Content marketing is one of your best marketing tools for generating quality leads and sales. In today's online marketplace, it helps brands stand out while promoting word-of- mouth sales through social media likes and shares. When you show information that fulfills a need, customers will come to you. Your days of door knocking and cold calling will be over! Do you have a content marketing strategy for your business? This slideshare presentation has some great ideas to get you started!

1. 3 Steps To A
Lead Generating
Content Machine

2. Don’t waste your time and
money searching for leads.
Deliver quality content, and
THEY WILL COME TO YOU!

3. People have more control over the
information they consume.
TO STAND OUT from
your competitors,
you must offer…

4. Quality
Content
ORIGINAL, visually
ENGAGING, and
created and designed
PERSONALLY for
your customers.

5. CONTENT that isn’t a bore, but informs, educates, and
connects with your audience.

6. Give them what they want,
and they’ll will be drawn
to you like a kid to a CANDY SHOP,
coming back again and again,

7. !
GENERATING A 3 TIMES
HIGHER SIGN-UP RATE.
(Kissmetrics)

8. 81% OF CONSUMERS DO ONLINE
RESEARCH BEFORE BUYING.
!
!
(Retailing Today)
IF YOU WANT THOSE LEADS,
GET ONLINE and OFFER VALUE.

9. You’ll even save money!
Content marketing costs
62% less
traditional marketing and
generates about
3 times
(Retailing Today)

10. So, if you don’t like what you’ve got right now,
CHANGE the formula.

11. “Ok, I’m on board.
Where should I
start?”

12. Start with these
3 steps:
!1.
!2.
!3.

13. 1 IDENTIFY YOUR BUYER.

14. WHO ARE THEY?
WHAT DO THEY CARE ABOUT?
WHAT DO THEY WANT?
!

15. 2 CHOOSE THE RIGHT TACTIC.

16. Which TYPES OF CONTENT will drive the MOST
engagement and produce the MOST leads?
video
contests
blogs
email
info-graphics
articles webinars
case
studies

17. HERE ARE THE TOP 3

18. !
!
- 60% of web traffic comes from video.
- 1 in 2 users share video.
- People who view video on websites are 64% more
likely to buy. (bostinno)
!
Video

19. Infographics
- 40% of people respond !
better
to visual content. (bostinno)

20. Blogs
Companies with blogs
generate 68% MORE
LEADS than companies
without blogs. (Hubspot)

21. 3 CREATE A KILLER MESSAGE THAT IS…

22. Evocative
Evocative
Does it get your visitors excited?
Does it inspire ACTION?

23. Enlightening
Does it reveal
something they
didn’t know or
present something
old in a new way?
!

24. Useful Can it help them achieve a goal
or solve a problem easily and quickly?

25. Timely
Are they getting
the information
they need at the
EXACT time
they need it?

26. Accessible
Is your content accessible on EVERY digital device?

27. Relevant
Is your message being sent
to the right person,
in the right format,
in the right context,
through the right channel,
at the right time?

28. “DOES THIS FORMULA REALLY WORK?”

29. YES!

30. !
THESE BUSINESSES DID IT.
SO CAN YOU!

31. THEIR WINNING STRATEGY?
CREATE A KILLER BLOG.

32. Made $2 million from just
one article addressing
the cost of pools.
After just a year of blogging,
they became one of the nation’s
largest pool companies.

33. Generates as many credit card inquiries as any
other American Express marketing strategy.

34. Has over 200,000 subscribers.

35. KEY TAKEAWAY?

36. NOTHING HAPPENS WITHOUT A LEAD.
NO RELATIONSHIPS. NO SALES.
NO REVENUE. NO PROFIT.
NOTHING.

37. Right
Tactic
Quality
Content
LEADS &
SALES!!

38. TIME TO GET WRITING