Social Media Presentation

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something i put together to help me thing about social media

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Social Media Presentation

  1. 1. Social media<br />A way to think about it, and a look at something we did that was almost perfect.<br />
  2. 2. Information superhighway<br />
  3. 3. Media ecology<br />
  4. 4. Media ecology<br />
  5. 5. Media ecology<br />
  6. 6. Media ecology<br />
  7. 7. YOU are Big Brother<br />“Our alienation [is] reflected in the crumbling of such time-honored social values as the right of privacy and the sanctity of the individual.”<br />“People have really gotten comfortable not only sharing information, but more openly and with more people. That social norm is just something that has evolved over time."<br />
  8. 8. YOU are Big Brother<br />“Our alienation [is] reflected in the crumbling of such time-honored social values as the right of privacy and the sanctity of the individual.”<br />-Marshall McLuhan, 1969<br />
  9. 9. YOU are Big Brother<br />“Our alienation [is] reflected in the crumbling of such time-honored social values as the right of privacy and the sanctity of the individual.”<br />-Marshall McLuhan, 1969<br />“People have really gotten comfortable not only sharing information, but more openly and with more people. That social norm is just something that has evolved over time.”<br />-Mark Zuckerberg, 2010<br />
  10. 10. Marshall McLuhan 1911-1980<br />
  11. 11. Marshall McLuhan 1911-1980<br />
  12. 12. Marshall McLuhan 1911-1980<br />
  13. 13. McLuhan<br />“the wheel as an extension of the foot”<br />
  14. 14. McLuhan<br />“clothing as an extension of the skin”<br />
  15. 15. McLuhan<br />“the phonetic alphabet as an extension of the eye”<br />
  16. 16. McLuhan<br />“the electric media [has] enhanced and externalized our entire central nervous systems, thus transforming all aspects of our social and psychic existence.”<br />
  17. 17. McLuhan<br />“the medium is the message”<br />
  18. 18. McLuhan<br />“the medium is the message”<br />
  19. 19. McLuhan<br />“the medium is the message”<br />
  20. 20. McLuhan<br />“the medium is the message”<br />
  21. 21. McLuhan<br />“This is the real use of the computer, not to expedite marketing or solve technical problems but to speed the process of discovery.”<br />
  22. 22. McLuhan<br />“Psychic communal integration, made possible at last by the electronic media, could create the universality of consciousness foreseen by Dante.”<br />
  23. 23. Enough with the theory already!<br />
  24. 24. Environments<br />Individual/content<br />
  25. 25. Environments<br />Relationship/collaboration<br />
  26. 26. Environments<br />Community<br />
  27. 27. Environments<br />Society/collective intelligence<br />
  28. 28. UAF Commencement 2010<br />A critical review of Media and Communications participation in the social ecology <br />
  29. 29. UAF Commencement 2010<br />Facebook photo booth<br />Individual/content<br />
  30. 30. UAF Commencement 2010<br />Opening up access for people to tag photos<br />Relationship/collaboration<br />
  31. 31. UAF Commencement 2010<br />You Tube video of commencement speaker<br />Community<br />
  32. 32. UAF Commencement 2010<br />Society/collective intelligence<br />
  33. 33. UAF Commencement 2010<br />Facebook photo booth<br />Individual/content<br />Relationship/collaboration<br />Community<br />Society/collective intelligence<br />
  34. 34. The 4Cs and 1:9:90 rule<br />
  35. 35. ROI for Social media<br />Engage – find out what readers want and give it to them. Often.<br />Listen – find out how those you have engaged react to the content.<br />Interact – if they like photos, more photos. If they like stories, more stories.<br />Measure – the most difficult part. How to tell if it’s working.<br />
  36. 36. ROI for Social media<br />
  37. 37. Media ecology<br />Options?<br />
  38. 38. Media ecology<br />
  39. 39. McLuhan<br />“I have great faith in the resiliency and adaptability of man, and I tend to look to our tomorrows with a surge of excitement and hope. I feel we’re standing on the threshold of a liberating and exhilarating world in which the human tribe can become truly one family and man’s consciousness can be freed from the shackles of mechanical culture and enabled to roam the cosmos. ”<br />

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