7. YOU are Big Brother “Our alienation [is] reflected in the crumbling of such time-honored social values as the right of privacy and the sanctity of the individual.” “People have really gotten comfortable not only sharing information, but more openly and with more people. That social norm is just something that has evolved over time."
8. YOU are Big Brother “Our alienation [is] reflected in the crumbling of such time-honored social values as the right of privacy and the sanctity of the individual.” -Marshall McLuhan, 1969
9. YOU are Big Brother “Our alienation [is] reflected in the crumbling of such time-honored social values as the right of privacy and the sanctity of the individual.” -Marshall McLuhan, 1969 “People have really gotten comfortable not only sharing information, but more openly and with more people. That social norm is just something that has evolved over time.” -Mark Zuckerberg, 2010
16. McLuhan “the electric media [has] enhanced and externalized our entire central nervous systems, thus transforming all aspects of our social and psychic existence.”
21. McLuhan “This is the real use of the computer, not to expedite marketing or solve technical problems but to speed the process of discovery.”
22. McLuhan “Psychic communal integration, made possible at last by the electronic media, could create the universality of consciousness foreseen by Dante.”
35. ROI for Social media Engage – find out what readers want and give it to them. Often. Listen – find out how those you have engaged react to the content. Interact – if they like photos, more photos. If they like stories, more stories. Measure – the most difficult part. How to tell if it’s working.
39. McLuhan “I have great faith in the resiliency and adaptability of man, and I tend to look to our tomorrows with a surge of excitement and hope. I feel we’re standing on the threshold of a liberating and exhilarating world in which the human tribe can become truly one family and man’s consciousness can be freed from the shackles of mechanical culture and enabled to roam the cosmos. ”