerge and to date we've only seen the tip of the iceberg," states Melanie Ingrey, Research Director for Nielsen's online business. "Incredibly, nearly nine in ten Australian Internet users (86%) are looking to their fellow Internet users for opinions and information about products, services and brands, and Australians' engagement with online word of mouth communication is going to increase in coming years as social media plays an increasingly important role in consumer decision making."Social networking on sites such as Facebook was a key driver in Australians' trial and uptake of social media. Close to three in four online Australians (73%) have looked at others' profiles on social networks and well over one third (37%) of these report to be interacting with others via social networking sites on a daily basis. Facebook dominates the online social networking space, with three quarters of Australian Internet users (75%) reporting to have visited Facebook (see chart 2), 59 percent have a Facebook profile, and the average time spent on Facebook in a given month is 8:19 hours – seven and a half hours more than its closest rival site, YouTube. Moreover, 83 percent of social networkers name Facebook as their main social networking platform, up from 72 percent in 2008 and 34 percent in 2007.
Our belief is that if you get the culture right, most of the other stuff - like great customer service, or building a great long-term brand, or passionate employees and customers -- will happen naturally on its own..” -Tony Hsieh is CEO of Zappos

Business Education Learning 2.0 — Presentation Transcript

Learning 2.0
Better learning through social business
Presented by Michael BatistichBelearning and MGSM
@michaelbatistic
I Am
Power to the People
Social media
driving the need for change
and a new approach to L&D
3 out of 4 (9.9 million) Australians Visited a Social Networking Site in Dec 09
- spent an average of 7 hours a week (highest in world)
Nielsen Online, 2009
Facebook led as the most visited network with over 9 million – Dec 09
- 75% of online Australians visited
- 400 million active users worldwide
- Spent 8 hours a week on average
- 59% have a profile
- Average age 27
Nielsen Online, 2009
Twitterhad over 1 million Australian visitors in Dec 09
- 34% of online Australian’s visited
- 50 million worldwide
- Average age 31
Nielsen Online, 2009
43% of online Australian’s own a Smartphone
- 2.3 million accessed a social network
- 65 million on mobile Facebook
Nielsen Online, 2009
22% of online Australian’s visited LinkedIn
- 50 million users worldwide
- Average age 40+
Nielsen Online, 2009
Social media adoption in business
In the workplace, social is unlikely to replace informal training
The Traditional Model
Source: Bersin & Associates
Network centric organisational model
Source: Bersin & Associates
The Challenge
Source: Bersin & Associates
IBM using social to create a Learning Culture
7 trends in
social business
engagement
and learning
1. Mobile – messaging, video, podcasts and apps
Source: Fleishman-Hillard
2. Digital Company Forums – Interactive Town Hall meeting, virtual meetings
Source: Fleishman-Hillard
3. Social Leaning Portals - Digital Self Development, Learning spaces
Source: Fleishman-Hillard
4. Internal Social Networking
Source: Fleishman-Hillard
5. Crowdsourced Innovation Jams
Source: Fleishman-Hillard
6. Employees as Digital Ambassadors Internal Blogs & Wiki’s, Employee Content Generation
Source: Fleishman-Hillard
7. Intranet integration
What to do first?
Start small, start now
Align social with strategic goals
Pick one goal and master that, then layer on more
Understand the value
Offer alternatives. Start with a pilot. Expose newbies to those further down the road.
Prepare for new workflows
Benchmark your progress based upon your business goals
Introduce new belief systems, not just technologies.
Source: Inspired by Altimeter Group and Dachis Group
What is community ?
...this isn't
...this is
a social, religious, occupational, or other group sharing common characteristics or interestsand perceived or perceiving itself as distinct in some respect from the larger society within which it exists (usually prefaced. by the): the business community; the community of scholars.
Source: dictionary.com
Community, a definition
1 Minute Exercise
Think of a Community Group You Loved… What Made it Great? …
1 Minute Exercise
Think of a Community Group You Loved… What Made it Great? …
Pair & Share. Describe in a few words the things that make the community great for you.
1 Minute Exercise
If you could create the utopian L&D community what would it be like? …
Pair & Share. Brainstorm some ideas on what it might be like and what would make it great.
Thanks and
keep in touch

Business Education Learning 2.0

by Belearning on Mar 18, 2010

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Business Education Learning 2.0 — Presentation Transcript